DocumentumDocumentum

Xiwei Liu

Yanping He (Lisa)

Lorna Kelly

Emanuel Balan

Anna Kelly

4

Introduction & Background1

2

3

5

Products & Services

Transition Period (Selecting & Crossing)

EMC Documentum

Future & Conclusion

Contents

Founded on June 11,1990

Founder: Howard Shao and John Newton

After the missed opportunity at Ingres, we saw Documentum as our chance to build another oracle. -- -- Horword Shao

Database engineer at Ingres Corporation

Documentum

Background

The databases were severely limited in software to manage unstructured information contained in documents. The manager realized this situation and wanted to develop a new software for automating the management of documents across an enterprise.

The databases were severely limited in software to manage unstructured information contained in documents. The manager realized this situation and wanted to develop a new software for automating the management of documents across an enterprise.

Innovation emerged in early Documentum. The Shao and Newton started looking for a way to participate in information management market managing unstructured information in documents--- enterprise document management.

Innovation emerged in early Documentum. The Shao and Newton started looking for a way to participate in information management market managing unstructured information in documents--- enterprise document management.

The documentum set up cooperation with Bob Adams who is the VC arm of Xerox Corporation. Adam supplied 4million commitment to cover payroll and other expenses.

The documentum set up cooperation with Bob Adams who is the VC arm of Xerox Corporation. Adam supplied 4million commitment to cover payroll and other expenses.

1

2

3

Background

Structured information

Documents are

Unstructured infornmation

Inventory, financial and manufacturing data

Product specifications, marketing collateral, training manuals and regulatory submissions

Did the markets research

through Xerox which

supplied the relationship

with insurance companies,

aerospace companies, a

pharmaceutical company,

the big 8 Consultants and

NASA.

The research of new technology based on market needs and wants

Boeing did finance some of ducumentum early development and helped turn their theoretical design into a working solution.

BoeingBoeing

SyntexSyntex

DevelopmentDevelopment

Syntex cut its submission time in half after use the documentum software.

The overall market opportunity was big and growing rapidly.

Documentum went into right direction.

• Next step:Recruit a couple of early customers to validate the technology and the market opportunity

The document management opportunity

Products and Services

• EDMS: Electronic documentation management (system)• management capabilities for all types of content: business

documents, photos, video, medical images, e-mail, Web pages, fixed content, XML-tagged documents, etc.

• Core of Documentum: a repository in which the content is stored securely under compliance rules.

• The repository as a unified environment, content may reside on multiple servers and physical storage devices within a distributed environment.

• A suite of services: document management, collaboration, search, content classification, input management, business process management (BPM), customer communication management, Web content management, digital asset management, forms processing, Information Rights Management, compliance, computer output to laser disc (COLD) and archiving.

Product development & Service up-dating Product development & Service up-dating

2002

2000

1998

1993

Documentum 5

Documentum 4i

Web Application Environment

Electronic Document Management System (EDMS)

2005~2008 Documentum 5.3, 6, 6.5, etc.

Text

Stage 1

Stage 2

Technology-driven start-up

Marketing-driven enterprise software firm

Transition periodTransition period

Selecting a target market:Selecting a target market:

Horizontal marketing: is when you single out a target audience that shares other characteristics, yet can be found in all industries.

Documentum, Inc. Industry 2

Industry 3

Industry 5

Industry 4Industry 6

Industry 1

A big market in a big way

Industry 1 Industry 2 Industry 3 Industry 4 Industry 5, 6, 7…

Application 1

Application 2

Application 3

Application 4

Application 5, 6, 7…

Vertical marketing: a company's approach towards targeting that focuses on specific industriesVertical marketing: a company's approach towards targeting that focuses on specific industries

Documentum• Less risky;• Focused resources & message;• Comparative advantage

““Crossing the Crossing the Chasm”Chasm”

Target Choices:Target Choices:

1) Insurance Policy Documentation

2) Aircraft Maintenance Documentation

3) Pharmaceutical NDA

4) Chemical Regulation Management

5) Telecom Manufacturing

““Such is the power of crossing the Such is the power of crossing the chasm”chasm”

1993 – 1994: revenue increased from $2m to $10m

An unquestioned leader in their niche market

In 1994, they acquired 30 of their top 40 target customers

1995: revenues of $25.5 million, first profit of $1.26 million

2001: revenues of $198m 2002: revenues of $226.9m

2003.........

Documentum Incenterprise content

management leader

EMC Corporation Inc

storage management leader

Incorporated in 2003

VISIONFOCUS

STRATEGY

CUSTOMER COMMITMENT

JOINED FORCES through COMBINED ENGINEERING by T R E

MARKET

EXPONENTIAL GROWTH OF

UNSTRUCTURED CONTENT & REQUIREMENTS OF CORPORATE

RECORD KEEPING

BEST OF BREED PRODUCTS AND SOLUTIONS

Maximizing the value of information

STRONG DEMAND

EMC Documentum

Oracle

Documentum Now

Future Of Documentum

Conclusion

• Maintenance costs

• Lower licence cost

• Integrated System

• User friendly

• Compliance

• Existing Customers

Questions & Answers