2012 Digital Opportunities

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Digital Opportuniti es CLOSEUPAgency.com

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2012 Digital Opportunities for Web and Mobile Marketing, to Increase website visitors and search engines visibility!

Transcript of 2012 Digital Opportunities

Page 1: 2012 Digital Opportunities

DigitalOpportunities

CLOSEUPAgency.com

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Year of the QR CodeSmartphone Shipments overtake PC’s – it’s QR Code Time!

Mobile Optimized Websites become a necessity and Early Mover Opportunity!

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Local Results Take OverLocal Search Engine Results become Predominant no matter the device!!!

SEO becomes SELO – “Search Engine Local Optimizations”, the time is NOW!

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Smartphone/Tablet UXBest User Experience does not mean Apps as Browser Experiences are Preferred

SEO becomes SELO – “Search Engine Local Optimizations”, the time is NOW!

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Mobile Data CollectionIn the moment Data Collection is Facilitated by Mobile as Survey Taking Devices

Less Expensive & Less Intrusive, Permission Based Mobile Marketing takes off!

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Inverted Pyramid SEO

Optimizing for Multiple Landing Pages as Search Engine Results change from focus in Main Index Pages

The Need to Provide Satisfactory User Experiences across Multiple Webite Pages

Your Website

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From Social Networks to CommunitiesSmaller, Targeted Digital Groupings

Greater Targeting with Increased Conversion Rates

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Above the Fold2011 was the year of Google’s Panda updates, now 2012 starts with “Above the Fold”

The Latest Challenge will be to Make the User Experience SEO compliant

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Linking for TrafficLinking to Thematically Relevant Content for both SEO and Increased Traffic

Finding those Links that Monetize your Website through Relevant Traffic

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Need for Social ProofSocial Networks and Websites are Intertwined to Today’s Visitors – Prove your popularity!

Incorporating Social Proof into your Digital Assets for Visitor Comfort and Assurance

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Keywording DemographicsEnhanced PPC as Facebook & YouTube Pay per Click campaigns focus on Audiences

Choosing the correct Demographic Keyword volumes is the next step in Smart PPC

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