Effective Measurement for Social Media

7
MEASUREMENT Samara Sommer

Transcript of Effective Measurement for Social Media

Page 1: Effective Measurement for Social Media

MEASUREMENT

Samara Sommer

Page 2: Effective Measurement for Social Media

Why Measure Social Media? To effectively use social media, clubs,

teams and organizations need to measure and analyze social media!

You can NOT prove value or success without measuring!

Page 3: Effective Measurement for Social Media

What Should You Look At? What YOU do What OTHERS say about you What your COMPETITORS (other clubs,

teams, organizations) do

Page 4: Effective Measurement for Social Media

Analyzing what posts gain the most interactions allow you to create voice and create posts that will gather greater interaction in the future

Page 5: Effective Measurement for Social Media

Measure Comments, Likes, Retweets, Favorites & more

Page 6: Effective Measurement for Social Media

Check the number of followers over each month! If there was an increase – what did you do right? Decrease? What can you improve on?

Page 7: Effective Measurement for Social Media

How are your organization members using your social media pages?