Post on 14-Apr-2017
DESIGNING FOR THE PRESENT FUTURE
WITH SOCRATIC EXPERIENCE DESIGN
VERSION 01 // 08.11.2016
FRITZ DESIR // @FRITZISM
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Always the beautiful answer who asks a more beautiful question.– E.E. Cummings
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
ME
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
EXPERIENCE ARCHITECT
@FRITZISMFRITZ DESIR
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
EXPERIENCE ARCHITECTINFORMATION ARCHITECT
INTERACTION DESIGNER
EXPERIENCE STRATEGIST
@FRITZISMFRITZ DESIR
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
@FRITZISM Experience Design/Strategy Lead
PLACES I’VE WORKED…
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
@FRITZISM Experience Design/Strategy Lead
BRANDS I’VE WORKED ON…
INTERACTION DESIGN ASSOCIATIONwww.ixda.org
@FRITZISM Local Leader NYC Chapter
@FRITZISM Partner, Experience Design Lead
www.matewith.us @wearemate
MATE provides validation, education and measurement services�to help�companies�solve experience design problems and find�opportunities�created as they transition to the digital age.��
IDENTIFICATION
DESIGN
EXECUTION
Audit Brand def in i t ion Industry Analysis Tech capabi l i t ies Ident i fy ing pain points
Sketching, making to explore possibi l i t ies
Col laborat ing to create (wireframing, prototype development)
Val idat ing for feasibi l i ty
VALIDATION
Managing development Backlog planning Providing QA suppor t PROTOTYPING
T H E D I G I TA L P R O D U C T L I F E C Y C L E
PRODUCT DEFINITION
IDEATION
Problem? Oppor tunity? We establ ish success cr i ter ia KPI def in i t ion
Explor ing what can be based on what ’s needed
Group concept ing methods
Ear ly val idat ion to conf i rm
IDENTIFICATION
IDEATION
DESIGN
EXECUTION
Audit Brand def in i t ion Industry Analysis Tech capabi l i t ies Ident i fy ing pain points
Problem? Oppor tunity? We establ ish success cr i ter ia KPI def in i t ion
Explor ing what can be based on what ’s needed
Group concept ing methods
Ear ly val idat ion to conf i rm
Sketching, making to explore possibi l i t ies
Col laborat ing to create (wireframing, prototype development)
Val idat ing for feasibi l i ty
VALIDATION
Managing development Backlog planning Providing QA suppor t PROTOTYPING
ACTIVATION MATE works with your development team here to guide the design to real izat ion
VALIDATION We work cont inual ly dur ing this phase to ensure what you’re making has value
AUDITING to frame or reframe to def ine the real problems and f ind oppor tunit ies
PRODUCT DEFINITION
T H E D I G I TA L P R O D U C T L I F E C Y C L E // W H E R E M AT E A D D S VA L U E
EDUCATION Bespoke workshops to help teams stay current on emerging best pract ices and trends
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
SO… WHAT’S THIS TALK ABOUT?
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THIS IS TALK IS “META-COGNITIVE”
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
METACOGNITION = THINKING & MANAGING HOW WE THINK
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THIS TALK IS IN BETA(THIS BEING VERSION 01 , FEEDBACK WELCOMED)
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
HOW TO ENGAGE THIS TALK?
THIS TALK IS ABOUT QUESTIONS
IT IS SOCRATIC-AL
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHAT IF EVERYTHING YOU THOUGHT WE
“KNEW” ABOUT DESIGN WAS WRONG?
21– Source: Dan Saffer (@ohdannyboy)
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
HOW’D I GET HERE?
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
AFTER SOME 15 YEARS+ OF PRACTICING DESIGN AND BECOMING AN ADMITTED PROCESS NERD…
(photo from my notebook)
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
AND BEING A LARGE FAN OF THE EXISTING “UX” CANON…
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
I REALIZED… OUR DESIGN SOLUTIONS WERE (AND ARE) BEING CREATED ON REPEAT
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
I WONDERED WHY?… AND STARTED TO LOOK AND FOUND OTHER RESOURCES…
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D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
I ALSO FOUND..
“Ask yourself an interesting enough question and your attempt to find a tailor-made solution to that question will push you to a place where, pretty soon, you’ll find
yourself all by your lonesome—-which I think is a more interesting place to be.”– Chuck Close
AI involves, in a central way, the art and practice of asking questions that strengthen a system’s capacity to apprehend, anticipate, and heighten positive potential.
– David Cooperrider
THIS IS OF COURSE NOT NEW
USING INQUIRY TO DRIVE THINKING HAS
EXISTED FOR SOME 2000+ YEARS
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
BUT WAIT, ISN’T QUESTIONING BASICALLY PHILOSOPHY?
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
Question - Action = Philosophy Question + Action = Innovation
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHAT ARE THE COMMON (DESIGN) QUESTIONS
WE ASK OURSELVES WITHOUT KNOWING?
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHAT ARE OUR COMMON (DESIGN) ANSWERS?
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
ABOUT THE WORDS
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY SOCRATIC EXPERIENCE DESIGN?
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY SOCRATIC EXPERIENCE DESIGN?THE USE OF QUESTIONS TO DEVELOP A LATENT IDEA, AS IN
THE MIND OF A PUPIL, OR TO ELICIT ADMISSIONS, AS FROM AN OPPONENT, TENDING TO ESTABLISH A PROPOSITION
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY SOCRATIC EXPERIENCE DESIGN?
FRICTION DELIGHT
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY SOCRATIC EXPERIENCE DESIGN?
MANAGE FRICTION
MAXIMIZE DELIGHT
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
#TALKGOALS
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
INDISPENSABILITY
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
MAKE YOU INDISPENSABLE
ASK MORE QUESTIONS HELP YOU CHANGE THE WORLD
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
(in diagram form)
digital experiences crafted with meaning derived from people, environment, technology, landscape
&=happy users stronger brands
informed by
+ +
INDISPENSABILITY
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
MAKE YOU INDISPENSABLE
HELP YOU ASK BETTER QUESTIONS
HELP YOU CHANGE THE WORLD
I KNOW YOU WON’T BELIEVE ME BUT THE HIGHEST FORM OF
EXCELLENCE IS TO QUESTION ONESELF AND OTHERS
— SOCRATES
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
MAKE YOU INDISPENSABLE
HELP YOU ASK BETTER QUESTIONS
HELP YOU CHANGE THE WORLD
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
Remember: at the end of the day, your job isn’t to get the requirements right — your job is to change the world.
— Jeff Patton
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
MAKE YOU INDISPENSABLE
HELP YOU DESIGN BETTER QUESTIONS
HELP YOU CHANGE THE WORLD
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
MAKE YOU INDISPENSABLE
HELP YOU DESIGN BETTER QUESTIONS
HELP YOU CHANGE THE WORLD
(+ Elevate your place at the table)
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY, QUESTIONS?
BECAUSE QUESTIONS ARE BECOMING MORE IMPORTANT THAN WHAT WE “KNOW”
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
COULD IT BE POSSIBLE, KNOWING WHAT TO
ASK IS MORE IMPORTANT THAN “KNOWING”?
THINGS WE THOUGHT WE “KNEW”
HOME TEMPERATURE IS CONTROLLED @HOME
FOUNDED IN 2008, SOLD FOR $3.2 BILLION DOLLARS
CREDIT CARDS PAYMENT ONLY BE ACCEPTED BY STORE MERCHANTS
FOUNDED IN 2008, VALUED AT $6 BILLION DOLLARS
PEOPLE WOULD NEVER OPEN SPACE IN THEIR HOMES FOR MONEY
FOUNDED IN 2007, NOW VALUED AT $30 BILLION DOLLARS
TAXIS NEED TO BE HAILED OR CALLED
FOUNDED IN 2009, VALUED AT $66 BILLION DOLLARS
OUR ONLY ROLE AS CONSUMERS IS CONSUMPTION
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$1,321,759,519 TOTAL DOLLARS PLEDGED TO KICKSTARTER PROJECTS
WEBSITES CAN’T DESIGN THEMSELVES
HTTP://THEGRID.IO/
…AND MY PERSONAL FAVORITE
PEOPLE HATE SCROLLING
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FOUNDED IN 2009, VALUED AT $11 BILLION DOLLARS
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE PRESENT / WHERE ARE WE + WHAT MATTERS?
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US SMARTPHONE PENETRATION REACHED 74%, UP FROM 58% THE PREVIOUS YEAR
THERE HAVE BEEN OVER 500 MILLION IPHONES SOLD WORLDWIDE;9/19/14 IPHONE 6 LAUNCHES WITH OVER 10 MILLION SOLD IN THE FIRST WEEKEND
MESSAGING APPS WERE USED BY OVER 1 .4 BILLION PEOPLE
WORLDWIDE IN 2015 AND THAT NUMBER IS EXPECTED TO
HIT 2 BILLION BY 2018
59% OF THE 33MLN WEARABLES SHIPPED IN 2015
THE TELEPHONE TOOK 75 YEARS
FACEBOOK TOOK 3 .5 YEARS
FLAPPY BIRD TOOK 35 DAYS
POKÉMON GO HAD 7.5M DOWNLOADS IN 5 DAYS
THE 1ST MILLION USERS
THE PRESENT FUTURE WE ARE DESIGNING FOR…
$150 BILLION FORECAST IN AR/VR REVENUE BY 2020
1 13 MILLION PEOPLE IN US CURRENTLY OWN A SMART TV*
*eMarketer, 2014
THE DEATH OF MOORE’S LAW BY 2021
Chip giants Intel and Samsung claim by 2021 transistors will get to a point where they can shrink no further
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ANTICIPATORY DESIGN IS BECOMING THE NORM
MACHINE INTELLIGENCE IS ALREADY HERE
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D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WELL… SORT OF.
111
THE GLOBAL CHATBOTS MARKET WAS VALUED AT US$ 88.3 MN IN 2015
WHAT CAN DESIGN WITH PRESENT FUTURE IN MIND LOOK L IKE?
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HTTPS://CUE.ME/
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE DEATH OF CURIOSITY
LOUIS CK - "WHY"https://www.youtube.com/watch?v=BJlV49RDlLE
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
SO, WHAT OF EDUCATION?
THE PROBLEM… OUR CURRENT SCHOOL MODEL IS OVER 100 YEARS OLD
THE PROBLEM… AND IN IT WE’VE BEEN TAUGHT TO APPLY VS. INQUIRE
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The important thing is not to stop questioning. Curiosity has its own reason for existing. Never lose an holy curiosity.
– Albert Einstein
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
DEVEL0PING INQUIRY
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
HOW DO WE DESIGN FOR A COMPLEX WORLD
IN PERPETUAL CHANGE?
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
3 CAPABIL IT IES TO DEVELOP
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
IQ + EQ + CQ
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
IQ + EQ + CQ
intellectual quotient and refers to mental ability
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
IQ + EQ + CQ
stands for emotional quotient and concerns our ability to perceive, control, and express emotions
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
IQ + EQ + CQ
Curiosity quotient concerns having a hungry mind. People with higher CQ are more inquisitive and open to new experiences.
OUR OPPORTUNITY AS DESIGNERS
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
SHIFTING OUR ROLE
SO WHAT CAN YOU USE ON MONDAY MORNING?
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
HOW TO?
NEW TIMES —-> NEW SKILLS
CONSTANTS
VARIABLES
CONSTANTS
VARIABLES
formats constraints technologies culture shifts
CONSTANTS
VARIABLES
formats constraints technologies culture shifts
what is? + why? what if ?
what works? what’s next?
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
PROCESS
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
PROCESS
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
PROCESSFRAMEWORKS
A FRAMEWORK FOR INQUIRY
FRAMING PEOPLE INDUSTRY
IDEATION OUTCOMES ROADMAP
FRAMING
What is the real problem? What is this project’s purpose? Who is the customer? What does success look like? What habitual thinking am I bringing to this problem?
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION
The way we very often view work
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION(CAUSE-----
The way we very often view work
what's the real problem/opportunity?
PEOPLE
Who are we designing for? What are the joy points & pain points? What is their core motivation? What is shifting in culture? What do we need to know that we don’t?
PEOPLE
Who are we designing for? What are the joy points & pain points? What is their core motivation? What is shifting in culture? What do we need to know that we don’t? How to add value to my team, if I’m the only one questioning?
EXTRA CREDIT —>
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY SOCRATIC EXPERIENCE DESIGN?
MANAGE FRICTION
MAXIMIZE DELIGHT
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OF THE WORLD’S POPULATION LIVE IN CITIES TODAY; 75% WILL BY 2050
50%
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WHAT WILL THEY NEED THAT THEY DON’T SEE?
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HOW DO WE DESIGN MEANINGFUL VALUE?
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
“None of us is as smart as all of us.”– Ken Blanchard
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
PLANNING / STRATEGY
CREATIVE (ART + COPY)
SEARCH & SOCIALTECHNOLOGYEXPERIENCE DESIGN
SILOS ON BUSINESS SIDE… …AND MORE SILOS ON THE DESIGN SIDE
MEASUREMENT & ANALYTICS
OPERATIONS MARKETING
SALES FINANCIAL
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
EXPERIENCE DESIGN
MEASUREMENT & ANALYTICS
TECHNOLOGY
MOVING TO AN X-SHAPED TEAM
PEOPLE (CONSUMES CONTENT, CO-CREATES
OTHER CONTENT EXPERIENCE)
CLIENT (BRAND EXPERT, PROVIDES
GOVERNANCE)
CONTENT STRATEGY (DEFINES REQUIREMENTS
PLANS CALENDARS, STRUCTURES GOVERNANCE)
SOLUTION MAKING SPACE
INDUSTRY
What are the industry norms that people are accustomed to ? What is technology making possible? Why does this brand exist? Who would miss this brand if it disappeared?
IDEATION
What would ____________ do? How might we? What questions excite us? What if we? What principles are guiding this design?
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
OUTCOMES
How are we keeping score? How will we know we’re successful? What can we see going wrong (pre-mortem)? What habitual thinking am I bringing to this problem?
ROADMAPS
What’s next? What’s working? What’s not? What didn’t we finish? What else?
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THINK IN ROADMAPS
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION
The way we very often view work
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION(CAUSE-----
The way we very often view work
what's the real problem/opportunity?
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION
The way we very often view work
(CAUSE----- ----ROADMAP)
what's the real problem/opportunity? the what now? what’s next? question
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION
what's the real problem/opportunity?
(CAUSE----- ----ROADMAP)
the what now? what’s next? question
Adding these two frames of reference could expand the consideration points we design against
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
INQUIRY-BASED RESEARCH & AUDITING
AT 4 LEVELS TO IDENTIFY OPPORTUNITY
TO IDENTIFY OPPORTUNITYAT 4 LEVELS & CRAFT
AN EXPERIENCE ROADMAP
EXPERIENCE ROADMAP
THE BEGINNING AT THE END
THE ROLE AN EXPERIENCE ROADMAP CAN PLAY
(PRODUCT, SERVICE, CONTENT + TECHNOLOGY)(PRODUCT, SERVICE, CONTENT +
TECHNOLOGY)
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
“”QUESTION-STORMING”
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE RESEARCH MATRIXWE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS
HOW CAN WE MOVE FASTER?
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
NEW ARTIFACTS
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
EXPERIENCE BRIEFS
WE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
Addressing key inputs required to
create value-driven experiences for
brand and customer using data as the driver (work in progress)
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
STORYMAPS
WE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
TOUCHPOINT MAP
WE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
REMEMBER… WHAT WE’RE UP TO
change
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
DESIGNERS ARE THE ONLY ONES WHO CAN
D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
DESIGNERS ARE THE ONLY ONES WHO CAN…and we are ALL designers!
THANK YOU!
FRITZ DESIR // @FRITZISM WWW.MATEWITH.US
HAVE A DIGITAL DESIGN CHALLENGE?
DON’T BE A STRANGER…
WWW.MATEWITH.US @WEAREMATE
FRITZ DESIR // @FRITZISM // 917 217 0342