Post on 25-Jun-2015
description
14/3/2012 © Mathias Noschis alphapanda.com
BUFF:ffCrossmedia marketing for kids14th March 2012
14/3/2012 © Mathias Noschis alphapanda.com
Who am I?
14/3/2012 © Mathias Noschis alphapanda.com
Film Marketing
“Any activity that assists a film in reaching its target audience at any time throughout its life.”John Durie, 2000
14/3/2012 © Mathias Noschis alphapanda.com
Audience
Pre-production Production Festivals Release
Traditional Film Marketing
14/3/2012 © Mathias Noschis alphapanda.com
Pre-production Production Festivals Release
FansAudience
ViralGuerilla
SocialMedia
PublicRelations
CreativePartnerships
Film Marketing in the age of social media
14/3/2012 © Mathias Noschis alphapanda.com
A new way of thinking
• Start early• Be creative
• Plan a detailed schedule• Think content creation
• Adapt the financing
14/3/2012 © Mathias Noschis alphapanda.com
Activities
14/3/2012 © Mathias Noschis alphapanda.com
Social media specific activities
14/3/2012 © Mathias Noschis alphapanda.com
examples for you
• Organise a casting via Facebook• Consider crowd-funding and crowd-sourcing
• Infiltrate existing communities• Organise competitions
14/3/2012 © Mathias Noschis alphapanda.com
Public relations
14/3/2012 © Mathias Noschis alphapanda.com
14/3/2012 © Mathias Noschis alphapanda.com
14/3/2012 © Mathias Noschis alphapanda.com
14/3/2012 © Mathias Noschis alphapanda.com
PR ideas for you
• Organise a special premiere for young bloggers• Create “kid made” behind the scenes footage
14/3/2012 © Mathias Noschis alphapanda.com
Creative partnerships
14/3/2012 © Mathias Noschis alphapanda.com
14/3/2012 © Mathias Noschis alphapanda.com
suggestions for non commercial partnerships
• Get involved with clubs or associations for competitions
• Find a media partner to document the production of your film
• Create educational material for existing organisation
14/3/2012 © Mathias Noschis alphapanda.com
Viral activities
14/3/2012 © Mathias Noschis alphapanda.com
14/3/2012 © Mathias Noschis alphapanda.com
advices for successful viral campaigns
• Be current• Go into your audience’s head
14/3/2012 © Mathias Noschis alphapanda.com
Contact
www.alphapanda.com
mathias@alphapanda.com
LinkedIn: Mathias Noschis
Twitter: @FilmMktg