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Delhi Metro Media Propertieson Violet Line

CONTENTS

South Delhi- A Picture of AffluenceSouth Delhi Violet Line- DMRC’s most premium LineViolet Line Metro Stations: Commuter Profiles Media Formats Platform Concourse Entry/Exit

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DigitalCamera

PC/Laptop Internet @Home

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ACownership

MobilePhone

ownership

East North West South

South Delhi scores higher than other regions vis-à-vis penetration of key product categories

SOUTH DELHI

A PICTURE OF AFFLUENCE

India’s Crème de la crème locations 1.6 million commuters

92% growth in Traffic: highest among all

metro lines

SOUTH DELHI METRO MOST PREMIUM METRO LINE IN INDIA

TIML confidential

AN INDIAN CITY LIKE NO OTHER

• Located in South Delhi-home to India’s richest denizens & various Industrial, Commercial & Cultural hubs

• Constitutes 16 stations, covering a stretch of 20.2 kms

• 57% of metro riders commute daily, spending 2-4 minutes of quality dwell time enroute

• 2 in 5 Audience is aged 25 years or above

Best OOH Medium for Micro Targeted Campaigns

South Delhi VIOLET LINE

Source : DMRC Traffic DataAC Nielsen Research 2011

DMRC Commuters

70% Male DominionHigher SEC A Audience than any other metro lineHighest Number of Office-goers than any other line~30% Auto Penetration- Highest among all metro linesHigh consumption of premium goods & services – LCD, TV, Microwaves & Laptops

Annual targeting of 24 million premium South Delhi audience

HIGH PROFILE

AC Nielsen RESEARCH - 2011

STATION PROFILES:AVAILABLE SITE FORMATS

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SNO SITE FORMAT SLIDE NUMBER

1 Lajpath Nagar 9-17

2 Khan Market 18-25

3 Central Secretariat 26-31

4 Nehru Place 32-41

5 Badarpur 42-50

6 Tughlaqabad 51-57

7 Moolchand 58-67

8 Jasola 68-74

9 Mohan Estate 75-81

10 Jangpura 82-88

11 Sarita Vihar 89-96

12 Jawaharlal Nehru Stadium 97-101

13 Nehru Place 102-107

14 Okhla 108-114

15 Kailash Colony 115-125

16 Kalkaji 126-131

LajpatNagarStationProfile

Dominated by Middle Class audience: Mainly students and young professionals aged 18-25 Years

Nearly 40% Audience is Female90% travel well over three times a weekVery conducive for effective registering of advertisements

MAP

BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-ENTRY/EXIT

SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :-High recall value-Lasting image of the brand-Clutter breaking visibility

BACK LIT PANEL-ENTRY/EXIT

SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-CONCOURSE

SIZE : 10’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

BACK LIT PANEL-CONCOURSE

KhanMarket

StationProfile

Constitutes of a Mature (Aged 35 years+) Audience

High footfalls of Premium SEC A consumers: 45%

Commuters at this station have the Highest average monthly income in this lineHighest ownership of premium goods like AC/LED TV/LCD etc.75% Audience travel daily

MAP

BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

SIZE : 16x6LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-CONCOURSE

SIZE : 10’x6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

BACK LIT PANEL-CONCOURSE

SIZE : 10x6LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-CONCOURSE

SIZE : 20’x6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility-Expansive, dominant presence

BACK LIT PANEL-CONCOURSE

SIZE : 20x6LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

CentralSec.

StationProfile

Majority consumers in 35+ years age bracket

Higher percentage of married people travel on this line

Dominated by an urban TG which owns premium goods and services

MAP

BACK LIT PANEL-PLATFORM

SIZE : 12’x6’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

SIZE : 12x6LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-CONCOURSE

SIZE : 20’X6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

BACK LIT PANEL-CONCOURSE

SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

NehruPlaceStationProfile

Dominated by youth aged 18-25 years in Upper middle class strata

Station with the highest proportion of SEC A Audience: 56%

MAP

BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-PLATFORM

SIZE : 4’x6’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

SIZE : 4x6LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-CONCOURSE

SIZE : 10’x5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

BACK LIT PANEL-CONCOURSE

SIZE : 10x5LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-ENTRY/EXIT

SIZE : 22’X6’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :-High recall value-Lasting image of the brand-Clutter breaking visibility

BACK LITPANEL-ENTRY/EXIT

SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

Badarpur

StationProfile

Mainly SEC A premium commuters

Nearly 70% Audience is Male Maximum commuters travel frequently, well over three times a weekBrand conscious and experiential Target group of young people aged 18-25

MAP

BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-PLATFORM

SIZE : 4’x6’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

-Prime location-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-CONCOURSE

SIZE : 4’X6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

BACK LIT PANEL-CONCOURSE

SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-ENTRY/EXIT

SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :-High recall value-Lasting image of the brand-Clutter breaking visibility

Tughlaqabad

StationProfile

Situated in an industrial area.Dominated by a young, single, professionally advanced commutersMaximum commuters travel frequently, well over three times a week, mostly from office to residence

MAP

BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-CONCOURSE

SIZE : 4’x6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

BACK LIT PANEL-CONCOURSE

SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-ENTRY/EXIT

SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

-High recall value-Lasting image of the brand-Clutter breaking visibility

Moolchand

StationProfile

Brilliant recall and retention of advertisements ,Customers spend Maximum time at this stationDominated by Middle Class audience :Single , working professionals Aged 18-25 Years

Nearly 34% Audience is FemaleTec savvy commuters who mostly go from office to residence

MAP

BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORMCOMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-CONCOURSE

SIZE : 10’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

BACK LIT PANEL-CONCOURSE

SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-ENTRY/EXIT

SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :-High recall value-Lasting image of the brand-Clutter breaking visibility

BACK LIT PANEL-ENTRY/EXIT

SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-ENTRY/EXIT

SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

Jasola

StationProfile

Dominated by a young Target group, Aged 18-25 years

Maximum personal commutePremium SEC A Commuters

Most commuters travel at least once in 2-3 days

MAP

BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORMCOMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-PLATFORM

SIZE : 8’x4’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-ENTRY/EXIT

SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

-High recall value-Lasting image of the brand-Clutter breaking visibility

BACK LIT PANEL-ENTRY/EXIT

SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

MohanEstateStationProfile

Majority consumers are young, Aged 18-21.

73% single , professionally advanced people travel on this lineHigh percentage of the commuters are MALE and travel between 9am-12pm

MAP

BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-CONCOURSE

SIZE : 4’X6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

BACK LIT PANEL-CONCOURSE

SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-ENTRY/EXIT

SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :-High recall value-Lasting image of the brand-Clutter breaking visibility

Jangpura

StationProfile

Majority of the government offices are situated in close proximity.Very near to the Nizamudin Railway station, thus visibility amongst an out of station audience.

Premium SEC A Commuters

Most commuters travel at least once in 2-3 days

MAP

BACK LIT PANEL-PLATFORM

SIZE : 16’x7’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

SIZE : 16x7LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-CONCOURSE

SIZE : 10’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

BACK LIT PANEL-CONCOURSE

SIZE : 10X5LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-CONCOURSE

SIZE : 16’X7’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

SaritaViharStationProfile

Well developed area ,Outlets of multiple automobile brands, corporate offices and call centers .Professionally advanced commuters who mostly travel from residence to work.

MAP

BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-PLATFORM

SIZE : 8’x4’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-CONCOURSE

SIZE : 4’X6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

BACK LIT PANEL-CONCOURSE

SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-ENTRY/EXIT

SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

-High recall value-Lasting image of the brand-Clutter breaking visibility

Jawaharlal Nehru

StationProfile

Situated near the famous JLN StadiumDominated by Middle Class audience: Mature ,middle aged ,high proportion of married peopleClose proximity to NBCC Place and residential flats for government employees

Stadium

MAP

BACK LIT PANEL-PLATFORM

SIZE : 16’x7’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

SIZE : 16x7LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-PLATFORM

SIZE : 16x7LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

GovindpuriStationProfile

Second highest footfall on the violet line

Dominated by Middle Class, young audience Aged 18-25A very high proportion of commuters travel frequently ,well 3 times a week

MAP

BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

SIZE : 8’x4’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-ENTRY/EXIT

SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

-High recall value-Lasting image of the brand-Clutter breaking visibility

BACK LIT PANEL-ENTRY/EXIT

SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :

OkhlaStationProfile

Industrial area, Offices of major telecommunication brandsProfessionally advanced and tech savvy commuters who mostly travel from residence to work.

MAP

BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-PLATFORM

SIZE : 4’x6’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

BACK LIT PANEL-CONCOURSE

SIZE : 10’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

KailashColonyStationProfile

Primarily an urban TG,Very close to the Kailash colony market and a highly developed residential areaDominated by Middle Class audience: Mainly students and young professionals aged 18-25 YearsVery conducive for effective registering of advertisements

MAP

BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-PLATFORM

SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-CONCOURSE

SIZE : 9’X4’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

BACK LIT PANEL-CONCOURSE

SIZE : 9’X4’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

BACK LIT PANEL-CONCOURSE

SIZE : 9X4LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :

BACK LIT PANEL-CONCOURSE

SIZE : 15’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

BACK LIT PANEL-CONCOURSE

SIZE :9’X3’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

BACK LIT PANEL-CONCOURSE

SIZE :10’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility

Kalkaji

StationProfile

Located near a prominent temple which attracts huge numbers of devotees everydayMost travel well over three times a week

Mandir

MAP

BACK LIT PANEL-PLATFORM

SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

BACK LIT PANEL-PLATFORM

SIZE : 8’x4’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility

BACK LIT PANEL-PLATFORM

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