Digital  Monitoring

eamonn.carey@mhpc.com@eamonncarey

@mhpc

Data

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Data  -­‐  there’s  a  lot  of  it.  

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It’s  increasing  every  day

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143,199

We’re  ge@ng  voracious

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That’s  only  going  to  conDnue

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More  smartphones

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And  more  tablets

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Data  -­‐  it  doesn’t  go  away  you  know...

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Data  is  really  affecDng  people

All  this  informaDon  is  out  there.  How  do  we  use  it?  

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Monitoring  tools  -­‐  Twitonomy

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Twitonomy  -­‐  contd

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Twitonomy  -­‐  engagement

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Monitoring  yourself

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TwiQer  and  search  -­‐  Topsy

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Topsy  -­‐  search  tweets,  pics  and  more

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SenDment

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SenDment  140

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SocialMenDon

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Finding  influencers

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Twtrland

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Free  vs  paid

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Paid  tools

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How  they  work  -­‐  search  queries

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How  it  looks

Share  of  voice  by  topics

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Topic  specific

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A  deeper  dive

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SenDment

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SenDment  by  topic

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Where  is  conversaDon  happening?

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What  are  the  keywords?  

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CommuniDes

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So  what  can  you  do  with  this?

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Engage  in  real  Dme

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Data  and  engagement

Why  is  this  important?  

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What  to  ask...

•What  are  people  saying?  •When  are  they  saying  it?  •What  pla[orms  or  sites  are  they  using?  •Are  they  feeling  posiDve  or  negaDve?

•What  should  you  say  to  people?  •When  should  you  say  it?  •Where  should  you  say  it?•How  do  you  communicate?      

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QuesDons

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eamonn.carey@mhpc.com@eamonncarey

@mhpc