Post on 06-Mar-2016
description
Different Ways to Utilize Twitter Analysis in an Effective
Manner
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Twitter has become an important tool for promoting businesses online. In this
article; we have mentioned different ways to utilize Twitter analysis on this
social networking site.
Social Media Marketing (SMM) has given much needed push to the
organizations; which helps them to promote their brand effectively. Facebook
and Twitter are two pillars of social media marketing. We have already
discussed different ways to promote your brand effectively through these social
media vehicles. In this article; we focus our attention on utilizing Twitter
analysis for driving positive results for the organizations. We are aware of the
fact that; Twitter is very helpful in:
Knowing different people
Establishing contacts with linked-minded individuals
Using followers
Twitter is far more focused and business-oriented than
Facebook; because it provides business and social
information of the member in an easy-to-follow format.
The discussion and the conversation on this social
networking site happens real time hence; it delivers
instant gratification to the organizations. But if there
are lots of followers from different zones, then it
becomes very difficult to track the most effective time
and way of conversation. Here; analysis plays a very important role in
understanding the needs of your audience; and track their activities in a way
which ultimately helps your brand. So, the million dollar question is how to use
Twitter analysis in an effective manner. This article will help you utilize this
feature effectively. Let us now look at different ways to utilize Twitter analysis
for positive brand building exercise:
Add a plus to bit.ly links: If you are utilizing a Twitter tool like TweetDeck
that uses bit.ly links then you can add “+” at the end of the link. You can do
this by going through the timeline and pulling out bit.ly links. Then paste the
link that you get on your browser and add “+” on the end. This will enable you
to see the conversation history, clicks and other analysis about the link. It also
helps you to measure the effectiveness of your tweet and also helps in analyzing
the competitor’s tweets. You can see how other members are faring by clicking
on “+” symbol.
Compare old tweets with new ones: Once you have pulled out the old tweets,
compare them with the new ones. This will help
you understand how you faired in the old tweets
and how much you have improved in generating
curiosity amongst other members. You can always
try to change the content and compare old tweets
with the recent one. But please note, that you only
have 140 characters to display hence; be very
concise. You can always get insights about: number
of clicks on the older tweet versus the recent one,
the time duration when majority of the people clicked on a particular tweet, and
categorizing the people who click on everything and those who do not. These
insights will take you a long way in understanding the perspective of your
audience and make you a better Twitter user.
Use Twitter scheduling service: Comparing your old tweets with the new ones
will enable you to respond effectively to the followers. But if the followers are
in a different time zone; it becomes very difficult to respond to them. Hence; it
is important to use any Twitter scheduling service to learn about the effectively
posting tweets throughout different parts of the day. This will help you in
learning more about the followers, who respond more frequently in a particular
country. For ex; if you learn that the biggest response of your tweets comes
from New Zealand you can schedule your tweets accordingly to get maximum
results out of the online interaction.
Once you utilize these three things in an aggregate manner; the tweets will get
more response, and will help you in building positive brand
reputation online. Do you think there are any other analytic tools
which can be used to effectively utilize Twitter? If your answer is
yes; post your comments and feedback now to a social media
expert.
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