Post on 06-May-2018
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We would like to thank you for giving Acacia the opportunity to present our Branding & Design services. We look forward to meeting with you to discuss and clarify your needs, so as to enable us to propose a programme that will aid you in better expressing, activating and managing your brands.
Introduction
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+ Branding & Acacia
+ Programme & Team
Programme Phases
Timeline & Team Acacia in a Nutshell
Selected Credentials
Contents
43A, Neil Road, S(088825) T +65 6225 3722 F +65 6225 3772 E mail@acacia-design.com
www.acacia-design.com
Singapore • Beijing • Chennai
London • Paris • Barcelona
Branding for Success
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In a customer’s mind, the brand
equals the company’s reputation,
that is, the experience & value
they expect to get
Branding & Design for Success
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Branding & Design for Success
Branding & design enables businesses
to deliver distinctive experiences,
bringing them to life through all
internal & external touch-points
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Branding & Design for Success
As a result, Branding will allow DJ Auto to: • Clarify a positioning that is differentiated
from competitors
• Define the relationship between brands and sub-brands, targeting them to specific segments
• Develop messaging that persuasively communicates the brands’ benefits and propositions
• An experience of the brand that nurtures loyalty and commands a premium
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Acacia in a Nutshell
In an industry where agencies are polarised between expertise in brand strategy versus creative execution, Acacia is a rare find that effectively synergises between the two in its projects throughout Asia.
The Acacia Difference
Acacia in a Nutshell
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For over a decade, Acacia has steadily gained credibility and listing with government agencies, the Singapore Design Council and Management Consultants Certification Board. Acacia has not only judged at and garnered creative awards for itself, but also achieved marketing excellence and consumer choice awards for its clients.
Business, Marketing, & Creative Excellence
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Acacia in a Nutshell
We understand that the map is not the territory. Our culturally diverse team alone does not guarantee a deep appreciation of the challenges in branding for Asia. However, the fact that we are entrepreneurs ourselves means we have an affinity for practical business-oriented branding solutions for the region.
Entrepreneurial in Spirit
Singapore • Beijing • Chennai
London • Paris • Barcelona
Acacia in a Nutshell
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Supported by our network in Asia and Europe, Acacia has applied our proven methodology across globe – in the fields of corporate, consumer, environment as well as digital branding. Acacia’s holistic approach across a comprehensive work scope, including grant application, has benefitted MNCs, SMEs and start-ups alike.
Proven, Holistic Methodology
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Acacia in a Nutshell
We recognise that every company is at a different point in their business and branding journey. At Acacia, we believe
in identifying the unique challenges facing each
organisation, looking to nurture the brand by recommending
optimal branding initiatives that considers both their resources
as well as ambition.
Nurturing Brands of All Sizes™
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From government agencies to global market leaders & local SMEs, Acacia has partnered with B2Cs and B2Bs for more than a decade
Selected Credentials
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…to enhance their brand equity through global thinking & local application
Selected Credentials
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For just over a decade now,
Acacia has been proud to say we have been
accomplishing our mission of
Nurturing Brands of all Sizes
Following are a few examples of projects
we have had the privilege to work on
Branding & Design for Success
F&N foods/Sunkist
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01 Win market leadership in a new category for a trusted brand
Watabe Wedding Chijmes Hall
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02 Localise & position a leading foreign-listed corporation
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09 Brand the developer of Singapore’s most branded commercial developments
Raffles Quay Asset Mgt
HSBC
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10 Internal branding that engaged staff at one of the world’s largest banks
Singex / Expo / Max Atria
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12 Re-position a veteran brand for a new market segment and global expansion
National Institute of Education
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13 Creating brand alignment within a national education institute
Sakura Chicken
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14 Creating a new premium product category in a traditionally price sensitive segment
Eu Yan Sang
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15 Achieving balance between heritage and modernity for an iconic brand
The Ascott Group
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17 Develop signage guidelines for the world’s largest service residence operator
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Programme Phases (typical)
1. Establish Brand DNATM
2. Develop Brand CharismaTM
3. Administer Brand NurtureTM
We recommend these 3 phases
1. Establish Brand DNA Determine where the differentiation and positioning opportunities are. This will provide a Platform of propositions and ideals upon which we can explore options for the Brand Identity and Architecture.
2. Develop Brand Charisma
Develop the brand’s Naming Convention and Visual Identity System, from corporate logo to website to the print collateral.
3. Administer Brand Nurture
Update the Brand Guidelines and bring the brand to life, ensuring that the Identity System is consistently executed internally & externally, with the brand’s strategy and positioning clearly communicated.
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Estimated timeline (sample)
Week 1 Week 5 Week 8
Establish Brand DNATM
Develop Brand CharismaTM
Administer Brand NurtureTM
Brand Activation
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Core team
Kelvin Emmanuel Ng Director, Branding & Creative / 14 yrs in consulting & design
Jae Tan Senior Designer / 9 yrs in design
Agnes Tan Designer / 8 yrs in design
Hazel Leong Director, Client Services / 23 yrs in consulting
Victor Tan Senior Account Manager / 7yrs in consulting
Koichiro Toyama Programme Director / 15 yrs in consulting
Ragnar Brigg Consultant, Special Projects / 25 yrs in consulting
Pankaj Goswami Consultant, Enterprise Marketing / 20 yrs in consulting