CPPL Marketing Consulting Proposition 2020 · Sales & Channel Management Armed with market...
Transcript of CPPL Marketing Consulting Proposition 2020 · Sales & Channel Management Armed with market...
CPPL Marketing Consulting Proposition2020
Creating value through customer insights…
• The key challenge facing most businesses, is the need for continuous growth in volume,
value and market share
• This challenge gets even tougher with increasing competition leaving more options open to
increasingly discerning consumers and trade channel / distribution partners.
• Under these circumstances, the strategic facilitation of direct contact with consumers at all
relevant points of purchase / consumption is imperative.
Solving these dynamic problems is what separates organizations who excel from those
who are closing their doors” - Neal Jensen
KEY BUSINESS CHALLENGE
We are a firm of Value Creation Consultants
providing consulting and training solutions to
small, medium and large corporations.
We are about connecting brands with people by
creating cutting-edge plans and strategies that are
effective and efficient as well as easy to manage.
Our mission is to promote and connect brands to
people across Africa through expertise, technology
and meaningful connections at all relevant points of
purchase / consumption / transaction
We are young, dynamic and driven by our
clients’ goals and would support them to create
and deliver value consistently.
WHO WE ARE
We give your brand a voice that appeals to the yearnings of the consumers, speaking to their innermost desires and creating the required
results within the shortest time, and with best practice driving return on investment.
WHAT WE DO
OPERATIONAL BUSINESS SOLUTIONS
Brand ActivationWe create the brand-consumer spark through various initiatives which include:
• Experiential Marketing
• Road Shows
• Town Storms
• Field Marketing
• HORECA & Atriums
Events Marketing
We manage and design bespoke corporate events:
• Conferences & Seminars
• Trade Events
• Exhibitions
• Product Launch
• Concerts
• Corporate Retreats
• Marathon etc.
Sales & Channel Management Armed with market intelligence and consumer-driven strategies, we deploy hands-on field professionals across all touch points
• Sales activation
• Neighbourhood & Market Storm
• In-bar, Mall, In-store promotions
• School activation etc.
Digital Engagement
• Social Media Marketing
• Online & Offline Engagement
• Search Engine Optimization
• Content Development
• Web Development & Management
Strategic & Creative Support
• Strategic Planning & Analysis
• Design & Production
• Merchandising deployment
• OOH sites & destination branding
Brand Assets
We create and/or work with our clients to develop exciting brand engagement assets to drive consistent value creation -
• Dove Eyes With Chinwe Kalu
• My Future In My Hands
• International Schools Fair
OUR APPROACH HEAR
SEE
SMELL
TASTE
FEEL
APPEAL TO THE FIVE SENSESIt is common knowledge that consumers want
more than just to be told what to buy and
experience the brand later. In our fast-paced
world, consumers want to be excited before
making a purchase decision.
Our goal at CPPL is to always excite the five
senses, leaving an unforgettable experience in the
heart of customers. Our approach is flexible and
can be tailored to meet timelines and specific set of
deliverables.
HOW WE MEASURE OUTPUT & IMPACT
• It all comes down to sales and leads. We begin with
the end in mind – agree goals with you from the
beginning.
• Brand equity. Grow brand equity by increasing
visibility, penetration and demand across touch
points.
It would require professional support and significant amount of resources to
achieve these goals in a manner that guarantees growth, profitability and
sustainability
A FEW
CASE STUDIES
PEPSI LITUATION CONCERT
LAGOS CITY MARATHON
2018 Lagos city marathon
was met with pop and
pageantry as over 100,000
athletes across the
continent were present to
compete for the cash prize of
50,000 dollars
CASTROL MEGA LAUNCH
Castrol BP in
collaboration with
Eterna Plc launched its
new range of lubricants;
namely Castrol GTX,
Castrol Magnatec and
Castrol Edge into the
Nigerian Market in
2017, with dignitaries
and high class
personnel in attendance
DANO NEIGHBOURHOOD PENETRATION DRIVE
(UAC) FUNTIME COCONUT CHIPS MARKET ACTIVATION
CONSUMER PROMOTION –ECOBANK, TANZANIA
• We developed and executed a consumer promotion for Ecobank Tanzania to grow adoption and market share. It was replicated in other markets including Nigeria.
• We deployed a through-the-line campaign including in-store presence, roadshows and street / market activations.
• The draw events were held in selected branches and were properly merchandised with product leaflets and brochures to stimulate interest and upselling.
• They were excellently delivered to scope, budget and time.
DESTINATION BRANDING – NBC
• We worked with Nigerian Bottling Company (NBC) to co -brand some points of consumption:
• Utopia Restaurant – completed at Victoria Island, Lagos.
• My Coffee Shop at Mega Plaza, Victoria Island.
• The projects were executed with excellence and to the delight of both the outlet owners and final consumers.
DIGITAL MARKETING SOLUTION
AN MTN CASE STUDY
Deployed full screen ads to deliver a highly impactful campaign across mobile and tablet.
Our Competence - MTN Full Screen Interstitial
MTN Campaign Viewability
DATA ANALYSIS
Socio Economic Class B1 brought the highest web traffic at 43%.
SEC A1 & A2 were behind B1 with a combined value of 54%.
B1 class had the highest Impression followed by A2 class.
Socio Economic Class Performance
SEC. IMPRESSIONS
A1 200,406
A2 510,616
B1 1,025 365
B2 8,607
C 30,618
D 19,014
Our Competence - MTN Data Campaign
March 5 th – 4 th April, 2020
Our Competence - MTN Data Campaign
Campaign - Report
KPIs
Impression,
Win rate
Reach
Clicks
CTR
CPM
CPC
Our Competence – Digital
MERCHANDISING DESIGN & PRODUCTION
• CPPL Gifts focus on premium items that re made with strict adherence to quality standards while meeting clients’ budget and achieving general visibility and advertising objectives.
• Our promotional merchandise consists of products of innovative design and creative thinking.
• Our products are highly effective for marketing brands. We create custom designs and variety.
• We are prompt with our service delivery as we understand and see time as a finite resource.
Customized T-Shirts
KEY MANAGEMENT PERSONNEL
Ebo Bayem Urenwoke
Activation Consultant
Ololade Odunikan
Head of Strategy & Account Management
Enobong Ukpong
General Manager
Olubunmi Abimbola
Head of Business Development
Chinwe Kalu
Chief Executive Officer
Ikechukwu Kalu
Lead Consultant