The smarter way to connect with your customers.

sthelensstar.co.uk

Our vision.Be the marketing partner businesses trust to drive their success.

localiq.co.uk

Our mission.Build the most comprehensive and best performing solutions that deliver results.

The name is new – but we’ve been a part of your community for generations.

LOCALiQ is the name for all that Newsquest does today, from trusted local newspapers and websites to digital marketing services that can help you reach new customers as you’ve never been able to reach them before.

LOCALiQ is the name that brings together your trusted local news brand with the smartest digital marketing around.

It hasn’t replaced the name of your local Newsquest newspaper and its website, but it encompasses all the things that we can offer besides.

Those services include online advertising and best-in-class digital marketing, backed by a huge amount of data gathered from our 1.5 million local campaigns and 30 million monthly users.

Put our experts to work for you and we believe you’re hiring the best marketing partner a business can have.

Source: Publishers Statement 2018

The journey your local customer takes is complex, but your marketing doesn’t have to be. Let us put our intelligence to work for you.

LOCALiQ offers all the solutions you needto reach local customers:

• Build your presence• Drive awareness and leads• Grow your audience and connect• Manage your leads and customers• Know what works

We know your community like no one else. No matter your goals, we can get you there.

What is... Newsquest’s online monthly unique visitors across

desktop and mobile would fill the O2 Arena in London

1,300 times over

200websites

Almost 30 million unique browsers, generating over 213

million + page views every month

6.2million

Newsquest reach more than 6.2 million followers

across social media platforms

6million

over

readers in print across the UK

Source: Publisher’s Statement 2018

localiq.co.uk

Why multimedia?

5 reasons to add digital...

To align with changing consumer behaviour and ensure you stay ahead of the competition, our company has evolved from solely print to multimedia solutions.

We provide integrated solutions that take the best of both digital and print advertising to help you reach the right audience.

People engage with newsbrands across multiple devices every day; reinforce your message across multiple platforms for a more effective campaign.

Mobile.

Reach an audience on the go, when they are making purchasing decisions.

Engaging.

Digital advertising allows users to respond and interact with your brand.

Brand build.

Build your brand in a responsive environment.

Reach.

Reach a bigger audience and access a wide range of demographics online.

Innovative.

Eye-catching creative solutions designed to prompt user response.

The intelligent way to reach

local consumers.

localiq.co.uk

sthelensstar.co.uk

It’s about knowing local.

Local marketing isno longer about anyone marketing tactic.

localiq.co.uk

We started working with Newsquest for targeted Digital display in January 2018. They have successfully increased our enquires by 30%. Having had a poor experience with another company we were dubious to try digital again but we have been more than delighted with the service provided and would recommend to other businesses to gain more relevant leads!Tony Doran Managing Director The Fireplace Wigan

EXPLORING THE POWER OF LOCAL MEDIA

WHY CHOOSE THE ST HELENS STAR?

The St Helens Star celebrates the best of a proud region; sport, entertainment, leisure, retail, property, motors, jobs and much more. It is the ultimate weekly print and 24/7 online guide to what is happening right here, right now. Concise, relevant and engaging, brought to local readers through online, social media and print – giving advertisers a true multimedia approach to their marketing campaign. Our marketing opportunities encompass the very best of our cutting-edge digital marketing services portfolio, traditional print advertising and consultative approach to ensuring we deliver a truly well-structured marketing campaign for you.

In the ever-changing world of media, the St Helens Star remains the go to local newsbrand in the area that it serves. It is a powerful force for our loyal followers seeking trusted local news content all day long.Whether reading their print copy on the train, checking our social media channels at lunchtime or browsing our up-to-the-minute website in the evening – we’re here for our readers 24/7. It is a title which appeals to a diverse demographic and will continue to attract an audience that has the disposable income to invest in your goods and services; a target audience perfect for your business.

Reach a bigger local audience than ever before.

localiq.co.uk

1973Established:

Proud to serve the local community for more than...

45 yearssthelensstar.co.uk ONLY 50pREAD BY 136,057 EVERYWEEK (PRINT & ONLINE) *Page 2November 8, 2018

St Helens will join the nation on Sunday in commemorating 100 years since the signing of the armistice which signalled the end of fighting in the First World War. Across the borough aseries of poignant tributes have been created, including this striking image of a ‘Silent Tommy’ soldier silhouette at All Saints Church, Rainford. n 1918-2018 anniversary special inside

Picture: Steve Samosa

Lest weforget

ONLINE | MOBILE | SOCIAL MEDIA | PRINT | EVENTS | LEAFLETS

Did you know?

sthelensstar.co.uk

In the North Westwe can reach up to...

82%of residents across core local markets

Facebook followers Twitter followers26.2k+ 16.7k+

Reach a bigger local audience than ever before.

Source: Social media followers as at Nov 2018, Telmar data Sept 2018

localiq.co.uk

sthelensstar.co.uk ONLY 50pREAD BY 136,057 EVERYWEEK (PRINT & ONLINE) *Page 2November 8, 2018

St Helens will join the nation on Sunday in commemorating 100 years since the signing of the armistice which signalled the end of fighting in the First World War. Across the borough aseries of poignant tributes have been created, including this striking image of a ‘Silent Tommy’ soldier silhouette at All Saints Church, Rainford. n 1918-2018 anniversary special inside

Picture: Steve Samosa

Lest weforget

Dentons Green

Stockbridge Village

Huyton with Roby

St Helens Parr

Sutton Leach

Burtonwood

Great Sankey

Callands

Bold

Newton-le-willows

Haydock

EcclestonKnowsley

Prescot

Whiston

Cronton

Rainhill

Knowsley Industrial Park North

GarswoodAshton in Makerfield

RainfordBillinge

• St Helens

• Ashton-in-Makerfield

• Billinge

• Huyton Roby

• Newton-le-Willows

• Prescot

Over 2,000 copies of the St Helens Star

are now sold every week via carefully

selected outlets across the local area.

Key circulation areasand coverage.

localiq.co.uk

sthelensstar.co.uk

89%57%

96%

Own a home computer

Own a tablet

Own a mobile

Digital audience.

1.8m+

Unique Browsers Per Month

231.3k+

Monthly PageImpressions

Our incredible range of digital solutions positions your business in front of those people who are likely to buy.

Tracking a viewer’s previous browsing history, we deliver your message to those individuals who have recently been looking at content related to your products or services. This means you could increase your chances of enquiry by up to six times.

*Source: Adobe Analytics Jan-Jun 2018 (monthly) average unique browsers/page impressions.**Source: TGI/Experian Ltd 2018 - based on % of households

localiq.co.uk

sthelensstar.co.uk

3.2m+

23m+

Unique browsers per month

Page impressions per monthEvery week we put hundreds of local businesses into the hands of thousands of prospective customers.

Our fully integrated marketing campaigns are uniquely developed to meet your marketing requirements.

The St Helens Star utilises all departments of Newsquest Media Group Ltd to map strategies for meeting your objective.

Our agile, ever-evolving digital capabilities engage your desired demographics with targeted online marketing campaigns and content.

It’s our responsibility to ensure that content is king - for both ourselves and our clients.

Source: Adobe Analytics Jan-Jun 2018 (monthly) average unique browsers/page impressions. Print reader audience based on JICREG Oct 2018

547.9k+Print reader audience

Total audience.

localiq.co.uk

Across the North West region we can expose your business to this extensive audience...

sthelensstar.co.uk

Combined printand online audience:

Reachingnew heights

87%Combined audience growth over the last 6 years.

Source: Publisher’s Statement 2012 v 2018 Print & Online Audience

localiq.co.uk

Print & online audience 2012

Print & online audience 2018

0

50,000

100,000

150,000

200,000

250,000

300,000

159,955

299,077

Audience data:

67.7k+

1.8m+

49.7k+

231.3k+

Total daily readership

Monthly page impressions

Free/Paid for copies weekly

Monthly unique browsers

Age profile:

Socio-economic profile:

15-24

25-34

35-44

45-54

55-64

65+

ABC1

C2DE

AB

C1

C2

DE

Source: Monthly Page Impressions/Unique browsers Jan-Jun 2018, Age/Socio profiles - JICREG data as Oct 2018.

localiq.co.uk

Online Print

6%

17% 17%

26%

21%

13%

0%

5%

10%

15%

20%

25%

30%

8%11% 12%

18% 18%

33%

0%

5%

10%

15%

20%

25%

30%

35%

Online Print

59%

41%

25%34%

18%23%

0%

10%

20%

30%

40%

50%

60%

70%

45%

55%

16%

29% 27% 28%

0%

10%

20%

30%

40%

50%

60%

sthelensstar.co.uk

Reach more consumers who are ready to buy. • Drive leads from local searchers on desktop, tablet and mobile

• Expand your reach across all major search engines – not just Google

• Get a low cost per lead and high ROI through conversion optimisation

• Get ROI transparency including cost per lead details

Conversion Based Optimisation: • Optimising based on conversions such as phone calls, emails and tracked

web events

• Increasing ROI by using the Bing and Google Publisher

• Our Automation evaluates campaigns for both Pacing and Conversion Based Optimisation. And will make any necessary changes to bids to accommodate pacing and optimal ROI

• Focusing the budget on converting keywords to maintain competitiveness and reduces non converting keywords

Search Engine Advertising.

localiq.co.uk

Put the world’s leading social media sites to work for your business with a powerful, local advertising program on Facebook and Instagram.

With best-practice ad-creative, detailed audience targeting options, and expert campaign management, your advertising program reaches the right target audience, drives measurable results, and meets your unique business goals.

Social Advertising: Facebook & Instagram

Generate cost-effective brand awareness, engagement, and leads through Facebook & Instagram

Meet your business goals with creative ads, calls to action, and detailed targeting capabilities

Get personal campaign management and optimised results from Facebook “Blueprint”-certified campaign experts

Key Benefits...

localiq.co.uk

A customisable SEO solution ideal for businesses who want to boost local presence and be found for relevant searches. Our consultative, locally-focused approach means we help establish your goals, then optimise your website so you get found in local search results.

Below is a representative list of the SEO activities:

• Directory listings & recommendation gathering

• Publication of all business locations in 50+ U.K. directories (including Google My Business, various news outlets and automotive GPS systems)

• Optimisation and maintenance of all NAP (name, address, tele) details

• Monthly performance reporting

• Keyword research

• Search engine optimised content

Search Engine Optimisation.

Drive more visits to your website from organic search

Build a local presence that improves search engine visibility

See ongoing work and the results we deliver through monthly reporting

Key Benefits...

localiq.co.uk

Get found, get more contacts and turn them into customersA website that attracts web and mobile visitors so they contact you.Conversion and user friendly designsto turn website contact into customers.

Sites.

Offering a range of custom digital solutions for small to medium sized businesses: Elite, Ecommerce and Custom.

Prices from:• Rental: £249 / month

• £1999 up front + £59 monthly hosting fees

• Ecommerce: offering simple and highly-effective Ecommerce functionality as an add on to our “Elite” site offering. Prices from £2,599.

• Bespoke: Multiple site, detailed custom functionality, our Bespoke sites include solutions that are individually built for the site based upon your requests.

Elite: beautiful and functional sites for small businesses, built on a best-in-class web platform.

NB: Costs are subject to VAT charged at standard rate

localiq.co.uk

Lead Management, Marketing Automation and Analytics.Our LOCALiQ marketing software helps businesses track their leads and turn them into customers.

With easy-to-use lead management, marketing automation, and analytics tools, we help you makethe most of every opportunity to grow your business.

Lead inbox keeps you up-to-date with the latest leads and customer prospects contacting your business

Built-in email marketing software allows you to construct complex and sophisticated email marketing campaigns to your customer base.

CRM helps you build customer contacts over time and manage your customer.

Analysing ROI: our technology gives you insights into which marketing channels are working for you, and gives you insights to understand the customer journey.

Key Benefits...

localiq.co.uk

Key platforms.

Opinion Property Recruitment Sport

Business Classified Leisure MotorsEducationCommunity

News Sport

Leisure Homes

Jobs Motors

Online: Print:

localiq.co.uk

sthelensstar.co.uk

sthelensstar.co.uk ONLY 50pREAD BY 136,057 EVERYWEEK (PRINT & ONLINE) *Page 2November 8, 2018

St Helens will join the nation on Sunday in commemorating 100 years since the signing of the armistice which signalled the end of fighting in the First World War. Across the borough aseries of poignant tributes have been created, including this striking image of a ‘Silent Tommy’ soldier silhouette at All Saints Church, Rainford. n 1918-2018 anniversary special inside

Picture: Steve Samosa

Lest weforget

November 1, 2018 11

AWOMAN who lost her auntyto cancer brought colleaguesand friends together to shoot aburlesque themed calendar.Vicki Thompson was amongseven women aged 36 to 50 whodressed up in the outfits at StHelens Theatre Royal.She wanted to do somethingpositive in memory of heraunty Amelia who died fromcancer this year.The line-up included staff

Friends’ fun calendar shoottakes a stand against cancer

Striking apose: Theseven friendson stage atthe TheatreRoyal for thecalendarPic: MikeShawcross

at A Star recruitment onClaughton Street, where Vickiworks. More than 500 copiesare to be sold with the moneygoing to Cancer Research.Vicki, 37, from Haresfinch,said: “I decided I wanted todo something to thank CancerResearch for all their supportbut I wanted it to be somethingfun and celebrating life andwomen.“I got a few girls together and

we had a really fun tongue incheek shoot and we are madeup with the results.“I needed something positiveto focus on and doing the Bur-lesque theme just seemed likea great idea.“We got a great photographerinvolved, Mike Shawcross whodid it at a reduced cost whichwas lovely of him. I hope eve-ryone supports us and buys acopy.”

November 1, 2018 19

VC winner’s heroism tobe honoured by statueA STATUE to mark 100years since a First WorldWar soldier earned the Vic-toria Cross will be unveiledthis Saturday, October 27.This follows a £100,000fundraising effort launchedby the Newton and Earles-town Community Group in2016 to create a memorial toVC recipient Private Nor-man Harvey at Newton-le-Willows’ Mesnes Park.Norman was 19 when hehis actions on October 25,1918 in Ingoyhem, Belgiumearned him the honour.Despite his age, when Nor-man’s battalion was held upand suffering severe casual-ties from machine-gun fire,he ran forward and engagedthe enemy single-handed,killing two, wounding oneand capturing 12 men andtwo guns.He later used a hiddenma-chine-gun to put the enemyto flight. When night fell,he went out alone and gath-ered important informa-

tion. Throughout these ac-tions, Norman was limpingas he had a sprained ankle.The two-metre high stat-ue, capturing the momentjust after the action thatwon him the honour, will beunveiled at Mesnes Park’sremembrance meadow at3.45pm. This event will fol-low a service at 2.45pm atSt Peter’s Church and a

parade to the park from3.35pm.Vice chair of the NECG,Cllr Seve Gomez-Aspronsaid: “I hope the public canturn out and support sucha key event in the FirstWorld War centenary com-memorations. The council,the public and NECG havepulled together to fund thistribute to Norman Harvey’s

Royal Engineers, the Dukeof Lancaster’s Regimentand 103 Regiment. Therewill also be a performanceby Haydock Male VoiceChoir.

n The public are welcometo the church, althoughspace may be limited, andalong the parade routeon Park Road North andthrough Mesnes Park.

brave actions and to the300 soldiers from Newton-le-Willows that paid theultimate price in the FirstWorld War.”Guests will include StHelens North MP ConorMcGinn, councillors, 80members of Norman’s fam-ily, mounted police horses,representatives from theRoyal Irish Regiment, the

By Kelsey Maxwellkelsey.maxwell@nqnw.co.uk

Private Norman Harvey showed incredible courageThe statue of Norman Harvey VC will be unveiled

October 25, 201830

IN BRIEFHunt for ‘Jay’POLICE are hunting awantedmanwho has linksto St Helens.JamieWilliams, 34, alsoknown as ‘Scouse Jay’, iswanted by police inconnection with offencesincluding aggravatedburglary, dangerousdriving, breach of a courtorder, robbery and kidnap.Williams is described aswhite, 6ft 3ins tall, of heavybuild with blue eyes andshort sandy blond hair. Healso has tattoos includingthe Liverpool FC crest andthe Liver bird with theletters LFC.He also has links toBlackpool, Accrington,Blackburn, Liverpool andHull.Williams is known to beviolent and people areurged not to approach him.PCDave Benson, ofLancashire Police’sTactical Operations, said:“Williams knows that he iswanted and so wewouldencourage him tosurrender to the nearestpolice station so we candiscuss thesematters withhim.Anyone with informationcan call 604093.Email TACOPS-Coordinators@lancashire.pnn.police.uk

Front Page80mm x 259mm

Half Page Landscape160mm x 259mm

Full Page320mm x 259mm

Quarter Page160mm x 114mm

Ad-Specification.Print:

localiq.co.uk

32x9

16x416x9

8x9

sthelensstar.co.uk

Desktop SkinStandard Skin Dimensions: 1280 x 970 x 106 Thick Skin Dimensions: 1280 x 970 x 250File Formats: GIFMax File Size: 100KB

MPUDimensions: 300 x 250 Double Height: 300 x 600File Formats: GIF, HTML5 Max File Size: 40KB / 60KB

LeaderboardDimensions: 728 x 90 File Formats: GIF, HTML5 Max File Size: 40KB

BillboardDimensions: 970 x 250 File Formats: GIF, HTML5 Max File Size: 60KB

Online:

(As shown on diagram)

Niche magazine publications.

localiq.co.uk

We publish three upmarket lifestyle magazine brands, each highly targeted and carefully crafted to resonate with affluent readerships.

JULY 2018 COMPLIMENTARY

CHESHIRE

GoldenTOUCHBoutique D’Or - still ontrend afttfter 27 years

SweetsuccessThe Mere’s headpastry chef onwinning Dessertof The Year SNEAKY

PEAK

HOMEGOALS

Arley Hall andthe rooms fit forPeaky Blinders

Luxuryyry Cheshireproperties

for sale

THEMAINEVENTTracy Lavin ondazzling clients

and celebrityguests

ROYAL SEAL OF APPROVALThe Duchess of Sussex makes her first visit toChester with Queen Elizabeth – picture special

Living Living magazines are upmarket regional lifestyle magazines.

They celebrate the most interesting local homes to covet and the finest properties and estates to buy. They review the best places to eat, sleep and play and focus on sumptuous goods from local, luxury retailers.

We maximise response for advertisers by distributing Living through a highly targeted, controlled free distribution network; where outlets are handpicked for their clientele and upmarket brand values.

Monthly: 116 pages15k copies

WITH COMPLIMENTS OF NEWSQUEST

C H E S T E R

Uptown This new luxury magazine showcases stunning generic content which is compiled with the most discerning readers in mind.

This A4 magazine has exceptional production values and is printed on a higher grade paper.

Editorial is based on luxurious goods and venues across the UK.

Distribution is pinpointed via mosaic profiling, to ensure that its delivered through the letterboxes of the top 5% of the wealthiest homes in any given geographical area.

Quarterly: 100 pages2.5k copies

Bi-Monthly: 68 pages10k copies

Prime Prime is a market specific magazine aimed at people aged 60+ who are wealthy retirees.

Using targeted free controlled distribution, Prime has the content and design of a nationally-published title but with localised advertising.

Each edition features travel, celebrity interviews alongside health, lifestyle and culture features.

Prime is published 6 times a year.

Welcome to nw1jobs.com, your local recruitment solution for the North West. Reaching a combined print and digital audience of 600,000* people per month, nw1jobs gives you unique access to both active and passive candidates in your area.

Our strong local publishing network allows us to reach candidates other job boards can’t. With over 100 years experience working with local businesses, we understand your needs and can make your recruitment mission possible.

11 applications on average per

vacancy.*

Over 342,000 visits to nw1jobs.com.**

Reach both active and passive jobseekers through our strong

publishing network.***

Source: *JICREG Online 2018 **Applications (internal metrics) August 2018. ***Omniture August 2018

Recruitment Advertising nw1jobs.comt: 0161 312 1535 e: recruiters@nw1jobs.com

Make your recruitment mission possible...

localiq.co.uk

Print & Online

11 342kAverage

applications Visits

We provide a full service, working with our clients every step of the way.

Sales rates:Rates start from £28 per 1000 but are dependent on size & weight.

Minimum Booking: 5,000 copies

Plan.

Getting your leaflets to your target audience by targeting the people most likely to be interested in your products and services.

Delivery.

We deliver your message to your potential customers in their homes and online. We execute targeted door drop and online campaigns via one of our trusted partners or on our trusted websites.

Print & design.

Bringing your vision to life without the hassle of dealing with more than one company.

Research.

Post campaign analysis that can help you fine tune your next campaign.

92% of people read the door drops delivered to their home.

92%

48% of consumers either visited a shop, sent for information, or bought a product having received a leaflet through their letterbox.

48%

zoominleaflets.co.uk

Contact us: t: 0845 1999 830 e: localsales@zoominleaflets.co.uk

38%38% of leaflets via door drop are kept for at least a few days and 13% are kept for a week or more.

59%59% of consumers said they visited a website to find out more after receiving a door drop.

(Source: DMA)

For further information and how you can be involved with St Helens Star contact us below:

St Helens Star | Suite 6.3, Century House | Hardshaw Street | St Helens | WA10 1RE Registered office: Newsquest Media Group | Loudwater Mill | Station Road | High Wycombe | Buckinghamshire | HP10 9TY Company Number: 01676637

sthelensstar.co.ukDigital Excellence Manager Chris Cook t: 07816 318914 e: chris.cook@localiq.co.uk

Sales ManagerAllen Crawfordt: 01744 762719e: allen.crawford@localiq.co.uk

Sales Manager - ClassifiedLouise Doylet: 01925 596256 e: louise.doyle@localiq.co.uk

Marketing Solutions Account Manager MotorsJohn Fishert: 07767 756049e: john.fisher@localiq.co.uk

Digital Advertising ConsultantTina Hoylet: 01204 537212e: tina.hoyle@localiq.co.uk

Recruitmentnw1jobs.comt: 0161 312 1535e: recruiters@nw1jobs.com

localiq.co.ukGet in touch.

sthelensstar.co.uk ONLY 50pREAD BY 136,057 EVERYWEEK (PRINT & ONLINE) *Page 2November 8, 2018

St Helens will join the nation on Sunday in commemorating 100 years since the signing of the armistice which signalled the end of fighting in the First World War. Across the borough aseries of poignant tributes have been created, including this striking image of a ‘Silent Tommy’ soldier silhouette at All Saints Church, Rainford. n 1918-2018 anniversary special inside

Picture: Steve Samosa

Lest weforget