Diamond biscuit

Post on 12-Nov-2014

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A new Biscuit Product Launch

Transcript of Diamond biscuit

LOVEL

YTasty

& H

ealth

y

LOVEL

Y

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Hello..!

PLANNING FOR A NEW PRODUCT LAUNCH PAGE 2

Tasty &

Hea

lthy

LOVELY

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Lovely Co. has been established with an intension to earn profit like all business organizations, but our aim is to provide healthy products to the society.With a view of this, our company is launching a biscuit product which is different from all other biscuits.

Our LOVELY Co. is a Partnership Company and our capital is brought in by our partners only.

Office Network

Home Office :Bangalore

Branch Office :New Delhi

Branch Office:Mumbai

Branch Office :Chennai

Branch Office :Kolkata

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• Lovely company at present is entering into the market and we are here to give the brief of our new biscuit product that is going to be launched in the market.

www.company.com

LOVELY

Tast

y &

Healthy

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Features :

• 1. Soft & Digestive• 2. Unique design & shape.• 3. Product is 100% Sugar free.• 4. Made of Multigrain's like wheat, soya, channa,

oat, maize & psyllium husk.• 5. Tasty and Healthy.• 6. Health Supplement.• 7. For people of all ages.• 8. Value for money.• 9. New Flavours.• 10. Variety of flavours in a single pack.

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Biscuit Ingredients

•Flour

•Sugar

•Butter/oil

•Raising Agent

•Flavourings/Decoration

Process

MajorIngredients

Scales

Mixer

Extruder Baking Packaging

• Mc-Vitie’s biscuits contains more healthy products.• Vitamin E• Vegetable Oil• Invert syrup• Milk solids• Salt• Glucose• Vanilla flavour• Sugar free

Mc-vitie’s

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Nutrition FactsAmount per ServingCalories 316 Calories from Fat 88.2

% Daily Value *Total Fat 9.8g 15%Saturated Fat 4.48g 22%Cholesterol 0mg 0%Sodium 189mg 7%Total Carbohydrate 52.64g 17%Dietary Fiber 1.68g 6%Energy 55%Sugars 18.2gProtein 4.62g 9%

Est. Percent of Calories from:Fat 27.8%Carbs 66.4%Protein 5.8%Vitamin D 25 %

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BOOMER FLAVOURNext Page

Boomer New• It is very special flavour in the lovely diamond biscuit

pack.• The biscuit tastes like a boomer.• No side effects like a boomer.• Unique and One of its kind.

Kcrunchy Pure

Chocolate Flavour(Kcrunchy Pure)

Kcrunchy Pure

• It is very chocolaty.• Its made of pure dark

chocolate.• Dark chocolate is very healthy.

Nutrition Facts

Calories 280.0

Total Fat 15.0 gEnergy Kcl 483.2

Cholesterol 50.0 mg

Sodium 150.0 mg

 Potassium 0.0 mgTotal Carbohydrate 32.0 g

Dietary Fiber 1.0 g

 Protein 5.0 g

Sugars 0.0g

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Elaichi BiscuitsNutritional Information

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Carbohydrate 74.3g

Protein 86.7g

Fat 15.5g

Saturated Fatty Acids 7.5g

Monounsaturated Fatty Acids

5.5g

Poly Unsaturated Fatty Acids

1.5g

Trans Fat 0g

Cholesterol 0mg

Energy 463 KCal

AND OUR OTHER FLAVORS ARE

Strawberry Flavor

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Coconut Flavor

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Milk Flavour

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Orange Flavour

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MANGO FLAVOUR

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ALL THESE FLAVOURS ARE AVAILABLE IN ONE PACK CALLED DIAMOND

PACK.

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THE ALL FLAVOURS ARE NOT ONLY MENT TO CHILDREN BUT OUR BISCUITS ARE FOR PERSONS OF ALL AGES.

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PRICING

Materials andSuppliesProductionWages

Fuel andElectricity

86%

11% 3%

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The Market Price of our biscuit packs

Individual Pack : 10/- Rupees.

Rainbow Pack : 15/- Rupees.

(2 no. of each flavour)

Rainbow Family Pack : 50/- Rupees.

(800gms)

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Place

Our lovely Products are available in the

Following malls, Bazaar & small shops near your home.

And even we have separate out let Lovely Bazaar

In all over the cities we have 15 outlets.

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And near by your home/ nearest out lets.

Promotion

• The advertisement or invitation for the Biscuits is given through the following medias.

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NEWS PAPER

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Television & Internet

And other Mediums / Channels

Can order through mobiles if you order more than 4 flavors within 2 kms near to the mall free home delivery.Mobile Next Page

Magazines

SWOT

Strengths Our product is Healthy.

Sugar Free.

Made of Multigrain's like wheat, soya, channa, oat, maize & psyllium husk.

Health Supplement.

Variety of flavours in a single pack.

For people of all ages.

Affordable

One of its kind.

New flavours brought in.

Making Consumers loose weight by lowering their fat intake

Weaknesses• New to the Market.• Matching consumer’s expectations in the market.

Opportunities• We are in a constant move towards research and development of finding new flavours.•Establishing Diamond Biscuit as one of the leading fat free snacks on the market.•Introduce the Fat Free Product in September of 2011.•Gaining new customers who are trying to lose weight by lowering their fat intake and to get the health.•We are planning to launch other snack products under

Lovely Co.

Sweets

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Threats

• Constant competition from leading Companies.• New innovations from competitors.• Cost.• Demand in the market.

SO, THIS IS ALL ABOUT OUR PRODUCT,WE HOPE THAT OUR PRODUCT WILL REACH THE CONSUMERS WELL AND GAIN POPULARITY.

By - Lovely star team Madhu Sudhan.S Keshava.L Umesh.V Mani Maran.RThanks to

All of youPresent here

Special thanks to Subba Rao Sir.

For giving us this Opportunity.

The End

By Mani’s +91 9742048143