Crash Course in Pinterest

A Lunch Bunch PresentationBy Andi Enns

See this again later

• AndiEnns.com/Pinterest

What’s the hype about Pinterest?(And a few questions you’ll learn

the answers to over lunch.)

How is Pinterest different from other social media networks?

Why has Pinterest grown 600% in just a few months?(and who is using it??)

What if my business isn’t very visual?

How can my business be successful on Pinterest?

Pinterest is all about content sharing in a friendly environment.

Pinterest has grown over 600 percent because it’s easy to use, easy to

share, and doesn’t have any of the drama of other networks.

If you hate knitting for babies, or wedding planning, or thinspiration

– you don’t have to see it.

But what else is on Pinterest if you hate knitting, weddings and other

“girl” stuff?

Everything American women are interested in.

• Architecture• Art• Cars & Motorcycles• Design• Crafts & DIY• Education• Film, Music, Books• Fitness• Food & Drink• Travel

• Gardening• Technology• Hair & Beauty• History• Home Décor• Families • Fashion• Pets• Science• Sports

Demographic

• Female• Ages 25-50• Wealthy• Have careers and families

• On Pinterest, women engage with three times as many companies as on Facebook, on average.

Companies like…

• Whole Foods• Zappo• ModCloth• General Electric• HubSpot• Minted• Acquia• Shareholic• Runkeeper

• Missouri Tourism• KC Police Department• Sutherlands• KCK Tourism• KC Royals• Ambassador Hotel• KC Public Library• KC Business Journal• Community Foundation

10 tips for Pinterest success.

1. Fill out your profile.

2. Make it a routine.

3. Remember: It’s not about you.

4. Interact with others.

5. Optimize your other content for use on Pinterest.

6. Create targeted boards.

7. Express yourself.

8. Connect your other communications with your Pinterest account.

9. Tell stories.

10. Collaborate with clients.

What if my business isn’t visual?

Questions?

Connect with me!