Presentation onDELL

Presented by:-Kanchan Kandel

BBA 7th

kanchan.kandel399@gmail.com

Introduction:Dell is an American multinational computer

technology company.

At age 19, Michael Dell founded PC's Limited.

Head Quarter : 1 Dell Way, Round Rock, Texas, US

Industry : Computer hardware, Computer software, IT consulting, IT services

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SegmentationDEMOGRAPHIC : No age, gender or race bias

but income, occupation & education

GEOGRAPHIC : US, EMEA and APJ

PSYCHOGRAPHIC : Lifestyle, Interests

BEHAVIORAL : benefits sought by consumers such as low price with good quality & service

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Target CostumersA) RELATIONSHIP CUSTOMERS : large

corporations, government and education sectors, Small & Medium Business

B) TRANSACTIONAL CUSTOMERS : individual customers who is price-sensitive looking for low cost, more reliable, quality service and added value products.

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Dabur Nepal

kanchan.kandel399@gmail.com

kanchan.kandel399@gmail.com

CSR Of DellGoing Green

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Dell vs Dabur

kanchan.kandel399@gmail.com

kanchan.kandel399@gmail.com

kanchan.kandel399@gmail.com

Thank you