Demystifying SEO for Ecommerce: Your Top Questions Answered
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Confidential and Proprietary Information Demystifying SEO for Ecommerce: Your Top SEO Questions Answered
Transcript of Demystifying SEO for Ecommerce: Your Top Questions Answered
Confidential and Proprietary Information
Demystifying SEO for Ecommerce:
Your Top SEO Questions Answered
Confidential and Proprietary Information
Your HostsFrom Volusion’s Marketing Services Team
Grace Karon
Search Marketing Specialist
Allison Smith
Search Marketing Specialist
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Our AgendaYour top SEO questions answered!
• SEO basics
• Volusion’s SEO fields & H1 tags
• Backlinks and how to get them
• The Google “six pack”
• SEO metrics for success
• SEO in 15 minutes a day
• Free give-aways and promotions
• Q&A
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Breaking it Down to BasicsUnderstanding SEO Principles
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Understanding Google and SEOSEO is a marathon, not a race
• Sorting through conflicting information
‐ The truth behind automated SEO tools
‐ There is value in a human touch
• Google’s commitment is to its users- and yours should be, too!
‐ Ask yourself: does my content have value on its own, or is it just for Google?
‐ Provide your users with the best shopping experience possible
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What are the Most Important SEO Fields?Understanding Volusion’s Easy to Use Tools
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What are the Most Important SEO Fields?How much time should I spend on Advanced Info?
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What are the Most Important SEO Fields?How much time should I spend on Advanced Info?
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What are the Most Important SEO Fields?How much time should I spend on Advanced Info?
Title
Description
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Title and Description TagsHow to get the most bang for your buck
• Use industry standard tools to measure length
‐ Limits based on pixels, not character length
‐ Moz Title Tag Tool & SERP Simulator Tool
‐ Blog posts on Title Tags & Meta Descriptions
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Keyword TagsConnecting with relevant shoppers
• Banish outdated practices!
• Find places for keywords to live
naturally in your content
‐ Title Tags
‐ Meta Descriptions
‐ URLs
‐ Product Descriptions
• Diversify keywords with relevant
synonyms
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Why Doesn’t Volusion Have H1 Fields?Spoiler alert: We do!
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Easy Guide to H-TagsAdding H1s to your descriptions
Click here to edit code!
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Easy Guide to H-TagsAdding H1s to your descriptions
‐ Learn more at W3Schools.com
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What are Backlinks?Understanding Backlinks and How to Get Them
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Building a Smart Backlink StrategyAdd credibility though valuable linking relationships
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Building a Smart Backlink StrategyBacklink do’s and don’ts
DO!
• Create authority by earning strong backlinks• Utilize “nofollow” tags
• Disavow spammy links in Webmaster Tools
DON’T!
• Over-optimize your anchor text• Pay for low quality links
• Pursue links that are not relevant to your store
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How Do I Get the 7-Result SERP?Understanding the Google “Six Pack”
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Google’s 7-Result SERPOptimizing your store for an expanded search result
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Industries Often Seen with 7-Result SERPsMost frequently seen for branded searches
Apparel
23.6%
Travel &
Tourism
36.2%
Dining &
Nightlife
27.2%
General
Merchandise
29.6%
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When Will I See Results?Understanding How Google Reads and Ranks Your Store
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Metrics for Tracking SuccessFocus on traffic and revenue, not rankings
• Analyze organic traffic
‐ Organic Traffic
‐ Organic Revenue
‐ Organic Landing Pages
• Set up Google Analytics
• Focus on user experience
• Visitors’ search queries in
Webmaster Tools
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Patience is a VirtueHaving your site read and indexed
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Patience is a VirtueHaving your site read and indexed
• Time is a variable monitored by Google
‐ Signals quality, commitment and stability
‐ Impacts the perceived authority and trustworthiness of your website
• How long will it take for Google to index my website?
‐ Impossible to control − Google may take 10 minutes or 10 days
‐ Submit your sitemap in Webmaster Tools
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SEO in 15 Minutes a DayHow to Work SEO Into Your Busy Schedule
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Changing Your PsychologyMaking SEO a part of your regular store maintenance routine
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SEO in 15 Minutes a DayEasy items you can tackle one page at a time
• Meta Titles and Meta Descriptions
‐ Begin with your top tier categories, move into subcategories and highest
priority products
‐ Ask yourself…
• Does it accurately describe what is on the page?
• Does it entice the user to click?
• Does it include enticing offers or valuable info?
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SEO in 15 Minutes a DayEasy items you can tackle one page at a time
• Content is king!
‐ Category & product descriptions
‐ Blogs
‐ Information Articles
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SEO in 15 Minutes a DayEasy items you can tackle one page at a time
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SEO in 15 Minutes a DaySocial Media Outreach
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CONCLUSIONWrap Up and Exciting New Offers from Volusion
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Approach Your SEO One Step at a Time SEO can easily become a part of your regular store maintenance
• Break your tasks down by page and tie them into activities you’re already
doing
• Rules for on-page content:
‐ If it is good enough to show the customers, it must be useful and well written
‐ When in doubt, write for your customer, not Google
• Make SEO a long term plan
• Be creative in engaging with your customers
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Exciting Offers from the Volusion Services TeamSpecial limited-time promotions and brand new packages
• March SEO Promo details
‐ Social media profile optimization if purchased before March 13
• Ask about our new Style Marketing Bundles!
• Call 877-591-7006 for more information
• Tweet @Volusion or post a message on the Volusion Facebook page using the
hashtag #sell4xmore to be entered to win a free SEO Audit for your store
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Q&AAsk Away!
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