Post on 12-Apr-2017
WHAT IS ECOMMERCE?
The eCommerce Ecosystem
EVOLUTION OF ECOMMERCE
Flipkart
THE FOUNDING FATHERS OF ECOMMERCE…..
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JEFF BEZOS
PIERRE OMDIYAR
General Information
WebsiteBlogTwitterCategoryPhoneEmailEmployeesFounded
OfficesAjit BalakrishnanFounder
Key People
Milestones
Screenshots
a. One of the Early Indian Ecommerce portals.
Rediff.com is a news, information, entertainment, and shopping portal. It was founded in 1996 as "Rediff On The NeT" and is headquartered in Mumbai, India with offices in New Delhi and New York City, USA.
rediff.comblogs.rediff.com
@rediffMarketplace
1800 266 2333 n/a
300+1996
Mumbai, Maharashtra
General Information
WebsiteBlogTwitterCategoryPhoneEmailEmployeesFounded
OfficesK. VaitheeswaranFounder
Key People
Milestones
Screenshots
a. India’s First Online Mall.
Indiaplaza was one of the pioneers in the online shopping space in India.[It was earlier known as Fabmall, after which the company acquired US-based online shopping firm Indiaplaza.com and rebranded itself as Indiaplaza.in in India, and as Indiaplaza.com in the United States, which were later merged into a single website.
indiaplaza.comblog.indiaplaza.com
@indiaplaza
Mass Merchant 80-49091234
n/a n/a 1999
Bangalore, Karnataka
General Information
WebsiteBlogTwitterCategoryPhoneEmailEmployeesFounded
OfficesSuvir Sujan & Avnish BajajCo Founders
Key People
Milestones
Screenshots
a. India’s First Online Marketplace b. Baazee was acquired by eBay in 2004 for $50M.
Baazee.com started its operations in India in January 2000. Headquartered in Mumbai, Baazee was India’s biggest marketplace where anyone can sell or buy almost anything. It was India’s first online marketplace. In 2004 , eBay, the world's largest online auctioneer, bought Baazee.com Inc. and its subsidiary Baazee.com India Pvt Ltd, for $50 million.
baazee.comn/an/a
Marketplacen/an/an/a
2000
Mumbai, Maharashtra
How Big Is Ecommerce Industry?
Revenue Split By Tier
M-Commerce Share In Ecommerce2014 v/s 2017
1 20%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Ecommerce; 86% Ecommerce;
75%
14%25%
McommerceEcommerce
Mar
ket S
hare
Mobile Handset Sales Trend
Smart Phone V/S Feature Phone
Electronics34%
Apparels & Accessories30%
Books15%
Beauty & Personal Care
10%
Home & Furnishing
6%
Healthcare3%
Baby Products2%
Top Product Categories In 2014
Electronics30%
Apparels & Accessories34%
Books12%
Beauty & Personal
Care11%
Home & Furnishing
7%
Healthcare3%
Baby Products3%
Top Product Categories In 2017 (est)
And one of the challenges is to prepare the work-force and entrepreneurs, the
change-agents of India.
The Growth Factors• More networked people
• Wide media exposure
• Growing aspirations of tiered cities
• Regional Language Support
• Omni-present channels
• More payment options
• Higher TRX Security
ADVANTAGES OF ECOMMERCE
By using a public shared infrastructure such as the Internet and digitally transmitting and reusing information, EC systems lower the cost of delivering information to customers, including personnel, phone, postage, and printing costs
COST SAVING
There is no limit on time and location to conduct a business with related parties. The information delivered to manufacturers, suppliers and warehouses is almost real time
CONVENIENCE
Unlike traditional ‘brick & mortar’ store where the catchment area for customer is limited to few kilometer of radius, ecommerce store offer whole world as your playground
WIDER GEOGRAPHIC REACH
Through a direct, information-rich and interactive contact with customers, EC enhances the promotion of products. Electronic medium also allows interactivity and customization for advertising content, based on the customer profile or input. EC thus offers an opportunity for new promotion strategies, enhancing the branding of products
PRODUCT PROMOTION
Due to their instantaneous nature, EC systems allow a reduction of the cycle time required to produce and deliver information and services.
TIMELY INFORMATION
With Electronic Funds Transfer (EFT), customers send their remittances electronically to the merchant’s bank. This arrangement eliminates the time delay associated with the remittance in the traditional system
SHORTENED REMITTANCE TIME
The ability to provide on-line answers to problems through resolution guides, archives of commonly encountered problems and electronic mail interaction 24hours a day, 365 days a year, builds customer confidence and retention
BETTER CUSTOMER SERVICE
EC enables the learning about customers due to its ability to record every event in which a customer asks for information about a product, buys one, requests customer service, etc. Through these interactions, the needs of the customer are identified and will feed future marketing efforts
BETTER CUSTOMER RELATIONSHIP
The information-based nature of the EC processes allows for new
products to be created or existing products to be customized based
on customers’ exact needs.
PRODUCT CUSTOMIZATION
EC enables a company to achieve competitive advantages of: cost saving based on reduced advertising/promotion costs; product differentiation by customizing products and timely response to market; customer focus through better customer relationships and better customer services
COMPETITIVE ADVANTAGES
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