eMela 2015- Basics of eCommerce

WHAT IS ECOMMERCE?

The eCommerce Ecosystem

EVOLUTION OF ECOMMERCE

Flipkart

THE FOUNDING FATHERS OF ECOMMERCE…..

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JEFF BEZOS

PIERRE OMDIYAR

General Information

WebsiteBlogTwitterCategoryPhoneEmailEmployeesFounded

OfficesAjit BalakrishnanFounder

Key People

Milestones

Screenshots

a. One of the Early Indian Ecommerce portals.

Rediff.com is a news, information, entertainment, and shopping portal. It was founded in 1996 as "Rediff On The NeT" and is headquartered in Mumbai, India with offices in New Delhi and New York City, USA.

rediff.comblogs.rediff.com

@rediffMarketplace

1800 266 2333 n/a

300+1996

Mumbai, Maharashtra

General Information


OfficesK. VaitheeswaranFounder

Key People

Milestones

Screenshots

a. India’s First Online Mall.

Indiaplaza was one of the pioneers in the online shopping space in India.[It was earlier known as Fabmall, after which the company acquired US-based online shopping firm Indiaplaza.com and rebranded itself as Indiaplaza.in in India, and as Indiaplaza.com in the United States, which were later merged into a single website.

indiaplaza.comblog.indiaplaza.com

@indiaplaza

Mass Merchant 80-49091234

n/a n/a 1999

Bangalore, Karnataka

http://en.wikipedia.org/wiki/Indiaplaza

General Information


OfficesSuvir Sujan & Avnish BajajCo Founders

Key People

Milestones

Screenshots

a. India’s First Online Marketplace b. Baazee was acquired by eBay in 2004 for $50M.

Baazee.com started its operations in India in January 2000. Headquartered in Mumbai, Baazee was India’s biggest marketplace where anyone can sell or buy almost anything. It was India’s first online marketplace. In 2004 , eBay, the world's largest online auctioneer, bought Baazee.com Inc. and its subsidiary Baazee.com India Pvt Ltd, for $50 million.

baazee.comn/an/a

Marketplacen/an/an/a

2000

Mumbai, Maharashtra

How Big Is Ecommerce Industry?

Revenue Split By Tier

M-Commerce Share In Ecommerce2014 v/s 2017

1 20%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Ecommerce; 86% Ecommerce;

75%

14%25%

McommerceEcommerce

Mar

ket S

hare

Mobile Handset Sales Trend

Smart Phone V/S Feature Phone

Electronics34%

Apparels & Accessories30%

Books15%

Beauty & Personal Care

10%

Home & Furnishing

6%

Healthcare3%

Baby Products2%

Top Product Categories In 2014

Electronics30%

Apparels & Accessories34%

Books12%

Beauty & Personal

Care11%

Home & Furnishing

7%

Healthcare3%

Baby Products3%

Top Product Categories In 2017 (est)

And one of the challenges is to prepare the work-force and entrepreneurs, the

change-agents of India.

The Growth Factors• More networked people

• Wide media exposure

• Growing aspirations of tiered cities

• Regional Language Support

• Omni-present channels

• More payment options

• Higher TRX Security

ADVANTAGES OF ECOMMERCE

By using a public shared infrastructure such as the Internet and digitally transmitting and reusing information, EC systems lower the cost of delivering information to customers, including personnel, phone, postage, and printing costs

COST SAVING

There is no limit on time and location to conduct a business with related parties. The information delivered to manufacturers, suppliers and warehouses is almost real time

CONVENIENCE

Unlike traditional ‘brick & mortar’ store where the catchment area for customer is limited to few kilometer of radius, ecommerce store offer whole world as your playground

WIDER GEOGRAPHIC REACH

Through a direct, information-rich and interactive contact with customers, EC enhances the promotion of products. Electronic medium also allows interactivity and customization for advertising content, based on the customer profile or input. EC thus offers an opportunity for new promotion strategies, enhancing the branding of products

PRODUCT PROMOTION

Due to their instantaneous nature, EC systems allow a reduction of the cycle time required to produce and deliver information and services.

TIMELY INFORMATION

With Electronic Funds Transfer (EFT), customers send their remittances electronically to the merchant’s bank. This arrangement eliminates the time delay associated with the remittance in the traditional system

SHORTENED REMITTANCE TIME

The ability to provide on-line answers to problems through resolution guides, archives of commonly encountered problems and electronic mail interaction 24hours a day, 365 days a year, builds customer confidence and retention

BETTER CUSTOMER SERVICE

EC enables the learning about customers due to its ability to record every event in which a customer asks for information about a product, buys one, requests customer service, etc. Through these interactions, the needs of the customer are identified and will feed future marketing efforts

BETTER CUSTOMER RELATIONSHIP

The information-based nature of the EC processes allows for new

products to be created or existing products to be customized based

on customers’ exact needs.

PRODUCT CUSTOMIZATION

EC enables a company to achieve competitive advantages of: cost saving based on reduced advertising/promotion costs; product differentiation by customizing products and timely response to market; customer focus through better customer relationships and better customer services

COMPETITIVE ADVANTAGES

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eMela 2015- Basics of eCommerce

Technology

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