Do You Belong To The Era Of Intelligence

Post on 22-Apr-2015

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Gone are the days when marketers used to depend on automation only. Now, is the time to move on and switch to intelligent marketing. Read through to find out in which era do you belong to.

Transcript of Do You Belong To The Era Of Intelligence

Do you belong to the Era of Intelligence?

Force 2.0- #ForceSimplified

There are a hundred different marketing

tools present in the world today, each

more complex than the other.

The same could be said about various

analytical software as well.

Most interfaces require an in-depth

analysis of the tool and more often leave

the customer reeling in confusion.

And, it‟s no kid‟s play!

Customers are “forced” to adapt to deal

with its shortcomings.

But we are here to make a change!

A change that will help you achieve greater

heights by making right informed decisions.

We believe in „Intelligence‟…

Gone are the days when marketers

used to take decisions on gut feeling.

And, later automation was born!

But, now is the era of Intelligence!

Intelligence =

Automation (Relevancy + Efficiency + Optimization)

+

Informed Decisions

Social media has evolved, and so have the social

media users. They are everywhere, so the

question arises, are you there where your

customers are?

Are you listening to them all the time? Are you

ready to take the dive into the vast ocean of data

and churn out spectacular insights?

Intelligent decisions are

better than forced decisions!

Are you ready for the next

generation social media platform

which is not only “Automated” but

uses Intelligence as well?

We call it,

“Force 2.0” The Force Simplified!

It is the result of the union between

Marketing (M) and Analytics (A)

Why are we Force 2.0?

Presenting

The Next Gen Analytics Platform for

Social Enterprise

Explained using the Telecom Industry

Analytics Framework

Grouping

Cleaning

Sort

Deduplication

Clustering

Sampling

Final OLAP Formation

Factoring

Regression

NN / SVM

Decision Trees

Process Optimizer

Performance Monitor

Recommender

Crawl

Monitor

Decrypt

Integrate

Store Files

Index

Customer Acquisition

Customer Churn

Customer Experience

Customer Profiles

Service Quality Check

Campaign Optimization

Behavioral Segmentation

Customer Intelligence Framework using Big Data

Acquisition Usage & Loyalty

Val

ue

Time Retention Activation

RETENTION

Identify Customers at Risk of

Disengagement

Take proactive actions via targeted

offers

USAGE & ACTIVATION

Cross-selling to broaden engagement

Implement targeted Usage campaigns

Find the right Incentives and Offers

ACQUISITION

Design the right products and Offers

Target the right Customers and

prospects

Price Optimally

Implementation of Big Data can help bring

more value out of Customer than with out

the implementation.

We have to callout 1 use cases that we

will be focusing on for the presentation

tomorrow.

Simplify360 Big Data Framework

Text Mining | Natural Language Processing | Business Rules Engine

Enterprise Workflow

Social Intelligence Visualizer

Statistical Reports

Analytical Reports

Simulation Reports

Simplify360 Advanced Analytics Engine

Social Media Big Data

Vertical and Business Solutions – Simplify360 and Partners

Data Visualization

Business Reports

KPI Dashboard

API

Simplify360

Application

Framework

Widgets

Users

Widget Engine for

Web, Desktop and

Mobile - Dashboard

Widgets | Data

Widgets |

Engagement

Widgets

Data Sources

Unstr

uctu

red

S

tructu

red

Social Media

Call Records

Surveys

Feed back

Emails

Device Integration Enterprise Integration

And not to forget – our USP

Simplify360 is the World‟s first and only

truly Integrated Social Marketing Suite

We Market as One, Sell as ONE!

This is-Force 2.0

#ForceSimplified

So, we rest our case. The

decision is yours, whether to go

with automation or intelligence

Social Business Intelligence

www.simplify360.com

About Simplify360 is the leading social business intelligence firm based out of United States and India. Simplify360 is the world’s first integrated Enterprise Social Media Platform. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for

Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.

Leaders use Simplify360

Company Has 100+ Clients – Largely in India and America

Partners

India World

wide

Malaysia

Brazil and LatAM Qatar Saudi Arabia

USA

Worldwide

Singapore &

India

Korea