Post on 24-May-2015
Studentnettverkstreff 2010:
AMNESTY 2.0 AND DIGITAL ACTIVISM
Kristin Rødland BuickWeb editor kbuick@amnesty.no
Illustrasjon: Matt Hamm
Human rights action in cyber space
Amnesty anno 2009
It would have been nice to know why
the need me. They’re a bit distant.
They are so incredibly eloquent
and intellectual. Everything about them is serious.
They argue with reason, not so much emotions. Only hard
hitting facts.
I will read their reports and
articles. Once - when I’ve got time.
New communication strategi
INCREASED VISABILITY We will be the organisation in Norway with which most people associate action
for human rights.
INCREASED ACTIVISM We will be the organisation in Norway which is the best at mobilising for
activism.
INCREASED DIALOGUE AND INTERACTION We will be the organisation in Norway which is best at using new media.
From monologue to dialogue
www.amnesty.no
blogg.amnesty.no
Amnesty 2.0 per March 2010Twitter: 3 492 followers YouTube: 43 subscribers
Facebook: 14 214 fansFlickr
What we want you to do?
Step 1: Sharing
Share (like and digg) Amnestys articles, blog posts, Facebook posts, youtube films and retweet @Amnesty_Norge in your networks
Share your thoughts, interests, activities, blog posts with Amnesty – on all platforms
Foto: Micah Taylor
What we want you to do?
Step 2: Commentingwww.amnesty.no: Commen on articles and actions, tell us how you’ve taken action
blogg.amnesty.no: Comment on posts. Introduse yourself! (tip: gravatar.com)
Facebook, Twitter, Flickr, YouTube comment, comment,
Foto: Desire Delgado
What we want you to do?Step 3: Making link love
Link to blogg.amnesty.no and amnesty.no from your blogs, sites, platforms
Let us know who you are and we’ll link up with you too!
Foto: onesevenone
Step 4: ProduceDocument all activities you do and send us pictures, films, texts Choose human rights and Amnesty themes for your blog postsCreate an Amnesty or activist blog for your group or network
(word press, blogger, blogspot, ipublish) Foto:LadyMadonna
Blog it your way
Hjelpe Amnesty samle inn 15 000 underskrifter mot at oljeindustrien, med Shell i spissen, er ansvarlige for omfattende
menneskerettighetsbrudd i Nigeria. Håper dere vil gjøre det.
Det er slike firmaer som shell som bare vil tjene penger, på tross av skadene de
påfører jorden! Ikke godta det (…) Dere kan også underskrive her.
Step 5: Become a digital agentParticipate in blog campaigns instigated by AmnestyWrite about Amnesty stories, reports, actions, campaignsHelp us to moderate negative comments by counter commentingSurvey and report from your media sphere online
Send us your email, URL to blogs, sites, social media profiles and special field of interests online and URLs
Illustrasjon: star5112
LOGO – a common profil
AI NORGE / REGIONAL OFFICES PRIVAT PERSON / ANSATT ACTIVIST LOGO OR BANNER
Campaign Spring 2010: Safety and Human Rights
Participate and share main campaign film Sign and share actions on amnesty.no Document and share with Amnesty all street activities and travel stands Send MMS-pictures to 924 19 276 Participate in Photography competition: Disappearances on Flickr Step 1-5 on the digital activist ladder!
We’ve given Shell Hell