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Demystifying SEO for Ecommerce:

Your Top SEO Questions Answered

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Your HostsFrom Volusion’s Marketing Services Team

Grace Karon

Search Marketing Specialist

Allison Smith

Search Marketing Specialist

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Our AgendaYour top SEO questions answered!

• SEO basics

• Volusion’s SEO fields & H1 tags

• Backlinks and how to get them

• The Google “six pack”

• SEO metrics for success

• SEO in 15 minutes a day

• Free give-aways and promotions

• Q&A

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Breaking it Down to BasicsUnderstanding SEO Principles

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Understanding Google and SEOSEO is a marathon, not a race

• Sorting through conflicting information

‐ The truth behind automated SEO tools

‐ There is value in a human touch

• Google’s commitment is to its users- and yours should be, too!

‐ Ask yourself: does my content have value on its own, or is it just for Google?

‐ Provide your users with the best shopping experience possible

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What are the Most Important SEO Fields?Understanding Volusion’s Easy to Use Tools

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What are the Most Important SEO Fields?How much time should I spend on Advanced Info?

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What are the Most Important SEO Fields?How much time should I spend on Advanced Info?

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What are the Most Important SEO Fields?How much time should I spend on Advanced Info?

Title

Description

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Title and Description TagsHow to get the most bang for your buck

• Use industry standard tools to measure length

‐ Limits based on pixels, not character length

‐ Moz Title Tag Tool & SERP Simulator Tool

‐ Blog posts on Title Tags & Meta Descriptions

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Keyword TagsConnecting with relevant shoppers

• Banish outdated practices!

• Find places for keywords to live

naturally in your content

‐ Title Tags

‐ Meta Descriptions

‐ URLs

‐ Product Descriptions

• Diversify keywords with relevant

synonyms

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Why Doesn’t Volusion Have H1 Fields?Spoiler alert: We do!

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Easy Guide to H-TagsAdding H1s to your descriptions

Click here to edit code!

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Easy Guide to H-TagsAdding H1s to your descriptions

‐ Learn more at W3Schools.com

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What are Backlinks?Understanding Backlinks and How to Get Them

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Building a Smart Backlink StrategyAdd credibility though valuable linking relationships

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Building a Smart Backlink StrategyBacklink do’s and don’ts

DO!

• Create authority by earning strong backlinks• Utilize “nofollow” tags

• Disavow spammy links in Webmaster Tools

DON’T!

• Over-optimize your anchor text• Pay for low quality links

• Pursue links that are not relevant to your store

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How Do I Get the 7-Result SERP?Understanding the Google “Six Pack”

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Google’s 7-Result SERPOptimizing your store for an expanded search result

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Industries Often Seen with 7-Result SERPsMost frequently seen for branded searches

Apparel

23.6%

Travel &

Tourism

36.2%

Dining &

Nightlife

27.2%

General

Merchandise

29.6%

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When Will I See Results?Understanding How Google Reads and Ranks Your Store

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Metrics for Tracking SuccessFocus on traffic and revenue, not rankings

• Analyze organic traffic

‐ Organic Traffic

‐ Organic Revenue

‐ Organic Landing Pages

• Set up Google Analytics

• Focus on user experience

• Visitors’ search queries in

Webmaster Tools

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Patience is a VirtueHaving your site read and indexed

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Patience is a VirtueHaving your site read and indexed

• Time is a variable monitored by Google

‐ Signals quality, commitment and stability

‐ Impacts the perceived authority and trustworthiness of your website

• How long will it take for Google to index my website?

‐ Impossible to control − Google may take 10 minutes or 10 days

‐ Submit your sitemap in Webmaster Tools

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SEO in 15 Minutes a DayHow to Work SEO Into Your Busy Schedule

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Changing Your PsychologyMaking SEO a part of your regular store maintenance routine

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SEO in 15 Minutes a DayEasy items you can tackle one page at a time

• Meta Titles and Meta Descriptions

‐ Begin with your top tier categories, move into subcategories and highest

priority products

‐ Ask yourself…

• Does it accurately describe what is on the page?

• Does it entice the user to click?

• Does it include enticing offers or valuable info?

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SEO in 15 Minutes a DayEasy items you can tackle one page at a time

• Content is king!

‐ Category & product descriptions

‐ Blogs

‐ Information Articles

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SEO in 15 Minutes a DayEasy items you can tackle one page at a time

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SEO in 15 Minutes a DaySocial Media Outreach

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CONCLUSIONWrap Up and Exciting New Offers from Volusion

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Approach Your SEO One Step at a Time SEO can easily become a part of your regular store maintenance

• Break your tasks down by page and tie them into activities you’re already

doing

• Rules for on-page content:

‐ If it is good enough to show the customers, it must be useful and well written

‐ When in doubt, write for your customer, not Google

• Make SEO a long term plan

• Be creative in engaging with your customers

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Exciting Offers from the Volusion Services TeamSpecial limited-time promotions and brand new packages

• March SEO Promo details

‐ Social media profile optimization if purchased before March 13

• Ask about our new Style Marketing Bundles!

• Call 877-591-7006 for more information

• Tweet @Volusion or post a message on the Volusion Facebook page using the

hashtag #sell4xmore to be entered to win a free SEO Audit for your store

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Q&AAsk Away!

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