What are the characteristics of a product or service that will compel users to choose my product over alternatives?

An effect in which incompetent people fail to realise they are

incompetent because they lack the skill to distinguish between competence and incompetence.

Dunning–Kruger Effect

Quack!

Quack!

Woof?

Woof Quack

???

Product Management = FAIL

The Tyranny Of Inertia

60

60 = 3 X 20

20

Culture Objective #1

Why are we doing this?

Propinquity

PropinquityCustomer

You

Customer

You

Culture Objective #2

Who is our customer?

N = 1

Business Card Purchasers

Online PurchasersMOO Customers

MOO FB Followers

MOO customers who follow us on Facebook and have time to fill out a survey

Culture Objective #3

What data are we basing our decisions

on?

Signals

Reading List

Email dave@moo.comSubject: reading list