Different Ways to Utilize Twitter Analysis in an Effective

Manner

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Twitter has become an important tool for promoting businesses online. In this

article; we have mentioned different ways to utilize Twitter analysis on this

social networking site.

Social Media Marketing (SMM) has given much needed push to the

organizations; which helps them to promote their brand effectively. Facebook

and Twitter are two pillars of social media marketing. We have already

discussed different ways to promote your brand effectively through these social

media vehicles. In this article; we focus our attention on utilizing Twitter

analysis for driving positive results for the organizations. We are aware of the

fact that; Twitter is very helpful in:

Knowing different people

Establishing contacts with linked-minded individuals

Using followers

Twitter is far more focused and business-oriented than

Facebook; because it provides business and social

information of the member in an easy-to-follow format.

The discussion and the conversation on this social

networking site happens real time hence; it delivers

instant gratification to the organizations. But if there

are lots of followers from different zones, then it

becomes very difficult to track the most effective time

and way of conversation. Here; analysis plays a very important role in

understanding the needs of your audience; and track their activities in a way

which ultimately helps your brand. So, the million dollar question is how to use

Twitter analysis in an effective manner. This article will help you utilize this

feature effectively. Let us now look at different ways to utilize Twitter analysis

for positive brand building exercise:

Add a plus to bit.ly links: If you are utilizing a Twitter tool like TweetDeck

that uses bit.ly links then you can add “+” at the end of the link. You can do

this by going through the timeline and pulling out bit.ly links. Then paste the

link that you get on your browser and add “+” on the end. This will enable you

to see the conversation history, clicks and other analysis about the link. It also

helps you to measure the effectiveness of your tweet and also helps in analyzing

the competitor’s tweets. You can see how other members are faring by clicking

on “+” symbol.

Compare old tweets with new ones: Once you have pulled out the old tweets,

compare them with the new ones. This will help

you understand how you faired in the old tweets

and how much you have improved in generating

curiosity amongst other members. You can always

try to change the content and compare old tweets

with the recent one. But please note, that you only

have 140 characters to display hence; be very

concise. You can always get insights about: number

of clicks on the older tweet versus the recent one,

the time duration when majority of the people clicked on a particular tweet, and

categorizing the people who click on everything and those who do not. These

insights will take you a long way in understanding the perspective of your

audience and make you a better Twitter user.

Use Twitter scheduling service: Comparing your old tweets with the new ones

will enable you to respond effectively to the followers. But if the followers are

in a different time zone; it becomes very difficult to respond to them. Hence; it

is important to use any Twitter scheduling service to learn about the effectively

posting tweets throughout different parts of the day. This will help you in

learning more about the followers, who respond more frequently in a particular

country. For ex; if you learn that the biggest response of your tweets comes

from New Zealand you can schedule your tweets accordingly to get maximum

results out of the online interaction.

Once you utilize these three things in an aggregate manner; the tweets will get

more response, and will help you in building positive brand

reputation online. Do you think there are any other analytic tools

which can be used to effectively utilize Twitter? If your answer is

yes; post your comments and feedback now to a social media

expert.

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