2012 Digital Opportunities
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Transcript of 2012 Digital Opportunities
DigitalOpportunities
CLOSEUPAgency.com
Year of the QR CodeSmartphone Shipments overtake PC’s – it’s QR Code Time!
Mobile Optimized Websites become a necessity and Early Mover Opportunity!
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Local Results Take OverLocal Search Engine Results become Predominant no matter the device!!!
SEO becomes SELO – “Search Engine Local Optimizations”, the time is NOW!
2
Smartphone/Tablet UXBest User Experience does not mean Apps as Browser Experiences are Preferred
SEO becomes SELO – “Search Engine Local Optimizations”, the time is NOW!
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Mobile Data CollectionIn the moment Data Collection is Facilitated by Mobile as Survey Taking Devices
Less Expensive & Less Intrusive, Permission Based Mobile Marketing takes off!
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Inverted Pyramid SEO
Optimizing for Multiple Landing Pages as Search Engine Results change from focus in Main Index Pages
The Need to Provide Satisfactory User Experiences across Multiple Webite Pages
Your Website
LandingPage 1
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LandingPage 13Index
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From Social Networks to CommunitiesSmaller, Targeted Digital Groupings
Greater Targeting with Increased Conversion Rates
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Above the Fold2011 was the year of Google’s Panda updates, now 2012 starts with “Above the Fold”
The Latest Challenge will be to Make the User Experience SEO compliant
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Linking for TrafficLinking to Thematically Relevant Content for both SEO and Increased Traffic
Finding those Links that Monetize your Website through Relevant Traffic
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Need for Social ProofSocial Networks and Websites are Intertwined to Today’s Visitors – Prove your popularity!
Incorporating Social Proof into your Digital Assets for Visitor Comfort and Assurance
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Keywording DemographicsEnhanced PPC as Facebook & YouTube Pay per Click campaigns focus on Audiences
Choosing the correct Demographic Keyword volumes is the next step in Smart PPC
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