5 Steps to Effective Social Media Measurement

Community Ebook / April 2012 / www.radian6.com / 1 888 672 3426

Community Ebook / April 2012 5 STEPS TO EFFECTIVE SOCIAL MEDIA MEASUREMENT

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www.radian6.com1 888 6RADIAN (1 888 672 3426) Copyright © 2012 Marketing Cloud

5 Steps to Effective Social Media MeasurementTODAY’S THE DAY TO START MEASURING SOCIAL MEDIA

STEP 1: ALIGN YOUR OBJECTIVES WITH YOUR METRICS

STEP 2: MEASURE AWARENESS, ATTENTION AND REACH

STEP 3: MEASURE CONVERSIONS AND SALES

STEP 4: TRACK AND MEASURE SOCIAL MEDIA LEADS

STEP 5: MEASURE COST SAVINGS

CONCLUSION: SOCIAL MEDIA MEASUREMENT WRAP UP

FREEBIE: 7 HELPFUL SOCIAL MEDIA MEASUREMENT EQUATIONS


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Today’s the Day to Start Measuring Social Media Measuring your initiatives is an important aspect of understanding how your social media efforts are performing, but many find it difficult to identify the specific metrics they need. There is no single way to measure social media success, as each organization aims for different goals. But rest assured, there is a way.

This ebook will help you learn how to:

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Step 1 / Align your Objectives with your Metrics

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5 Steps to Effective Social Media Measurement

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