Post on 06-May-2015
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DIALOGUE Paul Stork
PAUL @FABRIQUE industrial design engineer partner at Fabrique multidisciplinary design agency brands, design & interaction the Netherlands 25 museum projects in the past 10 years Rijksmuseum.nl is the latest
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JUST BACK FROM MW2013
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CASES
RIJKSMUSEUM
SHORT VIDEO
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FOCUS ON IMAGERY
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SUPER SIMPLE
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PARTICIPATION
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TABLET FIRST
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AND RESPONSIVE
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EXTREME RESULTS Average visiting time 9 min (iPad 14 min) Average pages per visit 8 (iPad 10) 1,8 million unique visitors in less than 6 month Lots of media attention More than 65.000 studios created 170.000 images downloaded Extreme stability (peak of 85.000 visits/day) Prize winning (golden Spin award, Best of the Web at Museums and the Web 2013) ARCHEON 2013-4-23 12
MADURODAM
LIVING THE SMALL SCALE
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IMPORTANT STUFF UP FRONT
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THEMES
STATISTICS, SECRETS AND LIES If your website is not tablet friendly you will measure low tablet usage Is 3 min visit duration good enough? IOS is used enormously but sold less Tablet statistics during tv time (we measured more tablet than desktop users during tv program) So go tablet first, go ipad (for now) Be responsive and adapt
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SCRUM
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GET AGILE, BUY THE BOOK
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REACH OUT AND TOUCH
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COMMUNICATING IS LISTENING
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SO REACH OUT AND TOUCH @PaulvanFabrique Paul@fabrique.nl www.fabrique.nl Book "get agile" by Pieter Jongerius ea is sold at Amazon
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