Designing for the PresentFuture w/ Socratic Experience Design

DESIGNING FOR THE PRESENT FUTURE

WITH SOCRATIC EXPERIENCE DESIGN

VERSION 01 // 08.11.2016

FRITZ DESIR // @FRITZISM

2

Always the beautiful answer who asks a more beautiful question.– E.E. Cummings

D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D

ME


EXPERIENCE ARCHITECT

@FRITZISMFRITZ DESIR


EXPERIENCE ARCHITECTINFORMATION ARCHITECT

INTERACTION DESIGNER

EXPERIENCE STRATEGIST

@FRITZISMFRITZ DESIR


@FRITZISM Experience Design/Strategy Lead

PLACES I’VE WORKED…


@FRITZISM Experience Design/Strategy Lead

BRANDS I’VE WORKED ON…

INTERACTION DESIGN ASSOCIATIONwww.ixda.org

@FRITZISM Local Leader NYC Chapter

@FRITZISM Partner, Experience Design Lead

www.matewith.us @wearemate

MATE provides validation, education and measurement services�to help�companies�solve experience design problems and find�opportunities�created as they transition to the digital age.��

http://www.matewith.us

IDENTIFICATION

DESIGN

EXECUTION

Audit Brand def in i t ion Industry Analysis Tech capabi l i t ies Ident i fy ing pain points

Sketching, making to explore possibi l i t ies

Col laborat ing to create (wireframing, prototype development)

Val idat ing for feasibi l i ty

VALIDATION

Managing development Backlog planning Providing QA suppor t PROTOTYPING

T H E D I G I TA L P R O D U C T L I F E C Y C L E

PRODUCT DEFINITION

IDEATION

Problem? Oppor tunity? We establ ish success cr i ter ia KPI def in i t ion

Explor ing what can be based on what ’s needed

Group concept ing methods

Ear ly val idat ion to conf i rm

IDENTIFICATION

IDEATION

DESIGN

EXECUTION

Audit Brand def in i t ion Industry Analysis Tech capabi l i t ies Ident i fy ing pain points

Problem? Oppor tunity? We establ ish success cr i ter ia KPI def in i t ion

Explor ing what can be based on what ’s needed

Group concept ing methods

Ear ly val idat ion to conf i rm

Sketching, making to explore possibi l i t ies

Col laborat ing to create (wireframing, prototype development)

Val idat ing for feasibi l i ty

VALIDATION

Managing development Backlog planning Providing QA suppor t PROTOTYPING

ACTIVATION MATE works with your development team here to guide the design to real izat ion

VALIDATION We work cont inual ly dur ing this phase to ensure what you’re making has value

AUDITING to frame or reframe to def ine the real problems and f ind oppor tunit ies

PRODUCT DEFINITION

T H E D I G I TA L P R O D U C T L I F E C Y C L E // W H E R E M AT E A D D S VA L U E

EDUCATION Bespoke workshops to help teams stay current on emerging best pract ices and trends


SO… WHAT’S THIS TALK ABOUT?


THIS IS TALK IS “META-COGNITIVE”


METACOGNITION = THINKING & MANAGING HOW WE THINK


THIS TALK IS IN BETA(THIS BEING VERSION 01 , FEEDBACK WELCOMED)


HOW TO ENGAGE THIS TALK?

THIS TALK IS ABOUT QUESTIONS

IT IS SOCRATIC-AL


WHAT IF EVERYTHING YOU THOUGHT WE

“KNEW” ABOUT DESIGN WAS WRONG?

21– Source: Dan Saffer (@ohdannyboy)


HOW’D I GET HERE?


AFTER SOME 15 YEARS+ OF PRACTICING DESIGN AND BECOMING AN ADMITTED PROCESS NERD…

(photo from my notebook)


AND BEING A LARGE FAN OF THE EXISTING “UX” CANON…


I REALIZED… OUR DESIGN SOLUTIONS WERE (AND ARE) BEING CREATED ON REPEAT


I WONDERED WHY?… AND STARTED TO LOOK AND FOUND OTHER RESOURCES…


I ALSO FOUND..

“Ask yourself an interesting enough question and your attempt to find a tailor-made solution to that question will push you to a place where, pretty soon, you’ll find

yourself all by your lonesome—-which I think is a more interesting place to be.”– Chuck Close

AI involves, in a central way, the art and practice of asking questions that strengthen a system’s capacity to apprehend, anticipate, and heighten positive potential.

– David Cooperrider

THIS IS OF COURSE NOT NEW

USING INQUIRY TO DRIVE THINKING HAS

EXISTED FOR SOME 2000+ YEARS


BUT WAIT, ISN’T QUESTIONING BASICALLY PHILOSOPHY?


Question - Action = Philosophy Question + Action = Innovation


WHAT ARE THE COMMON (DESIGN) QUESTIONS

WE ASK OURSELVES WITHOUT KNOWING?


WHAT ARE OUR COMMON (DESIGN) ANSWERS?


ABOUT THE WORDS


WHY SOCRATIC EXPERIENCE DESIGN?


WHY SOCRATIC EXPERIENCE DESIGN?THE USE OF QUESTIONS TO DEVELOP A LATENT IDEA, AS IN

THE MIND OF A PUPIL, OR TO ELICIT ADMISSIONS, AS FROM AN OPPONENT, TENDING TO ESTABLISH A PROPOSITION



FRICTION DELIGHT



MANAGE FRICTION

MAXIMIZE DELIGHT


#TALKGOALS


INDISPENSABILITY


MAKE YOU INDISPENSABLE

ASK MORE QUESTIONS HELP YOU CHANGE THE WORLD


(in diagram form)

digital experiences crafted with meaning derived from people, environment, technology, landscape

&=happy users stronger brands

informed by

+ +

INDISPENSABILITY



HELP YOU ASK BETTER QUESTIONS

HELP YOU CHANGE THE WORLD

I KNOW YOU WON’T BELIEVE ME BUT THE HIGHEST FORM OF

EXCELLENCE IS TO QUESTION ONESELF AND OTHERS

— SOCRATES



HELP YOU ASK BETTER QUESTIONS



Remember: at the end of the day, your job isn’t to get the requirements right — your job is to change the world.

— Jeff Patton



HELP YOU DESIGN BETTER QUESTIONS




HELP YOU DESIGN BETTER QUESTIONS


(+ Elevate your place at the table)


WHY, QUESTIONS?

BECAUSE QUESTIONS ARE BECOMING MORE IMPORTANT THAN WHAT WE “KNOW”


COULD IT BE POSSIBLE, KNOWING WHAT TO

ASK IS MORE IMPORTANT THAN “KNOWING”?

THINGS WE THOUGHT WE “KNEW”

HOME TEMPERATURE IS CONTROLLED @HOME

FOUNDED IN 2008, SOLD FOR $3.2 BILLION DOLLARS

CREDIT CARDS PAYMENT ONLY BE ACCEPTED BY STORE MERCHANTS

FOUNDED IN 2008, VALUED AT $6 BILLION DOLLARS

PEOPLE WOULD NEVER OPEN SPACE IN THEIR HOMES FOR MONEY

FOUNDED IN 2007, NOW VALUED AT $30 BILLION DOLLARS

TAXIS NEED TO BE HAILED OR CALLED

OUR ONLY ROLE AS CONSUMERS IS CONSUMPTION

87

$1,321,759,519 TOTAL DOLLARS PLEDGED TO KICKSTARTER PROJECTS

WEBSITES CAN’T DESIGN THEMSELVES

HTTP://THEGRID.IO/

…AND MY PERSONAL FAVORITE

PEOPLE HATE SCROLLING


THE PRESENT / WHERE ARE WE + WHAT MATTERS?

96

US SMARTPHONE PENETRATION REACHED 74%, UP FROM 58% THE PREVIOUS YEAR

THERE HAVE BEEN OVER 500 MILLION IPHONES SOLD WORLDWIDE;9/19/14 IPHONE 6 LAUNCHES WITH OVER 10 MILLION SOLD IN THE FIRST WEEKEND

MESSAGING APPS WERE USED BY OVER 1 .4 BILLION PEOPLE

WORLDWIDE IN 2015 AND THAT NUMBER IS EXPECTED TO

HIT 2 BILLION BY 2018

59% OF THE 33MLN WEARABLES SHIPPED IN 2015

THE TELEPHONE TOOK 75 YEARS

FACEBOOK TOOK 3 .5 YEARS

FLAPPY BIRD TOOK 35 DAYS

POKÉMON GO HAD 7.5M DOWNLOADS IN 5 DAYS

THE 1ST MILLION USERS

THE PRESENT FUTURE WE ARE DESIGNING FOR…

$150 BILLION FORECAST IN AR/VR REVENUE BY 2020

1 13 MILLION PEOPLE IN US CURRENTLY OWN A SMART TV*

*eMarketer, 2014

THE DEATH OF MOORE’S LAW BY 2021

Chip giants Intel and Samsung claim by 2021 transistors will get to a point where they can shrink no further

104

ANTICIPATORY DESIGN IS BECOMING THE NORM

MACHINE INTELLIGENCE IS ALREADY HERE


WELL… SORT OF.

THE GLOBAL CHATBOTS MARKET WAS VALUED AT US$ 88.3 MN IN 2015

WHAT CAN DESIGN WITH PRESENT FUTURE IN MIND LOOK L IKE?

114

HTTPS://CUE.ME/


THE DEATH OF CURIOSITY

LOUIS CK - "WHY"https://www.youtube.com/watch?v=BJlV49RDlLE

https://www.youtube.com/watch?v=BJlV49RDlLE

https://www.youtube.com/watch?v=BJlV49RDlLE


SO, WHAT OF EDUCATION?

THE PROBLEM… OUR CURRENT SCHOOL MODEL IS OVER 100 YEARS OLD

THE PROBLEM… AND IN IT WE’VE BEEN TAUGHT TO APPLY VS. INQUIRE

The important thing is not to stop questioning. Curiosity has its own reason for existing. Never lose an holy curiosity.

– Albert Einstein


DEVEL0PING INQUIRY


HOW DO WE DESIGN FOR A COMPLEX WORLD

IN PERPETUAL CHANGE?


3 CAPABIL IT IES TO DEVELOP


IQ + EQ + CQ


IQ + EQ + CQ

intellectual quotient and refers to mental ability


IQ + EQ + CQ

stands for emotional quotient and concerns our ability to perceive, control, and express emotions


IQ + EQ + CQ

Curiosity quotient concerns having a hungry mind. People with higher CQ are more inquisitive and open to new experiences.

OUR OPPORTUNITY AS DESIGNERS


SHIFTING OUR ROLE

SO WHAT CAN YOU USE ON MONDAY MORNING?


HOW TO?

NEW TIMES —-> NEW SKILLS

CONSTANTS

VARIABLES

CONSTANTS

VARIABLES

formats constraints technologies culture shifts

CONSTANTS

VARIABLES

formats constraints technologies culture shifts

what is? + why? what if ?

what works? what’s next?


PROCESS


PROCESSFRAMEWORKS

A FRAMEWORK FOR INQUIRY

FRAMING PEOPLE INDUSTRY

IDEATION OUTCOMES ROADMAP

FRAMING

What is the real problem? What is this project’s purpose? Who is the customer? What does success look like? What habitual thinking am I bringing to this problem?


THE ASK SOLUTION


THE ASK SOLUTION

The way we very often view work


THE ASK SOLUTION(CAUSE-----


what's the real problem/opportunity?

PEOPLE

Who are we designing for? What are the joy points & pain points? What is their core motivation? What is shifting in culture? What do we need to know that we don’t?

PEOPLE

Who are we designing for? What are the joy points & pain points? What is their core motivation? What is shifting in culture? What do we need to know that we don’t? How to add value to my team, if I’m the only one questioning?

EXTRA CREDIT —>



MANAGE FRICTION

MAXIMIZE DELIGHT

153

OF THE WORLD’S POPULATION LIVE IN CITIES TODAY; 75% WILL BY 2050

50%

154

WHAT WILL THEY NEED THAT THEY DON’T SEE?

155

HOW DO WE DESIGN MEANINGFUL VALUE?


“None of us is as smart as all of us.”– Ken Blanchard


PLANNING / STRATEGY

CREATIVE (ART + COPY)

SEARCH & SOCIALTECHNOLOGYEXPERIENCE DESIGN

SILOS ON BUSINESS SIDE… …AND MORE SILOS ON THE DESIGN SIDE

MEASUREMENT & ANALYTICS

OPERATIONS MARKETING

SALES FINANCIAL


EXPERIENCE DESIGN

MEASUREMENT & ANALYTICS

TECHNOLOGY

MOVING TO AN X-SHAPED TEAM

PEOPLE (CONSUMES CONTENT, CO-CREATES

OTHER CONTENT EXPERIENCE)

CLIENT (BRAND EXPERT, PROVIDES

GOVERNANCE)

CONTENT STRATEGY (DEFINES REQUIREMENTS

PLANS CALENDARS, STRUCTURES GOVERNANCE)

SOLUTION MAKING SPACE

INDUSTRY

What are the industry norms that people are accustomed to ? What is technology making possible? Why does this brand exist? Who would miss this brand if it disappeared?

IDEATION

What would ____________ do? How might we? What questions excite us? What if we? What principles are guiding this design?

OUTCOMES

How are we keeping score? How will we know we’re successful? What can we see going wrong (pre-mortem)? What habitual thinking am I bringing to this problem?

ROADMAPS

What’s next? What’s working? What’s not? What didn’t we finish? What else?


THINK IN ROADMAPS


THE ASK SOLUTION


THE ASK SOLUTION(CAUSE-----




THE ASK SOLUTION


(CAUSE----- ----ROADMAP)

what's the real problem/opportunity? the what now? what’s next? question


THE ASK SOLUTION


(CAUSE----- ----ROADMAP)

the what now? what’s next? question

Adding these two frames of reference could expand the consideration points we design against


INQUIRY-BASED RESEARCH & AUDITING

AT 4 LEVELS TO IDENTIFY OPPORTUNITY

TO IDENTIFY OPPORTUNITYAT 4 LEVELS & CRAFT

AN EXPERIENCE ROADMAP

EXPERIENCE ROADMAP

THE BEGINNING AT THE END

THE ROLE AN EXPERIENCE ROADMAP CAN PLAY

(PRODUCT, SERVICE, CONTENT + TECHNOLOGY)(PRODUCT, SERVICE, CONTENT +

TECHNOLOGY)


“”QUESTION-STORMING”


THE RESEARCH MATRIXWE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS

HOW CAN WE MOVE FASTER?


NEW ARTIFACTS


EXPERIENCE BRIEFS

WE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS


Addressing key inputs required to

create value-driven experiences for

brand and customer using data as the driver (work in progress)


STORYMAPS



TOUCHPOINT MAP



REMEMBER… WHAT WE’RE UP TO

change


DESIGNERS ARE THE ONLY ONES WHO CAN


DESIGNERS ARE THE ONLY ONES WHO CAN…and we are ALL designers!

THANK YOU!

FRITZ DESIR // @FRITZISM WWW.MATEWITH.US

HAVE A DIGITAL DESIGN CHALLENGE?

DON’T BE A STRANGER…

WWW.MATEWITH.US @WEAREMATE

FRITZ DESIR // @FRITZISM // 917 217 0342

Designing for the PresentFuture w/ Socratic Experience Design

Design

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