Digital business opportunities

Speak was given at the Business Camp at the Digital Factory May 7, 2013.

Audience: Ryslinge Innovationshøjskole

Always remember the purpose….

Reid Hoffman - Entrepreneur. Product Strategist. Investor. (Co-founder Linkedin)

- Shape your identity or it will shape you.

• Choose your own Identity

• Identity comes from choice; choice comes from identity. On a daily basis, the actions you take, the people you spend time with, and the principles you choose to defend will define your identity. Therefore, you should choose to construct an identity that signals to the world your core values and unique choices.

Digital Identity

World’s strongest Digital Identity

Have we ever heard from Baumgartner ever since....?

Co-creation & user engagement

1993 - Den første digitale generation

1993 - Den første digitale generation

Even more digital….

Digital Strategy

Kilde: http://www.madperspectives.com/images/illustration_framework.png

• Social media is an extension of your business

• Every employee is your brand ambassador, your marketer, and the face of your company.

• PR no longer stands for only public relations; it means people react, people respond, and people reach out.

- Awesome Business – Scott Stratten

Social Business”We use twitter, we are a social business” is like ”we have an oven, we’re a gourmet kitchen” @ValaAfshar – CMO, Enterasys, Siemens Enterprise, Boston.

The perfect storm – Peter Svare

My typical day includes these sociale & digital media

Social Media Strategy

Content strategy

Internet via mobile vs. the stationary computer

Multichannel (= new possibilities)

How to get revenues from a “free” business model

- Create A need- in-app purchase- Abonnement- Storage- etc.

Android

Apple

Windows 8

Native apps

Cross-platform app

Web (based) apps

Mobile website

App type – to be selected according to need & purpose

#MadeWithAtoms

• http://www.research.ibm.com/articles/madewithatoms.shtml

Questions ?

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