Post on 09-Aug-2020
AUDIENCE INSIGHTS DIRECT TARGETING
EXAMPLE Report
Heat Map Report
Thismapdepictsthegeographicalrepresentationofyourcustomersbasedontheirgeo-footprintprovidedintheprocessedfile.
HighestDensity
LowestDensity
RegionEastNorthCentral:IL,IN,OH,MI,WIEastSouthCentral:AL,KY,MS,TNMiddleAtlantic:NJ,NY,PAMountain:AZ,CO,ID,MT,NV,NM,UT,WYNewEngland:CT,ME,MA,NH,RI,VT
Pacific:AK,CA,HI,OR,WASouthAtlantic:DE,FL,GA,MD,NC,SC,VA,DC,WVWestNorthCentral:IA,KS,MN,MO,NE,ND,SDWestSouthCentral:AR,LA,OK,TX
Age Description
Household Type
Gender
Marital Status
Ethnicity
Household Income
Wealth Rating
Level of Education
Presence of Children
Number of Children
Length of Residence
Homeowner Status
Dwelling Type
Assessed Median Home Value
Donor Behavior
Interests
Top 12 ConsumerVector
Rank ConsumerVector Description Customer% Universe% Penetration
Index
1 23243 Suburban;Boomers;Male;HighIncome;CoupleswithChildren 14% 4% 367
2 22243 Suburban;GenX;Male;HighIncome;CoupleswithChildren 10% 2% 399
3 23233 Suburban;Boomers;Male;UpperMiddleIncome;CoupleswithChildren 6% 2% 256
4 23143 Suburban;Boomers;Female;HighIncome;CoupleswithChildren 4% 1% 636
5 24243 Suburban;Greatest;Male;HighIncome;CoupleswithChildren 3% 1% 361
6 22233 Suburban;GenX;Male;UpperMiddleIncome;CoupleswithChildren 3% 2% 159
7 23242 Suburban;Boomers;Male;HighIncome;Couples 2% 1% 291
8 22143 Suburban;GenX;Female;HighIncome;CoupleswithChildren 2% 0% 531
9 23141 Suburban;Boomers;Female;HighIncome;Single 2% 1% 275
10 24233 Suburban;Greatest;Male;UpperMiddleIncome;CoupleswithChildren 2% 0% 412
11 24242 Suburban;Greatest;Male;HighIncome;Couples 2% 1% 269
12 23241 Suburban;Boomers;Male;HighIncome;Single 2% 1% 249
Ex. ConsumerVectorSuburban CouplesBaby BoomersHigh Income
Use ConsumerVectors to:
+ Build profitable relationships with your customers
+ Create meaningful interactions within real-time digital environments
+ Optimize your customer dialogues
+ Maintain consistency in messaging across all channels
ConsumerVectors Description & ApplicationConsumerVectors is a comprehensive consumer segmentation system that groups all US consumers into unique demographic segments, providing marketers with a powerful and effective way to understand and engage with their target audience.
ConsumerVectors uses the most robust and significant demographics - age, income, gender, household type and geography - to create insightful consumer composites.
¨5 Age Segments - Millennials, Gen X, Baby Boomers, Greatest Generation, Unknown
¨5 Income Segments - High, Upper Middle, Middle, Low, Unknown
¨4 Household Type Segments- Single, Couples, Couples with Children, Unknown
¨4 Geographic Segments- Urban, Suburban, Rural, Unknown
¨3 Gender Segments- Female, Male, Unknown
2322- Suburban:Summers,HighIncome,Couples2323- Suburban:Summers,HighIncome,Families3313- Urban:Autumns,HighIncome,Families3321- Suburban:Autumns,HighIncome,Singles3322- Suburban:Autumns,HighIncome,Couples3323- Suburban:Autumns,HighIncome,Families4221- Suburban:Winters,MiddleIncome,Singles4321- Suburban:Winters,HighIncome,Singles4322- Suburban:Winters,HighIncome,Couples4323- Suburban:Winters,HighIncome,Families
GeoVector
MethodologyGeoVector™ life stages are based on the interaction between 4 primary demographics: •4 Levels of age (Life Stage-see below)•3 Levels of income (High, Med, Low)•3 Levels of Household type:
•Single head of households•Couples no children present• Families (Singles or Couples with children present)
•3 Levels of Geography•Urban•Suburban•Rural
Life Stages Include:•18-24 Year-Olds: Springs•25-44 Year-Olds: Summers•45-64 Year-Olds: Autumns•65+ Year-Olds: Winters
Potential Application:GeoVectors™ are highly descriptive, intuitive in nature and mutually exclusive.
GeoVectors™ can be used as appends for internal segmentation of a customer’s database or they can be used as selects for acquisition and retention efforts.
GeoVectors™ analysis within a profile can allow for immediate insight into market penetration across a manageable number of Vectors.
GeoVectors™ learnings can be used for list selects as well as for crafting messaging and offers that are most salient for that GeoVector™ (s).
GeoVector Description & Application
GeoVectors™ are dimensional scores (108 Segments) that are combinations of 4 primary demographics (age, income, household type and geography) into one cumulative GeoVector selection.
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