Nell Watson@NellWatson

MARKETING TO MACHINES, RATHER THAN HUMANS

DISRUPTS AESTHETICS INSULTS INTELLIGENCE DISTRACTS THOUGHT

TRUST IS AT AN ALL-TIME LOW

RELEVANT COMMERCE IS ALWAYS WELCOME

RANDOM EXPOSURE:NO SPECIFIC INTENT

HIGH-INTENT

RETURN ON ATTENTION

35,000 DECISIONS

PER DAY

MORIOKASHOTEN

WHOEVER IS CLOSEST TO THE CONSUMER

CONTROLS THE CONVERSATION

‘Anticipatory Design’

MARIEKONDO

“DOES ITSPARK JOY?”

Bot CuratorsCOMPLEX AND UNUSUAL

SITUATIONS NEED A HUMAN

Human in the loop

Machine Payable Web

APPEAL TO BOTS MAY HAVE MORE LEVERAGE THAN APPEAL TO HUMANS

MALCOLM MACLEAN

40X COST SAVINGS, 20X LABOUR PRODUCTIVITY

“Only the wearer knows where the shoe pinches.”

BOTS SEE MORE OF OUR TRUE SELVES THAN OUR FRIENDS DO

45

TOP 500 X 13,000

Ubiquitous Intelligence

52

‘CAPTOLOGY’

“Captology is the study of computers as persuasive technologies.”– BJ FOGG

CAPT: COMPUTER ASSISTED PERSUASION TECH

TECHNOLOGY MAKES THE SCARCE ABUNDANT

Sometimes I watch you sleep.

BRANDING IS TRUST

“IF A MACHINE IS EXPECTED TO BE

INFALLIBLE, IT CANNOT ALSO BE

INTELLIGENT.”– Alan Turing,1947

NELL@NELLWATSON.COMNell Watson, AI & Robotics Faculty

Disclaimer:Any opinions expressed herein are the speaker’s, and not necessarily those of SU.

@NELLWATSON