Digital Transformation Lunch & Learn

#STIMAC@dadovanpeteghem

#STIMAC

@dadovanpeteghem #STIMAC

Dado Van Peteghem Partner Duval Union Consulting

dado.vanpeteghem@duvalunion.com

Katleen Ravijts Portfolio Marketing Benelux IBM

katleen.ravijts@be.ibm.com

@dadovanpeteghem @katravi

Digital Transformation A model to master digital disruption.

@dadovanpeteghem

digitaltransformationbook.com

#STIMAC

@dadovanpeteghem #STIMAC

Mobile

THE SPEED OF CHANGE

Social

DigitalAnalog

Internet

@dadovanpeteghem #STIMAC

@dadovanpeteghem #STIMAC

@dadovanpeteghem #STIMAC

@dadovanpeteghem #STIMAC

Ray Kurzweil: In The 2030s, Nanobots In Our Brains Will Make Us 'Godlike'

@dadovanpeteghem newscientist.com/article/dn28439-the-hot-new-job-in-silicon-valley-is-being-a-robots-assistant/

The hot new job in Silicon Valley is being a robot’s assistant

@dadovanpeteghem

We are living through

One of the biggest shifts in human kind

#STIMAC

@dadovanpeteghem #STIMAC

@dadovanpeteghem #STIMAC

Elon Musk: Cars all go self-driving in 20 years

@dadovanpeteghem #STIMAC

Apple’s Tim Cook says cash will be dead for the next generation of kids

http://qz.com/548071/apples-tim-cook-says-cash-will-be-dead-for-the-next-generation-of-kids/

@dadovanpeteghem

WE ARE IN DIGITAL KINDERGARTEN :-)#STIMAC

@dadovanpeteghem #STIMAC

"All this technology is making us antisocial"

@dadovanpeteghem #STIMAC

Let's not be romantic about the past.

@dadovanpeteghem

Digital is becoming

Business Critical$#STIMAC

NO ONE IS SAFE#STIMAC

;

NO ONE IS SAFE#STIMAC

NO ONE IS SAFE#STIMAC

@dadovanpeteghem #STIMAC

1995+ Music Photography Video Rental …

2010+ Print Media TV Travel HR …

2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance …

2020 All Safe havens will be subject to digital disruption …

WAVES OF DISRUPTION

@dadovanpeteghem #STIMAC

Sensor-based ‘passive’ buying expected to make up 15% of all purchases in 2020

http://venturebeat.com/2015/11/12/sensor-based-passive-buying-expected-to-make-up-15-of-all-purchases-in-2020/

@dadovanpeteghem #STIMAC

@dadovanpeteghem #STIMAC

I'm a child of the disruption myself…

@dadovanpeteghem #STIMAC

How far are you from

your Uber moment?

I skipped 50 slides about

@dadovanpeteghem

Uber, Airbnb, Tesla, …

#STIMAC

@dadovanpeteghem #STIMAC

VENTURE CAPITAL

@dadovanpeteghem

GLOBAL SCALE

Disruptors play a totally different game….

DIGITAL BY DEFAULT

#STIMAC

@dadovanpeteghem

Years from founding to $1B valuation98

86

24

8

6

3

1

PRADA

HARLEY DAVIDSON

NIKE

PAYPAL

EVERNOTE

TWITTER

INSTACART

#STIMAC

@dadovanpeteghem

but watching Messi everydaywon't make you a great player…

You can be inspired…

#STIMAC

@dadovanpeteghem

Hitting the

ball will

#STIMAC

IBM exists for 103 years. They have already transformed

themselves plenty of times.

@dadovanpeteghem #STIMAC

@dadovanpeteghem

FROM ... ... TO

The Business

Digital (at the

sidelines)

Digital in the core

2015 2020

#STIMAC

INFRASTRUCTURE

The 7 layers of Digital Transformation

Know where to start…

@dadovanpeteghem

CUSTOMEREXPERIENCE

LEADERSHIP & CAPABILITIES

PROCESSES

ORGANIZATION

BUSINESS MODEL

CULTURE

#STIMAC

@dadovanpeteghem

1. Forget ideasStart solving problems

CUSTOMEREXPERIENCE

#STIMAC

SO HOW ABOUT

VIRTUAL REALITY?

@dadovanpeteghem

Stop looking at technologyWHAT CAN

WE DO WITH

BEACONS?

SHOULDN’T WE

INVEST IN DRONES?

DON’T WE NEED A MOBILE

APP?

#STIMAC

@dadovanpeteghem

Stop looking for ideas

#STIMAC

@dadovanpeteghem

If your idea failed, it’s because it didn’t solve an important problem for a large enough audience

#STIMAC

@dadovanpeteghem

Start solving problems

#STIMAC

@dadovanpeteghem

Problem Transformation CanvasPROBLEM

EMOTIONS

SOLUTION

FUNCTIONS

PRODUCT OR SERVICE

CHANGE CURRENCY (benefits)

TECHNOLOGY

What problem are we solving and for who?

What are the basic emotions that problem and solution are addressing?

What is the overall solution that would fix this problem?

What are the different functions a customer would expect this

solution to have?

What could eventually be the product or service that we are

selling?

What technology is most suited and relevant to build this?

What are the benefits and are they strong enough to have people change their

preference?

#STIMAC

@dadovanpeteghem

2. Involve everyoneIntrapreneurship

CULTURE

#STIMAC

@dadovanpeteghem

FROM

day-to-day zombification

TO

creating momentum

#STIMAC

@dadovanpeteghem

Everybody can have your “one million dollar”

solution

#STIMAC

@dadovanpeteghem

Imagine that Sony didn’t let Ken Kutaragi

work on its idea…

#STIMAC

@dadovanpeteghem #STIMAC

@dadovanpeteghem

Or that Google didn’t let Paul Buchheit

work on its idea…

#STIMAC

@dadovanpeteghem #STIMAC

@dadovanpeteghem

In 1975, this Kodak employee invented the digital camera. His bosses made him hide it.

#STIMAC

@dadovanpeteghem

3. Disrupt your business modelbefore somebody else does

BUSINESS MODEL

#STIMAC

@dadovanpeteghem

If we don’t create the thing that kills Facebook, someone else will.

“Embracing change” isn’t enough.

It has to be so hardwired into who we are that even talking about it seems redundant.

The internet is not a friendly place.

Things that don’t stay relevant don’t even get the luxury of leaving ruins.

They disappear.

Facebook Little Red BookFacebook Little Red Book

#STIMAC

@dadovanpeteghem

10 HYPER

DISRUPTIVE BUSINESS MODELS

Subscription Model

Freemium Model

Free Model

Market Place

Access over Ownership

Hyper MarketExperience

The Pyramid

On Demand

The Ecosystem

HELLOFRESH DROPBOX

FACEBOOK

ALIBABA

ZIPCAR

ZALANDOTESLA

AMAZON

UBER

APPLE

#STIMAC

@dadovanpeteghem

Subscription model

HelloFresh Pampers?#STIMAC

@dadovanpeteghem

Market Place

Alibaba Local food?#STIMAC

@dadovanpeteghem

On Demand

Uber Laundry?#STIMAC

@dadovanpeteghem #STIMAC

@dadovanpeteghem #STIMAC

@dadovanpeteghem

4. Digital in the coreof your organization

ORGANIZATION

#STIMAC

@dadovanpeteghem

From Digital on the side

#STIMAC

@dadovanpeteghem

To Digital in the core

#STIMAC

@dadovanpeteghem

Mar

keti

ng

& C

om

m

Cu

sto

me

r ca

re

Sal

es

HR IT

Dig

ital

Mar

keti

ng

Digital Transformation

Mar

keti

ng

& C

om

m

Cu

sto

me

r ca

re

Sal

es

HR IT

#STIMAC

@dadovanpeteghem #STIMAC

YOU WILL NEED TO BECOME FRIENDS WITH IT :)

@dadovanpeteghem

Go for garage innovationTRANSFORMATION ACCELERATIONDISRUPTION

#STIMAC

@dadovanpeteghem

Build garages

Participate in garages

Buy garages

#STIMAC

@dadovanpeteghem #STIMAC

- Build stronger connections with tech players from Silicon Valley - Detect trends and identify potential partnerships with start-ups

- Foster digital culture and innovation within AXA Group - Initiate pilots with the most promising start-ups

"A GARAGE MINDSET IN A CORPORATE BODY"

@dadovanpeteghem #STIMAC

http://www.ibm.com/smarterplanet/us/en/ibmwatson/journey/

IBM Garage : Watson“The goal is nothing less than to reinvent the tech industry—and reinvent our own company at the same time.”

@dadovanpeteghem

Build garages

Participate in garages

Buy garages

#STIMAC

@dadovanpeteghem #STIMAC

@dadovanpeteghem #STIMAC

bmwstartupgarage.com

@dadovanpeteghem

http://www.bbcwlabs.com/

@dadovanpeteghem #STIMACsprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand#close-popup

IBM - Start up program: B-Building

@dadovanpeteghem #STIMACsprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand#close-popup

IBM - Start up program: B-Building

sprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand#close-popup

@dadovanpeteghem

Build garages

Participate in garages

Buy garages

#STIMAC

@dadovanpeteghem

Ahold buys Bol.com for 350 million

euro: ‘logical acquisition’

#STIMAC

@dadovanpeteghem

5. Ship it!Seriously, ship it!

PROCESSES

#STIMAC

@dadovanpeteghem

We plan for 2020 while we could

be in trouble by 2017

#STIMAC

@dadovanpeteghem

WHO ARE WE

TODAY?

WHO DO WE WANT

TO BE BY 2020?

90 DAYS SPRINTS

HORIZON VISION

TOMORROW STRATEGY

#STIMAC

@dadovanpeteghem

THE QUICK SHALL

INHERIT THE

EARTH

Fast is better than slow.

While slow is adding unnecessary embellishments, fast is out in the world.And that means fast can learn from experience while slow can only theorize.

Those who ship quickly can improve quickly.

So fast doesn’t just win the race. It gets a head start for the next one.

Facebook Little Red Book

#STIMAC

@dadovanpeteghem

FROM

maximum validated product

TO

minimum viable

productcorporates disruptors

#STIMAC

@dadovanpeteghem

“If you are not embarrassed by the first version of your product, you’ve launched too late.”

Reid Hoffman Co-founder LinkedIn / VC

#STIMAC

@dadovanpeteghem

REALIZE QUICK WINS IN THE FIRST 90 DAYS

#STIMAC

GO PAPERLESS :-)

@dadovanpeteghem

Start Social

Selling!we are using

only 10% of the potential of

social media.

#STIMAC

@dadovanpeteghem

Marketing Automation

#STIMAC

@dadovanpeteghem

6. Leadership & CapabilitiesBring digital IQ in the board

LEADERSHIP & CAPABILITIES

#STIMAC

@dadovanpeteghem

“If you can't understand the new world of digital, fire yourself. Build an executive team that is digital-first. Make sure there is a techie on the board of directors.

If the board has a low digital IQ, the company will have a low digital IQ”

George Colony CEO Forrester Research

#STIMAC

@dadovanpeteghem

Members of Disney’s Board

Jack Dorsey (CEO, Twitter)

Sheryl Sandberg (COO, Facebook) Orin Smith (CEO, Starbucks)

Former members: Steve Jobs (CEO, Apple)

Judy Estrin (former CTO, Cisco)

#STIMAC

@dadovanpeteghem

Smart London Board

#STIMAC

External specialists

@dadovanpeteghem

+ Internal Leader "The Chief Digital Officer"

#STIMAC

@dadovanpeteghem

Atif Rafiq, former Amazon and Yahoo

executive. Now CDO of McDonald’s since 2013.

“Our objective is to be ready to move at the pace consumers are.”

#STIMAC

@dadovanpeteghem

McDonald’s has a Digital Transformation Team with people coming from Facebook, Yahoo, Microsoft, PayPal, AOL and various

other tech companies.

The team is set to grow to 200+

employees within the next year.

#STIMAC

@dadovanpeteghem

Daniel Heaf was CDO of The BBC. He is now SVP

Digital Commerce at Burberry.

- Reporting to CEO and responsible for all BBC

Worldwide's digital activity

- Driven digital revenue from 2.7% to 12.8% of total turnover

- Launched BBCW Labs: BBCW's start-up accelerator

@dadovanpeteghem

INSIDE OBAMA’S STEALTH STARTUP President Obama has quietly recruited top tech talent from the likes of Google and Facebook. Their mission: to reboot how government works.

#STIMAC

@dadovanpeteghem

TODD PARK HAS JUST 18 MONTHS - UNTIL THE OBAMA ADMINISTRATION ENDS -

TO RECRUIT A TECH CORPS OF 500.

“WHAT WE REALIZEDWAS, THIS COULD BE A

RECIPE FORSOMETHING LARGER,”

THE PRESIDENTEXPLAINS. IF THE TECH

TEAM SUCCEEDS, ITCOULD TRANSFORM

AMERICANS’ATTITUDES ABOUT

GOVERNMENT.

#STIMAC

@dadovanpeteghem

ATTRACT DIGITAL TALENT RIGHT NOW

#STIMAC

The biggest challenge is not recruiting GenY

@dadovanpeteghem #STIMAC

We are underestimating the urgency to recruit high end digital

talents, no matter their age.

@dadovanpeteghem

This should be your #1 HR priority for 2016

#STIMAC

@dadovanpeteghem

Start measuring digital expertise in every new job interview you organize.

Whatever the vacancy is about.#STIMAC

@dadovanpeteghem

YOU NEED DATA SCIENTISTS

IBM IS TRAINING 1MIO NEW

DATA SCIENTISTS

@dadovanpeteghem

7. Introduce agile platformsReplace the lagging systems.

INFRASTRUCTURE

#STIMAC

INFRASTRUCTURE

The 7 layers of Digital Transformation

Know where to start…

@dadovanpeteghem

CUSTOMEREXPERIENCE

LEADERSHIP & CAPABILITIES

PROCESSES

ORGANIZATION

BUSINESS MODEL

CULTURE

#STIMAC

@dadovanpeteghem

Start your transformation The time is now.

1. Forget ideas, start solving problems 2. Involve everyone 3. Disrupt your own business model 4. Bring digital in the core of your organisation 5. Ship it: a horizon vision and a tomorrow strategy 6. Install digital leadership 7. Introduce agile platforms

#STIMAC

@dadovanpeteghem

This is the biggest shift since the industrial revolution.

#STIMAC

@dadovanpeteghem

GO ALL-IN#STIMAC

dado.vanpeteghem @duvalunion.com

Duval Union Consulting

founding partner

@dadovanpeteghem #STIMAC