Trond Arne Undheim, PhD,

Founder, Yegii, Inc.

Trond@Yegii.com

24 June 2014

by Trond Undheim, Ph.D, Founder, Yegii, Inc.,

Senior Lecturer MIT Sloan School of Management.

Crowdsourcing tech trends

What’s hot right now?

Crowdsourcing tech trends: what’s

hot right now?, 26 June 2014

WHEN IT ALL BEGAN?

“Remember outsourcing? Sending jobs to India

and China is so 2003. The new pool of cheap

labor: everyday people using their spare cycles to

create content, solve problems, even do corporate

R & D” Jeff Howe, The Rise of Crowdsourcing, Wired, June 2006.

Crowdsourcing tech trends: what’s

hot right now?, 26 June 2014

THE HISTORY OF

CROWDSOURCING

• Outsourcing a task to the public in the form of

an open call is a typical strategy of wise rulers.

•We find it in thousands of year old fairytales.

• It is also a community based principle.

•Building a log cabin (Finland: talkoot).

•Harvesting (Norway: dugnad).

•Construction (US Mid-West: barnraise)

• In modern times, it reappeared with open

source software programming (1970s). Crowdsourcing tech trends: what’s

hot right now?, 26 June 2014

THE HISTORY OF

CROWDSOURCING

• Famously, the 1714 Longitude Prize

• Problem: to navigate safely at sea.

• Won by clockmaker John Harrison.

• Accurate marine chronometer.

Crowdsourcing tech trends: what’s

hot right now?, 26 June 2014

PRIZE V. COLLABORATION

• Academic distinctions may include:

•Crowdsourcing (prize v. collaboration model)

•Internal sourcing

•Designated contracting

•Co-creation

•Hybrid prize & collaboration model (Yegii)

Crowdsourcing tech trends: what’s

hot right now?, 26 June 2014

FROM “CROWD” to

“EXPERTS” to “SOCIAL”

• “Crowd”—poor term—implies “mob behavior”.

Crowdsourcing tech trends: what’s

hot right now?, 26 June 2014

MY VIEW

"Crowdsourcing is currently

moving up the value chain and

is no longer only for fringe

freelance work.“

Trond Undheim, Founder, Yegii, Inc.

Crowdsourcing tech trends: what’s

hot right now?, 26 June 2014

CROWDSOURCING TODAY

• Multifaceted phenomenon—still evolving.

•Not yet established, but viewed as innovative.

•Few corporates have used it extensively.

•Few people have participated.

• Motivation is largely misunderstood.

•Status (Weber)?

•Money (Marx)?

•Community feeling (Durkheim)?

•All of the above?

• Embraced by Millennials.

Crowdsourcing tech trends: what’s

hot right now?, 26 June 2014

RIGHT NOW

Unconference (def.):

“a participant

driven event” Crowdsourcing tech trends: what’s

hot right now?, 26 June 2014

Capitalize on Market Failure • Information overload • Idle expertise spread globally • No organization has all expertise

Crowdsource Insight on Disruptive Innovation

WHAT WE DO

“Yegii is AirBnB for experts—from life science, energy, to finance”

Online subscription platform to access info.

BUSINESS MODEL

Scalable on demand research for large projects. Quality control by Advisory Board (Air Force Brigadier General, Fortune 1000 Execs, Non-profit experts)

This frog got stuck as the lake froze unexpectedly and quickly. Industry disruption means sudden change. Join Yegii—see the ice coming!

3rd PARTY TEXT ANALYTICS ON YEGII’S KNOWLEDGE PLATFORM COURTESY: LUMINOSO.COM

The traditional sources • Accenture Technology Vision (86/100) • Deloitte Tech Trends (80/100) • IEEE Top Tech Trends for 2014 (76/100) • Gartner Top 10 Strategic Technology Trends for

2014 (76/100) • TR 10 breakthrough technologies 2014 (83/100) Breakthroughs? • 3-D printing, robotics, learning, wearables,

personal health.

TECH TRENDS RIGHT NOW

Yegii’s unique sources • Smaller trade association publications • Parliamentary Tech Assessments (EPTA etc.) • Government commissioned reports • Unique student papers • VC firm insight papers

• Internet Trends 2014 – Mary Meeker Kleiner Perkins

• Polytechnic university news offices • Terahertz tech gets a major push (78/100)

Breakthroughs? • Terahertz

TECH TRENDS RIGHT NOW

CONVERSE LIKE AN EXPERT IN A WEEKEND

2 Random hits 1 Hit or miss

4 Insights that matter

3 Miss

Clients:

TRACTION

Hundreds of Experts: Energy Startup CEO, Air Force General, Columbia/MIT PhDs, McKinsey & BCG consultants, Energy policy Professors, etc.

Trond Undheim, Ph.D., Founder, CEO Lecturer, MIT Sloan. Oracle Corp., EU policy maker.

MANAGEMENT TEAM

James Barnett, MBA, CTO Architect, Drupal Development, IT Professor at Babson, Barnettech Consulting, IDG, Fidelity.

Tina Choi, MA., COO & Expert Outreach Communications Lead at Ashoka. White House Fellow. UN. Random House. Oxford, Harvard.

Social

Network

Professional

Network

Insight

Network

Sources

Accenture Technology Vision:

http://yegii.com/asset/accenture-technology-vision-241

Deloitte Tech Trends: http://yegii.com/asset/deloitte-tech-

trends-116

IEEE Top Tech Trends for 2014: http://yegii.com/asset/top-

technology-trends-2014-351

Gartner Top 10 Strategic Technology Trends for 2014:

http://yegii.com/asset/top-10-strategic-technology-trends-

2014-337

Internet Trends 2014 – Mary Meeker - Kleiner Perkins:

http://yegii.com/asset/internet-trends-2014-mary-meeker-

kleiner-perkins-1029

Terahertz tech gets a major push:

http://yegii.com/asset/terahertz-tech-gets-major-push-991

TR 10 breakthrough technologies 2014:

http://yegii.com/asset/tr-10-breakthrough-technologies-

2014-951

Crowdsourcing tech trends: what’s

hot right now?, 26 June 2014

Trond Arne Undheim, PhD,

Founder, Yegii, Inc.

Trond@Yegii.com

26 June 2014