Coupouns4Giving Lunch & Learn - Consistency In Design - Armadillo Studios
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The Engaging Online Pitch: Standing out in a Crowded Media Space Armadillo Studios Inc – http:// www.armadillostudios.ca Calgary ProBono Lounge - http:// calgaryprobonolounge.ca / @armadillostudio @ctoverdrive
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A rapid fire presentation that I put together for the recent Coupons4Giving Lunch and Learn sessions in Edmonton and Calgary. The main topic was the importance of Design Consistency in regards to Design and Branding for NPOs/Charities. The main ideas are to be consistent in your message and branding in everything you do.
Transcript of Coupouns4Giving Lunch & Learn - Consistency In Design - Armadillo Studios
The Engaging Online Pitch: Standing out in a Crowded Media Space
Armadillo Studios Inc – http://www.armadillostudios.ca
Calgary ProBono Lounge - http://calgaryprobonolounge.ca/
@armadillostudio@ctoverdrive
HELLO.
HI.
HOW ARE YOU?
I’M CONNOR
I RUN ARMADILLO STUDIOS
www.armadillostudios.ca
AND
THE CALGARY PROBONOLOUNGE
www.calgaryprobonolounge.ca
WHAT I DO?
I BUILD WEB SITES & HELP
ENHANCE ONLINE BRANDING
I DO THIS FOR
BUSINESSES, POLITICAL
CAMPAIGNS & NON-PROFIT ORGs
BUT ENOUGHABOUT ME.
LET’S TALK ABOUT YOU
IN PARTICULAR…
HOW DO YOUSTANDOUT?
MY OBVIOUSLYANSWER IS
DESIGN
BUT YOU PROBABLY GUESSEED
THAT ANSWER.
YOU KNOW THATDESIGN IS
IMPORTANT.
YOUPROBABLYALREADY HAVE…
A WEB SITE …
A LOGO …
SOCIAL MEDIA..
AND…AN EMAIL
NEWSLETTER.
BUT DO YOU HAVE …
CONSISTANCY
WHY IS THISIMPORTANTIN DESIGN?
HERE’S AQUESTION
IN THE PAST 8 YEARS, WHICH
BRAND CAME OUT OF NO WHERE …
TO BECOME ONE OF THE WORLD’S
MOST MEMORABLE
BRANDS?
HINT… IT’SNOT A TECH
COMPANY
IT DEFEATEDONE OF THE
MOST RECOGNIZEABLE NAMES IN THE
WORLD …
HOW DID OBAMA’S TEAM
BUILD THIS BRAND?
CONSISTENCY... and millions of dollars
BUT…
CONSISTENCYALSO REALLY
HELPED
JOKING ASIDE…
IN WEB SITES
IN PRINT
IN EMAIL MARKETING
DESIGN CONSISTANCY
HELPS…
REINFORCE
YOUR BRAND
REINFORCE
YOUR CAUSE
TELL
YOUR STORY
ESTABLISH
YOUR CREDIBILITY
CONNECT
WITH YOURSUPPORTERS.
MY TAKE AWAYFOR YOUTODAY.
IS TO LOOK AT EVERYTHING YOU DO AND
ASK
ARE WE BEING CONSISTANT?
THANK YOUFOR YOUR TIME.
SERIOUSLY.YOU ARE ALL
AWESOME
FOR MORE INFO.HTTP://DIGITAL.DESIGNING-
OBAMA.COM/
Armadillo Studios Inc – http://www.armadillostudios.ca
Calgary ProBono Lounge - http://calgaryprobonolounge.ca/
@armadillostudio@ctoverdrive
