The Engaging Online Pitch: Standing out in a Crowded Media Space

Armadillo Studios Inc – http://www.armadillostudios.ca

Calgary ProBono Lounge - http://calgaryprobonolounge.ca/

@armadillostudio@ctoverdrive

HELLO.

HI.

HOW ARE YOU?

I’M CONNOR

I RUN ARMADILLO STUDIOS

www.armadillostudios.ca

AND

THE CALGARY PROBONOLOUNGE

www.calgaryprobonolounge.ca

WHAT I DO?

I BUILD WEB SITES & HELP

ENHANCE ONLINE BRANDING

I DO THIS FOR

BUSINESSES, POLITICAL

CAMPAIGNS & NON-PROFIT ORGs

BUT ENOUGHABOUT ME.

LET’S TALK ABOUT YOU

IN PARTICULAR…

HOW DO YOUSTANDOUT?

MY OBVIOUSLYANSWER IS

DESIGN

BUT YOU PROBABLY GUESSEED

THAT ANSWER.

YOU KNOW THATDESIGN IS

IMPORTANT.

YOUPROBABLYALREADY HAVE…

A WEB SITE …

A LOGO …

SOCIAL MEDIA..

AND…AN EMAIL

NEWSLETTER.

BUT DO YOU HAVE …

CONSISTANCY

WHY IS THISIMPORTANTIN DESIGN?

HERE’S AQUESTION

IN THE PAST 8 YEARS, WHICH

BRAND CAME OUT OF NO WHERE …

TO BECOME ONE OF THE WORLD’S

MOST MEMORABLE

BRANDS?

HINT… IT’SNOT A TECH

COMPANY

IT DEFEATEDONE OF THE

MOST RECOGNIZEABLE NAMES IN THE

WORLD …

HOW DID OBAMA’S TEAM

BUILD THIS BRAND?

CONSISTENCY... and millions of dollars

BUT…

CONSISTENCYALSO REALLY

HELPED

JOKING ASIDE…

IN WEB SITES

IN PRINT

IN EMAIL MARKETING

DESIGN CONSISTANCY

HELPS…

REINFORCE

YOUR BRAND

REINFORCE

YOUR CAUSE

TELL

YOUR STORY

ESTABLISH

YOUR CREDIBILITY

CONNECT

WITH YOURSUPPORTERS.

MY TAKE AWAYFOR YOUTODAY.

IS TO LOOK AT EVERYTHING YOU DO AND

ASK

ARE WE BEING CONSISTANT?

THANK YOUFOR YOUR TIME.

SERIOUSLY.YOU ARE ALL

AWESOME

FOR MORE INFO.HTTP://DIGITAL.DESIGNING-

OBAMA.COM/

Armadillo Studios Inc – http://www.armadillostudios.ca

Calgary ProBono Lounge - http://calgaryprobonolounge.ca/

@armadillostudio@ctoverdrive