MEASUREMENT

Samara Sommer

Why Measure Social Media? To effectively use social media, clubs,

teams and organizations need to measure and analyze social media!

You can NOT prove value or success without measuring!

What Should You Look At? What YOU do What OTHERS say about you What your COMPETITORS (other clubs,

teams, organizations) do

Analyzing what posts gain the most interactions allow you to create voice and create posts that will gather greater interaction in the future

Measure Comments, Likes, Retweets, Favorites & more

Check the number of followers over each month! If there was an increase – what did you do right? Decrease? What can you improve on?

How are your organization members using your social media pages?