CPPL Marketing Consulting Proposition2020

Creating value through customer insights…

• The key challenge facing most businesses, is the need for continuous growth in volume,

value and market share

• This challenge gets even tougher with increasing competition leaving more options open to

increasingly discerning consumers and trade channel / distribution partners.

• Under these circumstances, the strategic facilitation of direct contact with consumers at all

relevant points of purchase / consumption is imperative.

Solving these dynamic problems is what separates organizations who excel from those

who are closing their doors” - Neal Jensen

KEY BUSINESS CHALLENGE

We are a firm of Value Creation Consultants

providing consulting and training solutions to

small, medium and large corporations.

We are about connecting brands with people by

creating cutting-edge plans and strategies that are

effective and efficient as well as easy to manage.

Our mission is to promote and connect brands to

people across Africa through expertise, technology

and meaningful connections at all relevant points of

purchase / consumption / transaction

We are young, dynamic and driven by our

clients’ goals and would support them to create

and deliver value consistently.

WHO WE ARE

We give your brand a voice that appeals to the yearnings of the consumers, speaking to their innermost desires and creating the required

results within the shortest time, and with best practice driving return on investment.

WHAT WE DO

OPERATIONAL BUSINESS SOLUTIONS

Brand ActivationWe create the brand-consumer spark through various initiatives which include:

• Experiential Marketing

• Road Shows

• Town Storms

• Field Marketing

• HORECA & Atriums

Events Marketing

We manage and design bespoke corporate events:

• Conferences & Seminars

• Trade Events

• Exhibitions

• Product Launch

• Concerts

• Corporate Retreats

• Marathon etc.

Sales & Channel Management Armed with market intelligence and consumer-driven strategies, we deploy hands-on field professionals across all touch points

• Sales activation

• Neighbourhood & Market Storm

• In-bar, Mall, In-store promotions

• School activation etc.

Digital Engagement

• Social Media Marketing

• Online & Offline Engagement

• Search Engine Optimization

• Content Development

• Web Development & Management

Strategic & Creative Support

• Strategic Planning & Analysis

• Design & Production

• Merchandising deployment

• OOH sites & destination branding

Brand Assets

We create and/or work with our clients to develop exciting brand engagement assets to drive consistent value creation -

• Dove Eyes With Chinwe Kalu

• My Future In My Hands

• International Schools Fair

OUR APPROACH HEAR

SEE

SMELL

TASTE

FEEL

APPEAL TO THE FIVE SENSESIt is common knowledge that consumers want

more than just to be told what to buy and

experience the brand later. In our fast-paced

world, consumers want to be excited before

making a purchase decision.

Our goal at CPPL is to always excite the five

senses, leaving an unforgettable experience in the

heart of customers. Our approach is flexible and

can be tailored to meet timelines and specific set of

deliverables.

HOW WE MEASURE OUTPUT & IMPACT

• It all comes down to sales and leads. We begin with

the end in mind – agree goals with you from the

beginning.

• Brand equity. Grow brand equity by increasing

visibility, penetration and demand across touch

points.

It would require professional support and significant amount of resources to

achieve these goals in a manner that guarantees growth, profitability and

sustainability

A FEW

CASE STUDIES

PEPSI LITUATION CONCERT

LAGOS CITY MARATHON

2018 Lagos city marathon

was met with pop and

pageantry as over 100,000

athletes across the

continent were present to

compete for the cash prize of

50,000 dollars

CASTROL MEGA LAUNCH

Castrol BP in

collaboration with

Eterna Plc launched its

new range of lubricants;

namely Castrol GTX,

Castrol Magnatec and

Castrol Edge into the

Nigerian Market in

2017, with dignitaries

and high class

personnel in attendance

DANO NEIGHBOURHOOD PENETRATION DRIVE

(UAC) FUNTIME COCONUT CHIPS MARKET ACTIVATION

CONSUMER PROMOTION –ECOBANK, TANZANIA

• We developed and executed a consumer promotion for Ecobank Tanzania to grow adoption and market share. It was replicated in other markets including Nigeria.

• We deployed a through-the-line campaign including in-store presence, roadshows and street / market activations.

• The draw events were held in selected branches and were properly merchandised with product leaflets and brochures to stimulate interest and upselling.

• They were excellently delivered to scope, budget and time.

DESTINATION BRANDING – NBC

• We worked with Nigerian Bottling Company (NBC) to co -brand some points of consumption:

• Utopia Restaurant – completed at Victoria Island, Lagos.

• My Coffee Shop at Mega Plaza, Victoria Island.

• The projects were executed with excellence and to the delight of both the outlet owners and final consumers.

DIGITAL MARKETING SOLUTION

AN MTN CASE STUDY

Deployed full screen ads to deliver a highly impactful campaign across mobile and tablet.

Our Competence - MTN Full Screen Interstitial

MTN Campaign Viewability

DATA ANALYSIS

Socio Economic Class B1 brought the highest web traffic at 43%.

SEC A1 & A2 were behind B1 with a combined value of 54%.

B1 class had the highest Impression followed by A2 class.

Socio Economic Class Performance

SEC. IMPRESSIONS

A1 200,406

A2 510,616

B1 1,025 365

B2 8,607

C 30,618

D 19,014

Our Competence - MTN Data Campaign

March 5 th – 4 th April, 2020

Our Competence - MTN Data Campaign

Campaign - Report

KPIs

Impression,

Win rate

Reach

Clicks

CTR

CPM

CPC

Our Competence – Digital

MERCHANDISING DESIGN & PRODUCTION

• CPPL Gifts focus on premium items that re made with strict adherence to quality standards while meeting clients’ budget and achieving general visibility and advertising objectives.

• Our promotional merchandise consists of products of innovative design and creative thinking.

• Our products are highly effective for marketing brands. We create custom designs and variety.

• We are prompt with our service delivery as we understand and see time as a finite resource.

Customized T-Shirts

KEY MANAGEMENT PERSONNEL

Ebo Bayem Urenwoke

Activation Consultant

Ololade Odunikan

Head of Strategy & Account Management

Enobong Ukpong

General Manager

Olubunmi Abimbola

Head of Business Development

Chinwe Kalu

Chief Executive Officer

Ikechukwu Kalu

Lead Consultant