Post on 20-Feb-2017
Facebook Campaigns in MYANMAR
International University of Japan (IUJ)Social Media Marketing
Myat Thada Kyaw(2B4033)
7th Nov, 2015
Usages Via Mobile Usages Via Desktop
Social Media Stats in Myanmar (2015)Source: http://gs.statcounter.com/
Facebook > 98.68% Twitter > 0.39% Tumblr > 0.33% Pinterest > 0.29% Others > 0.31%.
Facebook > 92.92% Tumblr > 2.46% Twitter ranks > 1.53% Pinterest > 1.42% Others > 1.67%
1) You Shopping TVLIKE & SHARE- Anyone can Like the post and
share with public- Choose Winner as most like- Get : LG Lemon Smart Phone- Within 3~15 Nov, 2015
2) PEARL Shop MyanmarLIKE & SHARE- Anyone can do Like & Share- When LIKE count hit to 10,000,
make Lucky drawn program- Choose 20 Lucky Persons who
make most like - Give Presents:
- Perl Hand chains- Perl Necklaces
- July , 2015(22,291 Like Now)
3) Pizza Hut MyanmarDo you know the Location?- Tell the right location on page - First 2 winners can join SNEAK
PEEK of Pizza Hut- October, 2015
(3188 Like , 183 shares)
4) RED Dot NetworkDaily Lucky Draw Program- Take Selfie with Red Dot
voucher in front of the Red Dot shop and post it on page
- Choose 1 Lucky persons among them
- Prize: 50,000 Kyats - Program start on October,
2015 to until 4 Nov, 2015
5) Asian Wings AirwaysLUCKY DRAW Program- Most Like & Share - Choose 6 winners- Lucky Draw TICKETS:
- 2 tickets for YGN-MDY- 2 tickets for YGN_NOO- 2 tickets for YGN_HEH
- 1st January, 2015(9532 likes, 2340 shares)
Three Mobile Operators
MM Population : 55 Millions (2015)TELENOR OOREDOO MPT
Origin Norway Qatar Local Government (MCIT)
Overall StrategyAggressive Pricing Strategy, Brand Awareness
Aggressive Pricing Strategy, Brand Awareness
Maintain Brand Image & Improve Communication
Launch August , 2014 October , 2014 2014
Target Audience 90% of Population in Five Years
80% of Population in Five Years
Before Democratic Reform, MPT is only choice
Subscriber (till now) 6.4 Millions 3.3 Millions 10 Millions (Swe Tha Har)
Social Media Platforms
Facebook(2, 239, 875 Likes)
Facebook (1, 690, 012 Likes)
Facebook(1, 833, 489 Likes)
Twitter( 5228 Followers)
Twitter(6294 Followers) -
FacebookTELENOR OOREDOO MPT
• Post about Information, Promotion, Service Videos, Activities, Entertainment, Campaigns
• Posts about Information, Promotions & Advertising, Celebrations, Activities, Campaigns
Posts about Activities, Promotion, Greetings, Campaigns
• Sometimes Ask Question • Rarely Ask Question Sometimes Ask Question
• Mostly post daily • Mostly post daily Mostly post daily
• Popular Post: “Size of the Moon”(June, 2015)13637 likes, 153 share
• Popular Post : “Woman of Inspiration” (March, 2015)
Popular Post : “Photo Contest Competition in Thadingyut” (Oct, 2015) 1858 Likes
TwitterTELENOR OOREDOO MPT
• Post about Information, Promotion, Service Videos, Activities, Entertainment, Campaigns
• Posts about Information, News, Promotions & Advertising, Photos & Videos
• Can’t Find on Twitter
• Sometimes Ask Question • Rarely Ask Question
• Post Weekly • Post Weekly
THANK YOU for your attention!