Dell vs dabur
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Presentation on DELL Presented by:- Kanchan Kandel BBA 7 th
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Transcript of Dell vs dabur
Presentation onDELL
Presented by:-Kanchan Kandel
BBA 7th
Introduction:Dell is an American multinational computer
technology company.
At age 19, Michael Dell founded PC's Limited.
Head Quarter : 1 Dell Way, Round Rock, Texas, US
Industry : Computer hardware, Computer software, IT consulting, IT services
SegmentationDEMOGRAPHIC : No age, gender or race bias
but income, occupation & education
GEOGRAPHIC : US, EMEA and APJ
PSYCHOGRAPHIC : Lifestyle, Interests
BEHAVIORAL : benefits sought by consumers such as low price with good quality & service
Target CostumersA) RELATIONSHIP CUSTOMERS : large
corporations, government and education sectors, Small & Medium Business
B) TRANSACTIONAL CUSTOMERS : individual customers who is price-sensitive looking for low cost, more reliable, quality service and added value products.
