New product Developments & New Business opportunities for HP indigo Digital Label Converters
Digital Business Opportunities
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Digital business opportunities
Speak was given at the Business Camp at the Digital Factory May 7, 2013.
Audience: Ryslinge Innovationshøjskole
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Always remember the purpose….
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Reid Hoffman - Entrepreneur. Product Strategist. Investor. (Co-founder Linkedin)
- Shape your identity or it will shape you.
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• Choose your own Identity
• Identity comes from choice; choice comes from identity. On a daily basis, the actions you take, the people you spend time with, and the principles you choose to defend will define your identity. Therefore, you should choose to construct an identity that signals to the world your core values and unique choices.
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Digital Identity
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World’s strongest Digital Identity
Have we ever heard from Baumgartner ever since....?
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Co-creation & user engagement
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1993 - Den første digitale generation
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1993 - Den første digitale generation
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Even more digital….
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Digital Strategy
Kilde: http://www.madperspectives.com/images/illustration_framework.png
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• Social media is an extension of your business
• Every employee is your brand ambassador, your marketer, and the face of your company.
• PR no longer stands for only public relations; it means people react, people respond, and people reach out.
- Awesome Business – Scott Stratten
Social Business”We use twitter, we are a social business” is like ”we have an oven, we’re a gourmet kitchen” @ValaAfshar – CMO, Enterasys, Siemens Enterprise, Boston.
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The perfect storm – Peter Svare
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My typical day includes these sociale & digital media
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Social Media Strategy
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Content strategy
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Internet via mobile vs. the stationary computer
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Multichannel (= new possibilities)
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How to get revenues from a “free” business model
- Create A need- in-app purchase- Abonnement- Storage- etc.
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Android
Apple
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Windows 8
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Native apps
Cross-platform app
Web (based) apps
Mobile website
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App type – to be selected according to need & purpose
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#MadeWithAtoms
• http://www.research.ibm.com/articles/madewithatoms.shtml
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