25 – 27 September 2014

highlightsby

Mariana Ivanova and

Dimiter Simov (Jimmy) @dsimov

About EuroIA Brussels

10th edition

topics: information architecture, user experience, usability, interaction design…

presenters: everybody has a chance

Manneken pis

The EuroIA experience

Peter Boersma @pboersma proposed to Birgit Geiberger @birgitgcom; she accepted

The Brussels experience

Jeanneke pis (girls pee as well)

Agenda

Summary, impressions and lessons learned

from workshops, keynotes and plenaries, and some presentations

shown in no particular order

(Pictures from Brussels in the background. Again, in no particular order though the authors tend to find some relation between a picture and the content of the slide in which that picture appears.)

Brussels has (or had as a Russian newspaper reports it was stolen) a Zinneke pis as well (though the pee is not actually there)

image source: http://en.wikipedia.org/wiki/Zinneke_Pis#mediaviewer/File:Zinneke_pis.jpg (by Jarbe, Zinneke pis)

workshop: High Intensity Presentation WorkoutDan Willis

http://www.euroia.org/workshop/dan-willis/@uxcrankhttp://www.dswillis.com/

“The presenter is neither a teacher nor a co-creator, but a catalyst for people who will create their own experience”

Dan Willis dances his talk

image source: https://pbs.twimg.com/media/ByYKWPZIYAARqUS.jpg:large (by @vildosia)

Rehearsing makes you better, not necessarily good

Anxiety presenters must manage

Watching and analyzing others present may give you ideas

Learn to project your voice

Dancers at Grote Markt

Emotions help with retention – audience may not remember what you said but will remember how they felt

Metaphors help establish context

Ambiguity is bad – people will get lost and disinterested

A real Austin (right-wheeled of course)

workshop: Simplicity in the detailsGiles Colborne

http://www.euroia.org/workshop/giles-colborne/@gilescolbornehttp://www.cxpartners.co.uk/http://www.simpleandusable.com/

“Simplicity is not a quality but experience… how it feels to use is the ultimate measure of simplicity”

Giles Colborne talking about counting clicks

image source: https://pbs.twimg.com/media/ByclVwrIAAA2x-P.jpg:large (by @alexboamfa)

I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexityOliver Wendell Holmes

If you can’t explain it simply, you don’t understand it well enoughAlbert Einstein

Simplicity is not the answerDonald Norman

Simplicity is the ultimate sophisticationLeonardo Da Vinci

A beautiful tree in the Botanical garden

Giles did not use this one. We find it relevant.

There is nothing more disenchanting to man than to be shown the springs and mechanism of any art. All our arts and occupations lie wholly on the surface; it is on the surface that we perceive their beauty, fitness, and significance; and to pry below is to be appalled by their emptiness and shocked by the coarseness of the strings and pulleys.Robert Louis Stevenson

The motley flee market (daily on Place du Jeu de Balle)

Experts and Mainstreamers differ in attitude

Experts Mainstreamersfocus on details focus on goalsperfection completionprecise control ease of controlprinciples examples, storiestake apart, exploreafraid of breaking itdetailed mental model loose mental modelinvest time learning what does RTFM mean?

An amazing antiques store across the street (next to Church of Notre-Dame de la Chapelle)

Yerkes-Dodson law

performancecorrelates to arousal (stress)

under a lot of pressure experts act like mainstreamers

There are 52 bronze sculptures in the Botanical garden (sculpted between 1894 and 1898)

image source: slide 61 http://www.slideshare.net/cxpartners/advanced-simplicity-workshop-from-ux-london-giles-colborne

Efficiency is in the details

KLM GOMS method

Waiting time thresholds

Marginal gains

Object target sizes

…

Little Europe – the little excavator literally breaks the little Berlin Wall

12.8 seconds

17-18 seconds

workshop: DIY Service Design - the toolkitKristel Van Ael | Joannes Vandermeulen | Koen Peters

http://www.euroia.org/workshop/kristel-van-ael/ http://www.servicedesigntoolkit.org/ http://www.slideshare.net...@namahnhttp://namahn.com/

“Service design is about finding the most elegant way to help someone to do something”

Developing a users' journey in the DIY service design workshop

image source: https://pbs.twimg.com/media/ByiMEgiIQAAu_BN.jpg:large

6 principles of service design

1. People at the center

2. Holistic: touch points | channels | time

3. Co-creation

4. Idea exploration from user requirements

5. Evidencing: visuals and mocks trigger discussions

6. Testing with real users: frequent | early | iterative

Atomium - an iron crystal magnified 165 billion times

8 steps

1 to 4 understand the problem• Framing• User insights• Personas• Design scope

5 to 8 find solutions• Ideation• Service concept• Prototype and test• Feasibility

Self-playing organ at the Namahn office

Service Design compared to Design Thinking

Don Quixote and Sancho Panza at Place D'Espagne - Spanjeplein

Design Thinking

• Understand• Observe• Define point of view• Ideate• Prototype• Test

Service Design

• Framing• User insights• Personas• Design scope• Ideation• Service concept• Prototype and test• Feasibility

plenary: Designing for the LiminalJason Hobbs (the man who dreams in IA)

http://www.euroia.org/keynote_plenary/jason-hobbs/ @jhobbs_za

“Liminal space is a creative space. Information Architecture can be used to make sense/use of it.”

Developing a users' journey in the DIY service design workshop

We are in the midst of the info age, yet many industries and institutions live in the industrial age

Digital is the liminal space that runs across

Knowledge is the fundamental force of competitive advantage

The customer is always a co-producer

Inside the Cathedral of St. Michael and St. Gudula

plenary: 6 things we still suck at + 4 lessons to teach the kidsAbby Covert

http://www.euroia.org/...@Abby_the_IA http://abbytheia.com/2014/09/27/euroia/

“A talk about the ways in which information has been architected since we first found the need to start talking about information back in the sixteenth century and why we are not good at it yet.”

Developing a users' journey in the DIY service design workshop

XVIc: printed word - wide knowledge sharing

XVIIc: accurate cartography and dawn of technical manuals

XVIIIc: predict on data - the Haley comet

XIXc: fast transport of information

XXc: workable information - info graphics

XXIc: ?Statue of Gerard Mercator at Kleine Zavel / Le Petit Sablon

Today

A million weather apps and sites can tell you the weather anywhere now

But how many of them are • good• thoughtful• truly forms that inform

and how many are just• nonsense• ads with some data sprinkled on top

The Carillion clock on Mont des Arts (built for the 1958 World Fair, so was the Atomium)

the 6 things we still suck at

Being clear

Turning data to info

Classifying and labelling

Communicating rules and roles

Architecting across channels

Creating virtual places

A sign on the sidewalk

The 4 things to teach the kids

Information is subjective truth not thing | content | data: info to one can be data to another

Define good for themselves, because patterns alone are shackles on innovation

Language choices impact the things they make, because words matter and tend to stick with us

Structure is a powerful tool of rhetoric, regardless of the medium in which they work

One would hardly find a street called Stalingrad in the former socialist/communist countries

2 talks on expert reviews and evaluations

A huge megaphone on Stalingrad street across the South station

Expert review of a website UX contextTom Van de Zande

http://www.euroia.org/speaker/tom-van-de-zande/ @tomvdz slides

collected 500+ guidelines, heuristics and checklist items and devised a new framework for expert evaluation with excellent presentation radar chart

image source: https://pbs.twimg.com/media/Byo8pBEIIAEg1Ux.jpg:large (by @NadiaNadienka)

image source: slide 47 http://image.slidesharecdn.com/expertreviewofawebsiteuserexperiencecontext...

Throw the heuristic evaluation away, and tell a story insteadDavid Fiorito

http://www.euroia.org/...@crosswiredmindslides

“When people listen to a story, they react neurologically as though they participate”

Context is interpreted through cultural knowledge

The heuristics are still there; just don’t reveal them to the audience

Emotions drive empathy, make connections, and create understanding

Build a persona and tell a story around it

keynote: Designing for the digitalKim Goodwin

http://www.euroia.org/keynote_plenary/kim-goodwin/ @kimgoodwinhttp://www.slideshare.net/KimGoodwin/presentations

“Before you start any project first choose the values and the key factors that will drive and make easier any decision later”

Kim presenting

session: Service Design for an areaSylvie Daumal

http://www.euroia.org/speaker/sylvie-daumal/ @Lyoko4TW

UX is everywhere. An example of how a digital company improves a messy business area in Paris

Colorful post boxes around

session: Using the core model 2014: content against cancerIda Aalen

http://www.euroia.org/speaker/ida-aalen/@idaaaslides and resources

“Core page: where your users solve their task and you reach your objectives”

Typical restaurant offering best clams

session: The messy middle simplicity via complexityStew Dean

http://www.euroia.org/speaker/stewart-dean/@stewdeanhttp://ux.stewdean.com/ thinking-in-systems-donella-meadows-chapters-1-to-3

“Celebrate complexity embrace the messy middle”

Chocolate shop

Chocolate shop

Workshop: We’ve done all that research, now what? Steve Portigal

http://www.euroia.org/workshop/steve-portigal/ @steveportigalslideshttps://rosenfeldmedia.com/books/interviewing-users/

“Whenever you start brainstorming and generating ideas, think about different the strategies first , because different company strategy may inspire you for different solutions”

workshop: Usable UsabilityEric Reiss

http://www.euroia.org/workshop/eric-reiss/@elreiss

“Usability is situational and changes over time”

First meet up at the Bar offering even cactus-flavored beer

session: Design is invisibleLutz Schmitt

http://www.euroia.org/speaker/lutz-schmitt/ @luxux slides

“There is no final design or set of design rules. design has to change with society. So design not the object but the influence the object has to the institution it belongs to.”

First meet up at the Bar offering even cactus-flavored beer

Many more… check these

www.euroia.org

http://seen.co/event/euroia-2014-brussels-belgium-2014-7573

http://www.slideshare.net/search/slideshow?searchfrom=header&q=euroia

https://twitter.com/search?q=%23euroiaGothic style concrete blender truck

Au revoir Bruxelles!

Vaarwel Brussel!

image source: https://www.google.de/maps/place/Brussels...