Defining Your Niche and Discovering Your USP
Attention is a valuable asset!
The average US adult spent 10 hours 39 minutes per day consuming media.
Your prospects are constantly being bombarded with
thousands of messages every day.
How many different messages and things you are exposed to
every day?
How are you going to grab
your audience’s attention?
◇ Grabs your prospect’s attention
◇ Sets you apart from your competitors
◇ Position you as an Authority Leader
Niche + Unique Selling Points =
This is the starting point of it all...
Everything will be easier...
“Just so you know I think you’re special and I’m happy you’re in my life.”
-Your ideal prospects
If you don’t define these items then everything
will seem like a constant struggle!
Why should I care?
Your Ideal Prospect
No matter what your business is, there is a way to stand out--a way to position yourself as an unique authority leader.
NicheThe defined segment of the market that you
are focusing on.
Are you getting specific enough??
I’m a health coach who helps people lose weight
and live a more active lifestyle.
I’m a health coach who helps people lose weight
and live a more active lifestyle.
I’m a holistic health coach who helps women with suffer from emotional eating habits and food
addictions.
Niche FormulaIndustry > Market Segment > Ideal Prospect >
Reason/Pain Point
Health and Wellness > Holistic Health > Women > Struggling with emotional
eating and food addictions
Digital Marketing > LinkedIn Lead Generation > B2B Small Business Owners > Trouble
generating a consistent flow of leads each month
The more clear and specific you can get the higher your chances of success.
If you try to appeal to everyone, you will end up talking to no one.
Josh knew he to get focused and clear on his market segment and audience that he could
tailor his brand and his message to the people who would listen to him.
Your prospects want specific advice and answers based on
their specific needs and situation.
Having an unique selling point doesn’t mean that you are the best at what
you do.
When Josh first got into digital marketing he had no experience...
He started using LinkedIn as a way to generate business for the outsourced CFO services he was offering...
His clients asked Josh to generate leads for their businesses..
Josh saw an opportunity in LinkedIn because nobody was
doing what he was doing.
Josh had created a system that generated real results on LinkedIn.
That’s when Josh started to be seen as a trusted authority leader.
Josh’s Authority Leadership Platform
There are a lot of different approaches you can take
when discovering your USP.
Help you better grab the attention of your top
prospects.
1. Define the niche you are serving.2. Brainstorm a list of USPs.3. Share your findings with the community for
feedback/suggestions.