1960’s

-The first computer video game, Spacewar!, was invented.-Touch Tone telephones introduced.-The Compact Cassette was introduced-The movie: Mission Impossible

Jit Shengone of a few old electronic repair shop in Penang.

Cheng Shun Dong72 years oldChinese

•studies Electrical Engineering in UM(University Malaya).•1960s,worked in KL first before he went to Singapor.e•come back Penang open a shop.•After 1990s, his business start to dropping •After 2000s, lack of labour make the shop left only 5 old workers

Now...left only him and his wife as a time spending business...

•passionate to solve problem.•pick up and resell for extra money.

•has 3 sons and 1 daughter.

FACTS:

-Almost become an extinct career-people will not send the tv for repair anymore-the price of repairing can buy a new TV.-most of the customer is foreign worker.-Treat it as a hobby.-rental fee is high but less customer.

Problems faced

• Electric devices become cheaper• Age is old now• Technology improvement• Workers• No one continue his role

Electric devices become cheaper

• No one wants repair, people buy new one• Minor earn

Electronics Industry Market Research and Knowledge Network,  January 7, 2014

Old

• Age become old, more health problem • Electric devices outdated (old version)

Technology improvement

• Need to update & learn new electrical knowledge

Workers

• Trained workers run• Manage them

No one continue his role

• Non of his children continue his role

Problems?

STRATEGIESTO

SOLVE

The Owner -72 years old -Eyesight problem -Quality over Quantities principle

1. Transform the Business

• 3 ways of doing it:

Hiring more professionals

Tourism Spot

Education Institution

Hiring more professionals

expertise manpower

High Productivity & Efficiency

• Become an education institution • Classes• Talk and Workshops• Interested teens to Housewives• Improve family bonds

Education Institution

Tourism Spot

http://www.voanews.com/, is an America News

website which provide the latest news from the US and around the world

•Has the impact on the global perspective•New opportunity - tourism

•Traditional way of repairing

•His Achievements

•Old-fashioned TV & Radios

Tourism Spot

Examples of vintage shops in

Penang

2. Marketing

“ The heart of your business success lies in its marketing”

•www.chron.com•Kristie Lorette

Marketing

is the management process through

which goods and services move from concept

to the customer

ModernTraditional

Sick of buying new television again?Don’t Know where to repair?

Come to Jit Sheng Electronics! Over 50 years of experience and Quality over Quantities!

RATTAN FURNITURE MAKER

Penang

Wang Wei Ming, Chinese, 68 ears old

HAP SENG ROTTAN

Location : Lebuh Armenium

Type of Business : Rottan & Bamboo Furniture Maker

Operations Hours : 8.00am - 5.00pm, weekdays

History : 3rd Generation and since 1920s

WHAT SERVICE?

•Fix rattan seat / rattan made furniture

•Self-made rattan & bamboo furniture

•Sell rattan & bamboo furniture

•Focus on big furniture like chair and table

ABOUT OWNER

•Wang Wei Ming, 3rd generation

•Started on furniture making since young

•Was the first few bamboo & rattan furniture shop

UP & DOWN

•1980s, Maximum 20 workers

•1990s, China made furniture started occupy market

•1990s late, Plastic made furniture introduced

•2000s, market full of factory made furniture, other shop transform into furniture retail shops

•Now, left only him and his wife running the business

FUN FACTS

• Most of the product sell to tourist

• Rich people like to design their own furniture and ask them to make it

• Is more like a traditional handmade gift than a furniture

• Never need to do advertisement

• Male youngster surprisingly the main customer

Issues

Competition

Mainly from China

Have been its strength in the global economy

China is the giant producer and manufacturer of bamboo products

Well-known – monopolize the bamboo industry

Neglected

More number of people involved in this industry in China

Efficiency

Low production speed as compared to the mechanized mass-produced furniture

Most do not appreciate the sacrifices needed to produce perfection

Much like everything else in the modern lifestyle – food, transport, internet

Preferred speed and convenient

Lack of human resources

Old age – lower efficiency

Resource

Cost increased – harder to get resource – less people harvesting bamboo

Bad quality – poor environment affects growth of bamboo

Generally has a low natural durability

Highly susceptible to attack by wood-boring beetles when untreated

Resource

Not favourable when there are more durable

material available – timber and metal

Variation in wall thickness present difficulties in

standardization of material

When aesthetic qualites is ignored, there is no

need to use bamboo products

Globalization

Slowly facing extinction – eliminated

Emergence of better alternative

Treat as a piece of traditional art – rather than a furniture

Youth doesn’t see the value of these traditional products

No demand

Need constant proper maintenance – undesirable characteristic – busy lifestyle – nobody wants to spend time on these maintenance

Sophisticated skills required – difficult – not many people willing to learn and make a living out of it

Globalization

Need constant proper maintenance –

undesirable characteristic – busy lifestyle –

nobody wants to spend time on these

maintenance

Sophisticated skills required – difficult – not

many people willing to learn and make a living

out of it

Strategies

Create better quality furniture

With better looking design

- to attract people to buy it, - which will bring in new costumer - and will be accepted in today’s market.

Wang Wei Ming, Chinese, 68 ears old

feel old and no one take up his role

speed of producing one handmade furniture

is slow

Strategies

Give free classes or internship- to people who wants to learn the art of making

furniture

With giving out internship,

- you can bring it people to work

- for you to create new furniture

At the same you can find someone younger

- with new ideas to help run the business

Strategies

Find better quality bamboo

Or find a cheaper product - such as metal and create something using metal

and bamboo - to reduce the cost of production