DISTIMO

Tokyo - June 2013 Vincent Hoogsteder Co-founder and CEO

SOLVING THE APP PUZZLE

ABOUT DISTIMO

•  The number 1 app store analytics company •  Tracking >3 billion downloads per quarter •  Most accurate app data: 95% of apps estimated with

margin of error lower than 10% •  Japan is our 3rd largest country for transactional data •  Offices in Amsterdam, San Francisco, New York, London,

Singapore •  Partner of interarrows Japan

OUR PRODUCTS

APP ANALYTICS

CONVERSION TRACKING

•  Free conversion tracking SDK to measure lifetime user value

•  Measures the conversion process from app promotion to install

•  Combined with all app store data already tracked

MARKET TRENDS Based on AppIQ data

ANDROID VS IOS REVENUES

•  A lot of noise in market that monetization on Android is difficult •  But this is catching up quickly •  With Japan and Korea as main contributors to increasing

Android revenues

MOBAGE REVENUES

SQUARE ENIX REVENUES

•  Final Fantasy III, paid game ($15.99) with no IAP •  Generated 73% of their global revenues on Google Play

WHATSAPP REVENUES

•  Paid on iOS, free with IAP on Android •  Generating more revenues in several key EU countries in

Google Play

BUSINESS MODELS Based on AppIQ data

TOP GROSSING APPS - JAPAN

•  Full top 10 in-app purchase model, both iPhone & Android •  No single app with one-off fee

TOP GROSSING APPS - UNITED STATES

•  On iPhone Minecraft is the exception with $6.99 price •  Rest fully in-app purchases

ONE-OFF VERSUS IN-APP PURCHASE

IPAD Based on AppIQ data

IPAD VOLUMES

•  In the US downloads on iPhone are 3 times iPad downloads •  But revenues are almost equal

•  In JP downloads on iPhone are 11 times iPad downloads

* Based on top 100 May 2013

IPAD TOP APPS

•  US dominated by iPad specific versions •  High rotation in new content

MESSAGING BATTLE IN JAPAN Based on AppIQ data

MESSENGER MARKET SHARES – DOWNLOADS

•  iOS: shifting market shares

MESSENGER MARKET SHARES – DOWNLOADS

•  Android: LINE dominates

AMAZON APPSTORE Based on AppIQ data

AMAZON VOLUMES FOR ANDROID

•  The top 200 free applications had a total of 16 million downloads

•  The top 200 paid applications had in total 1.6 million downloads and earned 3 million dollars on one-off fees

•  The most downloaded applications were Games •  For or free apps, Google Play is roughly speaking more than

10 times bigger than the Amazon Appstore •  For paid apps, Google Play is 2 times bigger

* Based on March 2013 in the United Sates

AMAZON VS GOOLE PLAY VOLUMES

AMAZON TOP APPS

FOREIGN DEVELOPERS FOCUSING ON JAPAN

Based on AppIQ data

KING.COM - CANDY CRUSH SAGA

•  In top 30 most grossing apps in Japan during May •  Strong battle between iOS and Android revenues

SUPERCELL – CLASH OF CLANS

•  Japanese version since June 17th •  In-game cross promotion with GungHo‘s Puzzle & Dragons

MORE FINDINGS LIKE THESE •  Our blog with frequent updates and reports:

www.distimo.com/blog

•  Monthly reports and webinar: www.distimo.com/publications

•  Free App Analytics to measure own applications: www.distimo.com/app-analytics

•  Daily ranking of all apps in every app store: www.distimo.com/leaderboards

•  Most accurate data in market for daily downloads/revenues of any app: www.distimo.com/appiq

THANK YOU Get in touch:

vincent@distimo.com

GET SMARTER, GET APPIQ