Defining Your Niche and Discovering Your USP

Attention is a valuable asset!

The average US adult spent 10 hours 39 minutes per day consuming media.

Your prospects are constantly being bombarded with

thousands of messages every day.

How many different messages and things you are exposed to

every day?

How are you going to grab

your audience’s attention?

◇ Grabs your prospect’s attention

◇ Sets you apart from your competitors

◇ Position you as an Authority Leader

Niche + Unique Selling Points =

This is the starting point of it all...

Everything will be easier...

“Just so you know I think you’re special and I’m happy you’re in my life.”

-Your ideal prospects

If you don’t define these items then everything

will seem like a constant struggle!

Why should I care?

Your Ideal Prospect

No matter what your business is, there is a way to stand out--a way to position yourself as an unique authority leader.

NicheThe defined segment of the market that you

are focusing on.

Are you getting specific enough??

I’m a health coach who helps people lose weight

and live a more active lifestyle.

I’m a health coach who helps people lose weight

and live a more active lifestyle.

I’m a holistic health coach who helps women with suffer from emotional eating habits and food

addictions.

Niche FormulaIndustry > Market Segment > Ideal Prospect >

Reason/Pain Point

Health and Wellness > Holistic Health > Women > Struggling with emotional

eating and food addictions

Digital Marketing > LinkedIn Lead Generation > B2B Small Business Owners > Trouble

generating a consistent flow of leads each month

The more clear and specific you can get the higher your chances of success.

If you try to appeal to everyone, you will end up talking to no one.

Josh knew he to get focused and clear on his market segment and audience that he could

tailor his brand and his message to the people who would listen to him.

Your prospects want specific advice and answers based on

their specific needs and situation.

Having an unique selling point doesn’t mean that you are the best at what

you do.

When Josh first got into digital marketing he had no experience...

He started using LinkedIn as a way to generate business for the outsourced CFO services he was offering...

His clients asked Josh to generate leads for their businesses..

Josh saw an opportunity in LinkedIn because nobody was

doing what he was doing.

Josh had created a system that generated real results on LinkedIn.

That’s when Josh started to be seen as a trusted authority leader.

Josh’s Authority Leadership Platform

There are a lot of different approaches you can take

when discovering your USP.

Help you better grab the attention of your top

prospects.

ACTION Items

1. Define the niche you are serving.2. Brainstorm a list of USPs.3. Share your findings with the community for

feedback/suggestions.