Sm monitoring training 7.18
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Social Media Monitoring Training July 17, 2011
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Social Media Monitoring Training
Transcript of Sm monitoring training 7.18
Social Media MonitoringTraining July 17, 2011
Social Media Monitoring
• Provides a snapshot of a company’s reputation online.
• Tracks the progress of a crisis.
• Identifies new areas where we can engage with stakeholders.
• Enables us to research new business.
What do we use tools for?
Online Reputation Audit/NBS research
• See where the brand conversations are happening online
• Analyze competitor conversations
• Identify areas for additional engagement
What do we use tools for?
Crisis
•Export tweets and sort by user followers. This allows us to figure out who to respond to.
•Export blog posts, search for compete statistics and decide who to respond to.
•Use graphs to track the volume of conversation, and where the conversation is taking place
Top monitoring services
• Radian6
• Alterian SM2
• Sysomos• MAP• Heartbeat
Key Differences between tools:
• Some are more robust for research
• Others are more geared toward day-to-day monitoring from a single location
Radian6
Advantages• Near real-time data- excellent crisis
support• Data can be graphed in a number of
ways-useful for client reporting• Loads quickly• Easy to set up advanced searches
Radian6
Disadvantages•Only 1 month historical data•Topic profiles expire after 1 week•Not intuitive
AlterianAdvantages:
• Easy to start using, requires little training
• Features a dashboard
• Robust demographic data
Alterian
Disadvantages:
• Long load times
• Excel exports are missing data
• Only 30k results stored at one time
• Data presented solely in bar graphs
Sysomos- Heartbeat
Advantages
• High accuracy of 83-87% recorded on automated sentiment
• Easy to monitor competitor data
• Offers demographic data
• Easy-to-read dashboard
Disadvantages
• Graphs only available as line graphs- not customizeable
• 2-3 hour lag on data
Sysomos- Heartbeat
Sysomos MAP
MAP is a research tool rather than a day-to-day monitoring tool
Advantages
•Data goes back two years
•No restriction on number of search terms
•Robust demographic data
•Search results in real time
Disadvantages
• Not as useful for day-to-day monitoring for an ongoing account.
• Price
Sysomos MAP
Free Tools:
• Social Search Engines:• IceRocket – www.icerocket.com • Social Mention – www.socialmention.com
• Twitter Applications:• Tweet Deck – www.tweetdeck.com • CoTweet – www.cotweet.com • HootSuite – www.hootsuite.com• TweetReach – www.TweetReach.com• Bitly – www.bitly.com (+)
• Facebook Applications:• Kurrently – www.kurrently.com• Facebook Search
Free Tools Continued:
• Finding influencers: • Twiangulate – www.twangulate.com • Klout – www.Klout.com • Twitter Grader – www.twitter.grader.com • Blog Rank – http://www.invesp.com/blog-rank• Compete.com• Quantcast.com • Technorati
Free Tools Continued:
• Social media collaboration and management tools: • Ping.FM • FriendFeed
• Google Reader: (CRT/tanaka’s Reader):• https://www.google.com/accounts/ServiceLogin?
service=reader&passive=1209600&continue=http://www.google.com/reader/&followup=http://www.google.com/reader/ o Username: [email protected] Password: whatcanbe
Free Tools Continued:
• Basic Google Search Syntax:• http://www.google.com/support/websearch/bin/
static.py?hl=en&page=guide.cs&guide=1221265&answer=136861&rd=1
• Google Blog Search• Phrase search: “”• Search a single website: “keyword”
site:www.domain.como Works to search only government sites, too --
“keyword” site:.gov• Exclude terms: -• Exact term: +• OR
Thank You!
