Nikhil MunjalBba-Marketing

David and William Michael dell

History

Dell was--founded by-michael Dell-in year 1984 -head quarters in texas-Net income inUS$ 3.49billion(2012)

Hp was--Founded by-William Hewlett and David Packard-In year 1939-Head quarters in palo alto.-Net income ofUS$ 12,650billion.

Number of employees working in

Dell full time+part time employees are 1,09,400

Employees in

HP has approximately 331,800 employees

Employees in

Revenues

O Dell has made a revenue of US$63.7 billion in this last quarter whereas Hp revenues have fall down to US$ 120.357 billion in the last quarter.

Strength1. World’s largest PC maker.2. First PC maker to offer next-day, on-site product service.3. Each Dell system is built to order to meet each customer’s specifications.4. Dell has remarkably low operating cost relative to revenue because it cuts out the retailer and supplies directly to the customers.

Weakness1. Dell lacked solid dealer / retailer relationships.2. Not attracting the college student segment of the market<only 5%>.3.Only focus on laptops , not on pc’s.4.People don’t take risk to order online on their website.

Opportunities1. Diversification strategy by introducing new products with wide range.

2. The internet also provides Dell with greater opportunities since all they have to do now is to visit Dell’s website to place their order .3.Personal computers are becoming necessary to everyone.

Threats1.Compitition in the field.2.Price difference is getting smaller among different brands.3.New entrants.4.Technology changes.

Strengths

1. Strong market position.2. Good quality in reasonable price.3. Strong financial condition.4.Products variety.

Weakness

1.Lack in R&D department.2.Recently hp has thrown away 6000 employees due to pay cuts.3.They are dependent on third party,so they have to wait for the income to come.

Opportunities

1. Emerging markets, particularly in BRIC countries.2. Opportunities in other products like printers.3. Opportunities in IT sector.

Threats 1. Major competition in PC branch from other companies.2. Slowdown in economic conditions of so many countries.3. Change in foreign exchange rates.

Mission-Highest quality ,Leading technology, Competitive pricing. � � �Dell's mission is to be the most successful Computer company in the world at delivering the best customer experience in markets we serve.

Vision-It's the way we do business.-It's the way we interact with the community.

MissionTo provide products, services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty.

Vision To view change in the market as an opportunity to grow, to use our profits and our ability to develop and produce innovative products, services and solutions that satisfy emerging customer needs.

Of Of

1. Understanding customer needs.2. Online sales.3. Tracking orders.4. Customer service.5. Supply-chain management.

of

1. Customer relationship.2. With their other products like computer accessories printer , growing enginnering sector in india.3.To deal with 86 new marketing departments.

Market positioning

-Hewlett packard has lost its personal computer market positioning asdell focus on retailing and distributing.- Dell grabbed a market share of 15.2 per cent, against HP's 14.3. -The company also saw its India revenue crossing the Rs 4,500 crore (Rs 45 billion) mark earlier this year.-Laptop sales for the second quarter grew by 61 per cent on a year-on-year basis.-Both are trying to build a huge database.

Current weapon

Target marketingO IT sector.O Science.O Architecture and construction.O Banking solutions.O Hospitals.O Automobile and aerospace.O Many others.

Objectives

-Customer loyalty-To achieve profit

-Market leadership-Growth

Provide excellent services

Global businessEmployment generation

Marketing Mix

Product-Dell believes that, ‘Marketing is not about providing products or services it is essentially about providing changing benefits to

the changing needs and demands of the customer.

Place

As Dell’s products are always available at the nearest dealer’s customers develop trust for the “local Dell” thereby achieving the objective of gaining their trust in Dell products and services, and forming a large and diversified consumer base.

Price-The main objective of Dell is to produce the low price and profitable PC for the customers.

-Dell is undercutting competitors in price to rapidly gain market share.

Promotion

-Dell has recently started promoting its products through retailers like Best Buy, Staples, Wal-Mart, GOME, and Carrefour.-Dell markets its products primarily by advertising on television and the Internet, advertising in a variety of print media.

Product

Our products are changed with the chnge in technology so that consumer

could get a upgraded quality of product with the passage of time.

We use the best quality of raw material to manufacture our goods.

Price

We will first estimate how much consumers will pay, then design products to sell at that price.low production cost with maximum production help us to keep the price according to the customer’s pocket.

Place

-HP has subsidiaries located in Miami, Ontario, Geneva, Tokyo, Houston, Singapore, Victoria and Rivonia.-Hewlett Packard operates a worldwide program for independent software vendors, developers.

Promotion -We are using so many ways to make aware the public about our excellent product.-our website has daily visitors around5million.Phone , email , chat and social networking our helping us to promote and giving solution to customers.

Thank you