Digital monitoring training

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Digital Monitoring [email protected] @eamonncarey @mhpc

description

Billions of conversations happen online and on social media every day – on platforms and sites you’ve heard of and on places you don’t even know exist. In this session, we will look at the tools that are out there, what they do, what they can measure and how those results can be used to generate insights on communications and policy development.

Transcript of Digital monitoring training

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Digital  Monitoring

[email protected]@eamonncarey

@mhpc

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Data

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Data  -­‐  there’s  a  lot  of  it.  

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It’s  increasing  every  day

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143,199

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We’re  ge@ng  voracious

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That’s  only  going  to  conDnue

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More  smartphones

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And  more  tablets

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Data  -­‐  it  doesn’t  go  away  you  know...

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Data  is  really  affecDng  people

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All  this  informaDon  is  out  there.  How  do  we  use  it?  

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Monitoring  tools  -­‐  Twitonomy

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Twitonomy  -­‐  contd

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Twitonomy  -­‐  engagement

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Monitoring  yourself

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TwiQer  and  search  -­‐  Topsy

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Topsy  -­‐  search  tweets,  pics  and  more

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SenDment

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SenDment  140

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SocialMenDon

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Finding  influencers

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Twtrland

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Free  vs  paid

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Paid  tools

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How  they  work  -­‐  search  queries

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How  it  looks

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Share  of  voice  by  topics

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Topic  specific

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A  deeper  dive

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SenDment

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SenDment  by  topic

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Where  is  conversaDon  happening?

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What  are  the  keywords?  

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CommuniDes

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So  what  can  you  do  with  this?

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Engage  in  real  Dme

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Data  and  engagement

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Why  is  this  important?  

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What  to  ask...

•What  are  people  saying?  •When  are  they  saying  it?  •What  pla[orms  or  sites  are  they  using?  •Are  they  feeling  posiDve  or  negaDve?

•What  should  you  say  to  people?  •When  should  you  say  it?  •Where  should  you  say  it?•How  do  you  communicate?      

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QuesDons

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