Culture and Curatorshipfor HR 2.0 brilliance

by Dave Duarte

Huddlemind Labs{ }

Monday 15 June 2009

In this talk

The Context: Organisational ADD

Technology vs People

Stimulating a digital participation culture in HR

Monday 15 June 2009

Is This Your World?

Monday 15 June 2009

Monday 15 June 2009

Monday 15 June 2009

Amazing! But....

We still have the same number of hours in the day

There are limits to how much we can consume

Making choices takes up resources

Monday 15 June 2009

Monday 15 June 2009

Monday 15 June 2009

Print Recordings Cinema Radio Television Internet Web 2.0 Mobile

Content Attention

Mass MediaMonday 15 June 2009

Print Recordings Cinema Radio Television Internet Web 2.0 Mobile

Content Attention

Industrial Economy Attention Economy

Monday 15 June 2009

Print Recordings Cinema Radio Television Internet Web 2.0 Mobile

Content Attention

Industrial Economy

Slow, Predictable, Old, Hierarchical, Analogue...

Attention Economy

Fast, Unpredictable, Young, Networked,

Digital...

Monday 15 June 2009

Print Recordings Cinema Radio Television Internet Web 2.0 Mobile

Content Attention

Monday 15 June 2009

Print Recordings Cinema Radio Television Internet Web 2.0 Mobile

Content Attention

Monday 15 June 2009

Print Recordings Cinema Radio Television Internet Web 2.0 Mobile

Content Attention

Industrial Economy

Destinations(Push)

Attention Economy

Constellations(Pull)

Monday 15 June 2009

Fact:

Intrusive and Generalized Communication Doesn’t Work

Monday 15 June 2009

Challenges / Opportunities

Participation

Embedding learnings

Building Relationships

Social Learning

Reflection

Measurement

Monday 15 June 2009

Ning

Monday 15 June 2009

1. Relevance to the stated objectives of the network2. Poses questions to the group3. Sparks discussion and comments4. Enhances a lecture, discussion, debate or theme related to the purpose of the network5. Makes a relevant statement6. Responds to criticisms as well as compliments.7. Builds on the ideas and contributions of others on the network.8. Acknowledges the contributions of others.9. Shares unexpected insights10. Stories - especially from personal experience.11. Recommendations to peers12. Empathy - readability; humour; use of formatting; respect for other perspectives13. Lists e.g. “Top 10…”, “Best ways to…”, “Our favourite”14. Thought is given to topic before posting15. Creativity or originality of ideas or the way they’re expressed16. Clarity of expression.17. Well structured arguments.18. Mixes opinion and data.19. Uses graphics to illustrate ideas20. Contributes to the learning experience of others on the network

Evaluating Contributions

Monday 15 June 2009

Monday 15 June 2009

"The truth we are seeing in markets around the globe: the more you share, the more you win".

- Brian Fetherstonhaugh, chairman and CEO, OgilvyOne Worldwide

Handshake I, by oooh.oooh, on Flickr.com, CC Licensed

Monday 15 June 2009

VBig upfront production to create a near perfect product

Start choosing your outfit for the company awards

Keep the idea unchanged as long as possible to recoup large upfront

investment

Lots of R&D + Meetings to ensure viability of idea

Test it out on a few people before launching into the

open market

Big Idea

Careful placement on the biggest channels

$

Industrial Economy Innovation Process

Monday 15 June 2009

www Product is publicized by lead users in

relevant communities

Clarify your Offer with a Community

Stakeholders provide constant testing and

feedback

Add, Improve or Change constantly

Consumers co-create value with Producers

Attention Economy Innovation Process

Monday 15 June 2009

"There is no such thing as a failed experiment, only experiments with unexpected outcomes."

Buckminster Fuller

Monday 15 June 2009

FGIB Study Outcomes

1. Clear purpose tied to a business objective

2. You have to work it

3. Content is essential

4. Events drive participation

5. Measure, monitor and act

6. Pay attention to your tools ecosystem

7. Evolve and adapthttp://c21org.typepad.com/21st_century_organization/2008/10/enterprise-soci.html

Monday 15 June 2009

Know who’s in charge

Monday 15 June 2009

1. Thou Shalt Blog (like crazy).2. Thou Shalt Create Profiles (everywhere).3. Thou Shalt Upload Photos (lots of them).4. Thou Shalt Upload Videos (all you can find).5. Thou Shalt Podcast (often).6. Thou Shalt Set Alerts (immediately).7. Thou Shalt Comment (on a multitude of blogs).8. Thou Shalt Get Connected (with everyone).9. Thou Shalt Explore Social Media (30 minutes per week).10. Thou Shalt Be Creative

10 Social Media Commandments

Source: FastCompany

Monday 15 June 2009