FOUNDATION IN NATURAL AND BUILT ENVIRONMENT

SCHOOL OF ARCHITECTURE AND DESIGN

ENGLISH PRESENTATIONBUSINESS COMPARISONS

NAME ID

ADIBAH AWANG 316318

HAFIZI SIDRATUL 315470

FARAH AKMAL 315884

GHADA RASHAD 315601

NADINE NASHARUDDIN 316183

BUSINESS

COMPARISONS

GALLERY

PENANGMALAYASSOCIATION

ARTIST

ART HOUSE

GALLERY

VS

ART HOUSE

GALLERY

HISTORY

STARTED BY LEONARD

YIU’S FATHER, MR YIU

HONG. CONTINUED HIS

LEGACY BECAUSE OF HIS

APPRECIATION

TOWARDS ART. ART

HOUSE IS THE OLDEST

EXISTING PRIVATE

GALLERY IN

MALAYSIA.

ART HOUSE

GALLERY

CENTRALMARKET

KL44 YEARS

OWNEDBYLEONARD

YIU

ARTWORKSFROMALLOVERTHEWORLD

PENAN

GMALAYASSO

CI-

ARTIST

ATION

HISTORY

AS MALAY, ARABIC, MALABAR, TAMIL, HINDI AND ENGLISH. IT WAS

THEN CONVERTED INTO A BURIAL PLACE FOR

THE FAMILY OF KAPITAN KELING II, NOORDIN MERICAN- AFTER HIS

MOTHER PASSED AWAY AND BURIED THERE. HE HIMSELF DIED IN

1980 AND WAS BURIED THERE. IT WAS JUST RECENTLY

RESTORED INTO A GALLERY FOR THE

MALAY ARTISTS ASSOCIATION AND WAS NAMED AS

THE PENANG MALAY ARTIST ASSOCIATION ART GALLERY.

HOWEVER, THE ASSOCIATION WAS

DEREGISTERED IN 2010. THE GALLERY IS STILL

RUNNING NOW, AS THE ARTISTS THAT OWN IT NOW ARE TRYING

HARD TO REVIVE IT AND RESTORING THE APPRECIATION

TOWARDS ART IN SOCIETY TODAY.

THE BUSINESS WAS STARTED TO HELP MALAY

ARTISTS TO EXCEL IN THE ART INDUSTRY AS

WELL AS EDUCATING SOCIETY TO APPRECIATE ART. SINCE THE

ARTIST

PENAN

GMALAYASSO

CI-ATION

LEBUH

CHULIAPENANG

15 YEARS

OWNEDBYABD RASHID

RAZAK ARTWORKS

DISPLAYLOCAL

ARTIST

STRENGTHS

STRATEGIC LOCATION

çAH

G TAKE ORDERS FOR

CUSTOMISATION

1

2

çPMAA

NO

MANAGEMENT

OR FINANCIAL

ISSUES

HAS LARGE COLLECTION

OF ARTWORKS

1

2

WEAKNESSES

çAH

G

12

3

THE PRESENCE OF CHEAPER ARTWORKSIN PASAR SENI.

THE LACK OF

APPRECIATIONTOWARDS NATIVE ART IN

MALAYSIAN SOCIETY

THE LOCATION OF THE GALLERY –

2ND FLOOR, UNNOTICEABLE

çPMA

A

12

3

THE PRESENCE OF STREET

ARTS THAT ARE RAPIDLY GROWING

ON THE STREETS. PEOPLE NO LONGER

BOTHER TO ENTER GALLERIES JUST TO

SEE ARTWORKS BECAUSE THEY

ALREADY HAVE ACCESS EVERYWHERE.THE CURRENT STATEOF THE BUSINESS ITSELF. THE

GALLERY HAS A VERY

TRADITIONAL FEEL TO IT. THE

BUILDING ITSELF, THE

INTERIOR, AND THE

ARRANGEMENT OF THE ART

PIECES ARE DULL AND NOT

EYE-CATCHING.

THE GALLERY ITSELF ALSO DOES NOT

HAVE AN OFFICIAL WEBSITEWHICH MAKES IT HARD FOR PEOPLE TO

KEEP UP WITH IT.

MARKETING

STRATEGIES

MARKETING STRATEGIES

çAH

G

çPMA

A

12

3

12

4

WEBSITES FLYERS

BROCHUREFEATURED IN

MAGAZINES

BROCHURE

PAMPHLETS

COMPETITORS

çAH

G

COMPETITORS

çPMA

ACHINA HOUSE

ANNEXE GALLERY

SMALL GALLERIES

IN PASAR SENI

TAKSU GALLERY

12

3

1

RECOMMENDATION

CARRY OUT

ACTIVITIES TO

ATTRACT/EDUCATE

PEOPLE MORE ABOUT

NATIVE ART

(COMPETITIONS, ETC)

çAH

G

RECOMMENDATION

RECOMMENDATION

CREATE A PROPER WEBSITE SO PEOPLE CAN

ACCESS TO MORE INFORMATION AND

UPDATES ABOUT THE GALLERY12

IMPROVE THE CONDITION OF

THE BUILDING

TO BE MORE ATTRACTIVE TO

CUSTOMERS

3 CARRY OUT ACTIVITIES TO ATTRACT/

EDUCATE MORE PEOPLE ABOUT

TRADITIONAL ART

çPMA

A

THE

END

REFERENCES1.Penang Monthly. (2012, March 2). Penang-A Home for Malay

Artists. Retrieved

From the Penang Monthly website:

http://penangmonthly.com/penang-a-home-for-malay-artists/

2.Penang Travel Tips. (2008, July 11). Penang Malay Association

(PEMENANG).

Retrieved from the Penang Travel Tips website:

http://www.penang-traveltips.com/penang-malay-

association_pemenang.htm

3.About Us, Art House Gallery.

Retrieved June 1, 2014, from http://ahg.com.my/about-us/