Distimo report August 2010

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About Distimo Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing valuable insight into important trends happening within application stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications across all app stores, without any adjustments needed to their application’s code. Distimo is a privately held company based in The Netherlands. Learn more: www.distimo.com AUGUST 2010 Apple App Store - iPad Apple App Store - iPhone BlackBerry App World Google Android Market Nokia Ovi Store Palm App Catalog Windows Marketplace for Mobile Distimo ©2010, some rights reserved

Transcript of Distimo report August 2010

Page 1: Distimo report   August 2010

About Distimo

Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store

marketplace filled with equally fragmented information and statistics. Distimo Report provides in-depth reports for companies

interested in the mobile application ecosystem providing valuable insight into important trends happening within application

stores. Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications

across all app stores, without any adjustments needed to their application’s code.

Distimo is a privately held company based in The Netherlands. Learn more: www.distimo.com

AUGUST 2010

Apple App Store - iPad

Apple App Store - iPhone

BlackBerry App World

Google Android Market

Nokia Ovi Store

Palm App Catalog

Windows Marketplace for Mobile

Distimo ©2010, some rights reserved

Page 2: Distimo report   August 2010

Distimo Report August 2010 | United States

Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.

NEW AND NOTEWORTHY

This report covers the Apple App Store for iPad, the Apple App Store for iPhone, BlackBerry App World

(worldwide), Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for

Mobile for July 2010 in the United States. The major findings are:

• The average price of the 100 most popular applications in Google Android Market and Palm App

Catalog is higher than the average price of the entire catalogue of applications.

• While the average price of all applications is only 16% higher in the Apple App Store for iPad than in

the Apple App Store for iPhone, the average price of the 100 most popular applications is nearly three

times as high in the Apple App Store for iPad.

• More than 60% of applications are priced below or equal to $2.00 in the Apple App Store for iPhone,

Google Android Market, Nokia Ovi Store and Palm App Catalog. The proportion of applications priced

below or equal to $2.00 is much lower in the Apple App Store for iPad and Windows Marketplace

for Mobile.

• Paid applications are priced lowest in Google Android Market, Nokia Ovi Store and Palm App Catalog.

• Google Android Market has the largest share of free applications available; 60%, representing an

increase of 3% since May 2010 when it was 57%. The share of free applications is smallest on Windows

Marketplace for Mobile (22%), followed by the Apple App Store for iPad (26%) and BlackBerry App

World (26%).

• The top three cross-store publishers that publish applications in multiple stores are Gameloft,

Electronic Arts and Handmark, Inc.

• In the Apple App Store for iPad, BlackBerry App World and Windows Marketplace for Mobile, the

respective companies that run each application store, (Apple, Research In Motion and Microsoft) are

the top publishers in their own store with only a limited number of applications. Clickgamer.com

and Offscreen publish many popular games in the Apple App Store for iPhone and Nokia Ovi Store

making them the top publishers in these stores.

• The top grossing publisher in the Apple App Store for iPhone is Electronic Arts, which publishes free

and paid applications as well as applications with in-app purchases.

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Distimo Report August 2010 | United States

Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.

More than 60% of applications are priced below or equal to $2.00 in the Apple App Store for iPhone,

Google Android Market, Nokia Ovi Store and Palm App Catalog. The proportion of applications priced

below or equal to $2.00 is much lower in the Apple App Store for iPad, BlackBerry App World and

Windows Marketplace for Mobile. Interestingly, the proportion of paid applications priced below $1.00

($0.99) on the Apple App Store for iPad and Apple App Store for iPhone decreased in both stores from

30% to 25% and from 49% to 45%, respectively which we also reported in our June report covering May

2010.

Please note that none of the applications are priced lower than or equal to $2.00 in BlackBerry App World,

because the lowest price point allowed is $2.99. The lowest price point allowed was decreased to $0.99 with the

release of BlackBerry App World 2.0 on August 20th.

Proportion Of Paid Applications Per Price Interval (US, July 2010)

iPad

iPhone

0% 25% 50% 75% 100%

18%

14%

10%

13%

28%

11%

20%

11%

11%

17%

15%

38%

12%

16%

15%

29%

38%

32%

19%

21%

23%

40%

30%

29%

45%

25%

Price Interval (US$)

0-1 1-2 2-3 3-5 5-10 10-50 50+

Page 4: Distimo report   August 2010

Distimo Report August 2010 | United States

Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.

Applications are priced lowest in Google Android Market, Nokia Ovi Store and Palm App Catalog.

Interestingly, the average price of the 100 most popular applications in Google Android Market and Palm

App Catalog is higher than the average price of the entire catalogue of applications. And, while the average

price of all applications is only 16% higher on the Apple App Store for iPad than in the Apple App Store for

iPhone, the average price of the 100 most popular applications is nearly three times as high.

Average Prices (US, July 2010)

$0 $2 $4 $6 $8 $10

$6.93

$9.94

$5.44

$3.07

$2.65

$4.57

$5.61

$2.15

$6.29

$5.72

$2.43

$2.68

$3.23

$6.68

$4.31

$5.01

Average Price All Paid ApplicationsAverage Price Top 100 Paid ApplicationsAverage Price Top 100 Grossing Applications

iPad

iPhone

Page 5: Distimo report   August 2010

Distimo Report August 2010 | United States

Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.

Per the chart above, Google Android Market has the largest share of free applications available; 60%,

representing an increase of 3% since May 2010 when it was 57%. The share of free applications is smallest

on Windows Marketplace for Mobile (22%), followed by the Apple App Store for iPad (26%) and BlackBerry

App World (26%).

The large share of free applications in Google Android Market may be influenced by the fact that developers

from only 9 countries are currently able to distribute paid applications in Google Android Market, and by

the fact that users from only 14 countries are able to download paid applications (out of the 46 countries

where Google Android Market is currently available). Additionally, users need to register for a Google

Checkout account in order to download paid applications in Google Android Market (except for the

locations where operator billing is available).

Please note that the sum of the proportion between free versus paid applications may exceed 100%, due to

applications switching from free to paid or vice-versa during the reporting period.

Proportion Free vs. Paid (US, July 2010)

iPad

iPhone

0% 25% 50% 75% 100%

79%

69%

74%

41%

75%

71%

76%

22%

31%

28%

60%

26%

29%

26%

Proportion Of Free ApplicationsProportion Of Paid Applications

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Distimo Report August 2010 | United States

Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.

The top five publishers that distribute applications in more than one store are displayed above. Of these

five, Gameloft has the most applications available: 352 in total, with 140 of those in BlackBerry App World.

It is interesting to note that these five publishers price their applications highest on average on BlackBerry

App World ($5.61) and Windows Marketplace for Mobile ($6.79).

Please note that Electronic Arts publishes many application titles using two separate accounts on BlackBerry App

World, which significantly increases the application count in this store.

Top Cross-Store Publishers - Application Count (US, July 2010)

1. Gameloft

2. Electronic Arts

3. Handmark, Inc.

4. Glu

5. Digital Chocolate Inc.

0 100 200 300 400

Apple App Store - iPhone Apple App Store - iPadBlackBerry App World Google Android MarketNokia Ovi Store Windows Marketplace for Mobile

Page 7: Distimo report   August 2010

Distimo Report August 2010 | United States

Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.

The top publisher for each application store is displayed above. In the Apple App Store for iPad, BlackBerry

App World and Windows Marketplace for Mobile, the companies that run the application store, (Apple,

Research In Motion and Microsoft, respectively) are the top publishers in their own store with only a

limited number of applications. The most successful applications these publishers publish in those stores

are Pages in the Apple App Store for iPad, BlackBerry Messenger and Facebook in BlackBerry App World,

and Microsoft My Phone in Windows Marketplace for Mobile. Clickgamer.com and Offscreen publish

many popular games in the Apple App Store for iPhone and Nokia Ovi Store making them the top

publishers in these stores.

Top Publishers By Application Store - Application Count (US, July 2010)

Apple Inc.

Clickgamer.com

Research In Motion Limited

Lupis Labs Software

Offscreen

SplashData Inc

Microsoft Corporation

0 20 40 60 80 100 120

Number Of Free ApplicationsNumber Of Paid Applications

iPad

iPhone

Page 8: Distimo report   August 2010

Distimo Report August 2010 | United States

Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.

The top grossing publisher in the Apple App Store for iPhone is Electronic Arts, which publishes free

and paid applications as well as applications with in-app purchases. Interestingly, both PopCap Games

and Apple were very successful using only five and nine applications respectively. With respect to in-app

purchases, both Electronic Arts and Clickgamer.com have more paid applications with in-app purchases

available than they have free applications with in-app purchases available, while it is the other way around

for Gameloft.

Top Grossing Publishers - Application Count Apple App Store for iPhone (US, July 2010)

1. Electronic Arts

2. Clickgamer.com

3. PopCap Games, Inc.

4. Apple Inc.

5. Gameloft

0 20 40 60 80 100 120

Number Of Free ApplicationsNumber Of Paid ApplicationsNumber Of Free Applications With In-App PurchasesNumber Of Paid Applications With In-App Purchases

Page 9: Distimo report   August 2010

Distimo Report August 2010 | United States

Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.

iPad

iPad

Highest ranked free applications Apple App Store for iPad (US, July 2010)

Rank Application Publisher Category

1 iBooks Apple Inc. Books

2 Real Solitaire Free for iPad EdgeRift, Inc. Games

3 WeatherStation Free Bigsool Weather

4 Hulu Plus Hulu, LLC Entertainment

5 ABC News for iPad ABC Digital News

6 Wikihood for iPad NextAroundYou Travel

7 Netflix Netflix, Inc. Entertainment

8 Wondershare iDraft Wondershare Productivity

9 The Weather Channel Max for iPad The Weather Channel Interactive Weather

10 Flipboard Flipboard Inc. News

Highest ranked paid applications Apple App Store for iPad (US, July 2010)

Rank Application Publisher Category Price

1 Pages Apple Inc. Productivity $9.99

2 Modern Conflict™ HD Clickgamer.com Games $2.99

3 Osmos for iPad Hemisphere Games Games $4.99

4 Angry Birds HD Chillingo Ltd Games $4.99

5 GoodReader for iPad Good.iWare Ltd. Productivity $0.99

6 Shrek Kart ® HD Gameloft Games $4.99

7 Numbers Apple Inc. Productivity $9.99

8 Keynote Apple Inc. Productivity $9.99

9 Brain Challenge® HD Gameloft Games $4.99

10 Emerald Observatory for iPad Emerald Sequoia LLC Utilities $0.99

Page 10: Distimo report   August 2010

Distimo Report August 2010 | United States

Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.

iPhone

iPhone

Highest ranked free applications Apple App Store for iPhone (US, July 2010)

Rank Application Publisher Category

1 Type n Talk Jirbo, Inc. Entertainment

2 iBooks Apple Inc. Books

3 Jailbreaker Triniti Interactive Limited Games

4 Zombie Duck Hunt Broken Thumbs Apps Games

5 Spawn Glow [FREE] Elements of Design LLC Entertainment, Games

6 Talking Tom Cat Outfit7 Entertainment, Games

7 Police Chase (FREE) Daniel Carbone Games

8 Facebook Facebook Social Networking

9 Tap Fish: Exotic BayView Labs Games

10 Mr.Space!! PONOS Games

Highest ranked paid applications Apple App Store for iPhone (US, July 2010)

Rank Application Publisher Category Price

1 Angry Birds Clickgamer.com Games $0.99

2 Doodle Jump - BE WARNED: Insanely Addictive!

Lima Sky Games $0.99

3 Fruit Ninja Halfbrick Studios Games $0.99

4 Doodle God™ JoyBits Ltd. Games $0.99

5 FatBooth PiVi & Co Entertainment $0.99

6 Skee-Ball Freeverse, Inc. Games $0.99

7 The Oregon Trail Gameloft Games $4.99

8 Wheel of Fortune Platinum Sony Pictures Television Games $4.99

9 Cake Doodle Shoe The Goose Games $0.99

10 Best Alarm Clock + Weather and Temperature

myNewApps.com Productivity $0.99

Page 11: Distimo report   August 2010

Distimo Report August 2010 | United States

Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.

Highest ranked free applications Google Android Market (US, July 2010)

Rank Application Publisher Category

1 Pandora Radio Pandora Multimedia

2 Google Maps Google Inc. Travel

3 T-Mobile My Account T-Mobile USA Tools

4 Google Sky Map Google Inc. Reference

5 Facebook for Android Facebook Social

6 Advanced Task Killer ReChild Productivity

7 The Weather Channel The Weather Channel News & Weather

8 MySpace Mobile MySpace Mobile Social

9 Twitter Twitter, Inc. Social

10 Barcode Scanner ZXing Team Shopping

Highest ranked paid applications Google Android Market (US, July 2010)

Rank Application Publisher Category Price

1 Beautiful Widgets LevelUp Studio News & Weather $1.82

2 WeatherBug Elite WeatherBug Mobile News & Weather $1.99

3 MyBackup Pro Rerware, LLC Tools $4.99

4 DocumentsToGo Full Version Key DataViz, Inc. Productivity $14.99

5 PicSay Pro - Photo Editor Shinycore Multimedia $3.65

6 ASTRO File Mgr Pro (key) Metago Productivity $3.99

7 ROM Manager (Premium) ClockworkMod Tools $3.99

8 Weather & Toggle Widget Android Apps News & Weather $1.99

9 SetCPU for Root Users MichaelHuang Tools $1.99

10 Advanced Task Manager Arron La Tools $0.99

Page 12: Distimo report   August 2010

Distimo Report August 2010 | United States

Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.

Highest ranked free applications BlackBerry App World (Worldwide, July 2010)

Rank Application Publisher Category

1 BlackBerry Messenger Research In Motion Limited IM & Social Networking

2 Pandora Pandora Media, Inc. Music & Audio

3 Poynt Multiplied Media Corporation Maps & Navigation

4 FREE Sea Storm Animated Theme Mobstar Media Ltd Themes

5 crunchSMS crunchSMS IM & Social Networking

6 Facebook Research In Motion Limited IM & Social Networking

7 ScoreMobile for BlackBerry Score Media Ventures Sports & Recreation

8 Call Control Blacklist Lite Kedlin Company LLC Utilities

9 WeatherEye The Weather Network Weather

10 QuickPull Free Steelthorn Software Utilities

Highest ranked paid applications BlackBerry App World (US, July 2010)

Rank Application Publisher Category Price

1 Love Football Love KAKA Animated Edition

MMMOOO Themes $2.99

2 ANIMATED LIGHTNING THEME HALF PRICE

Mobstar Media Ltd Themes $2.99

3 Juicy Girl Theme Motek Americas Inc. Themes $3.99

4 Ultra Today Plus - Display all today plus without hovering on

MMMOOO Productivity $4.99

5 Upgrade your homescreen to Sky2 LiveScreen

DreamTheme Themes $3.99

6 MemoryBooster - RAM Optimizer S4BB Limited Utilities $4.99

7 BeBuzz - LED Colors and Audible Reminders

Bellshare GmbH Entertainment $5.99

8 Butterfly - ON SALE BerryGoodThemes Themes $2.99

9 Carbon Fiber Theme Motek Americas Inc. Themes $3.99

10 Tranquil Garden Magmic Themes $5.99

Page 13: Distimo report   August 2010

Distimo Report August 2010 | United States

Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.

Highest ranked free applications Windows Marketplace for Mobile (US, July 2010)

Rank Application Publisher Category

1 Microsoft My Phone Microsoft Corporation Tools

2 Meon Lite Manbolo Games

3 AP Mobile The Associated Press News & Weather

4 Mobile Manager for Netflix Microsoft Corporation Entertainment

5 WeatherBug WeatherBug News & Weather

6 Facebook for Windows Mobile Microsoft Corporation Social Networks

7 Skyfire Mobile Browser SKYFIRE LABS, INC. Tools

8 Glympse Glympse Social Networks

9 Vegas Pool Sharks Lite RESETgame Games

10 LangLearner Lite Bryan Cooley Travel

Highest ranked paid applications Windows Marketplace for Mobile (US, July 2010)

Rank Application Publisher Category Price

1 Meon Manbolo Games $2.99

2 SPB Mobile Shell SPB Software Inc. Tools $29.99

3 TouchTwit Philipp Zschoche Social Networks $2.99

4 Scrub Trinket Software Communication $0.99

5 Reboot Quantum Concepts Tools $0.99

6 No Calls Trinket Software Communication $0.99

7 Shazam Encore Shazam Entertainment Ltd Music & Video $4.99

8 Tower Defense Color Stone Ltd Games $6.99

9 Fake Call Trinket Software Entertainment $0.99

10 WeatherBug Elite WeatherBug News & Weather $1.99

Page 14: Distimo report   August 2010

Distimo Report August 2010 | United States

Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.

Highest ranked free applications Nokia Ovi Store (US, July 2010)

Rank Application Publisher Category

1 ZumZum innerActive Games

2 TuneWiki - Lyrics with Music TuneWiki Music

3 The Flashlight + SOS picoBrothers Utilities

4 Opera Mini Web browser Opera browser Utilities

5 Netflix Queue Manager Netflix Entertainment

6 High Speed 3D Free HeroCraft Games

7 Dictionary & Translation Pro Lunagames Reference

8 Earth by Pizero PiZero Design Themes

9 Solitaire Touch Offscreen Games

10 YouTube YouTube Entertainment

Highest ranked paid applications Nokia Ovi Store (US, July 2010)

Rank Application Publisher Category Price

1 ToonWarz Polarbit Games $2.99

2 Armageddon Squadron Polarbit Games $2.99

3 Animated Theme, Street Fever MMMOOO Themes $2.99

4 ShoppingList 2.1 Kilut Oy Utilities $0.99

5 Hip Hop All Star I-play Games $0.99

6 Wave Blazer Polarbit Games $2.99

7 UNO™ Gameloft SA Games $2.99

8 Dream Day Wedding I-play Games $0.99

9 Sonic Unleashed™ Gameloft SA Games $2.99

10 Quickoffice 6 Mobile Suite Quickofffice Business, Utilities $9.99

Page 15: Distimo report   August 2010

Distimo Report August 2010 | United States

Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.

Highest ranked free applications Palm App Catalog (US, July 2010)

Rank Application Publisher Category

1 pRingtones Crystal Development Music

2 Pandora Radio Pandora Music

3 Facebook Palm, Inc. Social Networking

4 Photo Effects Rusty Apps Photography

5 Checkers Keen Studios Games

6 Convert Frazer McLean Productivity & Utilities

7 The Weather Channel The Weather Channel Weather

8 Vuvuzela omoco Entertainment

9 What's for Dinner? Lite - Cookbook Snazzy Software Food

10 Mazer Chofter.com Games

Highest ranked paid applications Palm App Catalog (US, July 2010)

Rank Application Publisher Category Price

1 mCraig - Mobile Craigslist Browser SplashData Inc Lifestyle $1.99

2 Tweed Pivotal Labs, Inc. Social Networking $2.99

3 MyQ For Netflix nexapps.net Entertainment $3.00

4 SplashID - Secure Password Manager SplashData Inc Productivity & Utilities $7.99

5 Photo Effects Plus Rusty Apps Photography $0.99

6 Wifi Media Sync w/2-Way Sync 8-bit development llc Productivity & Utilities $5.99

7 Shopping Manager VivaLV Software Productivity & Utilities $1.75

8 GroceryList Java Sanity Food $1.99

9 Done! Tiger Country Software Productivity & Utilities $3.23

10 Paratrooper Kaboom Apps Games $2.98

Page 16: Distimo report   August 2010

Distimo Report August 2010 | United States

Distimo ©2010, some rights reserved. All trademarks are the property of their respective owners.

DISTIMO CUSTOM REPORTS

CONTACT US

ABOUT DISTIMO

Aside from this free monthly report, Distimo produces custom reports capable of providing specific mobile

application store analytics that are relevant to your company. Custom reports are currently available for

any country worldwide for the Apple App Store for iPhone and iPad, BlackBerry App World, Google

Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile. Additional

application stores will be available in the coming months. To get a better idea of the type of data and

metrics that Distimo can provide, please visit our Report product page at www.distimo.com/report.

For sales enquiries, please contact Remco van den Elzen, VP Business Development at

[email protected] or call +31 64 497 8773. For press enquiries please contact Mindy M. Hull at

[email protected] or call +31 62 504 7680 (EU) or +1 415 889 9977 (USA).

Distimo is an innovative app store analytics company built to solve the challenges created by a widely

fragmented app store marketplace filled with equally fragmented information and statistics. Distimo

Report provides in-depth reports for companies interested in the mobile application ecosystem providing

valuable insight into important trends happening within application stores. Distimo Monitor offers mobile

developers a free analytics tool to monitor their own and competitive applications across all app stores,

without any adjustment needed to their application’s code.

Disclaimer

This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0 Netherlands”. This license is

available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/. This license ables you to use, copy, spread, and build

upon this work non-commercially, as long as you credit Distimo and license your new creations under the identical terms.