Corporate Introduction Acacia Design Consultants

+

+

2014

Private & Confidential

We would like to thank you for giving Acacia the opportunity to present our Branding & Design services. We look forward to meeting with you to discuss and clarify your needs, so as to enable us to propose a programme that will aid you in better expressing, activating and managing your brands.

Introduction

Private & Confidential

+ Branding & Acacia

+ Programme & Team

Programme Phases

Timeline & Team Acacia in a Nutshell

Selected Credentials

Contents

43A, Neil Road, S(088825) T +65 6225 3722 F +65 6225 3772 E mail@acacia-design.com

www.acacia-design.com

Singapore • Beijing • Chennai

London • Paris • Barcelona

Branding for Success

Private & Confidential

Branding & Design for Success

Private & Confidential

In a customer’s mind, the brand

equals the company’s reputation,

that is, the experience & value

they expect to get

Branding & Design for Success

Private & Confidential

Branding & Design for Success

Branding & design enables businesses

to deliver distinctive experiences,

bringing them to life through all

internal & external touch-points

Private & Confidential

Branding & Design for Success

As a result, Branding will allow DJ Auto to: • Clarify a positioning that is differentiated

from competitors

• Define the relationship between brands and sub-brands, targeting them to specific segments

• Develop messaging that persuasively communicates the brands’ benefits and propositions

• An experience of the brand that nurtures loyalty and commands a premium

Private & Confidential

Acacia in a Nutshell

Private & Confidential

Acacia in a Nutshell

In an industry where agencies are polarised between expertise in brand strategy versus creative execution, Acacia is a rare find that effectively synergises between the two in its projects throughout Asia.

The Acacia Difference

Acacia in a Nutshell

Private & Confidential

For over a decade, Acacia has steadily gained credibility and listing with government agencies, the Singapore Design Council and Management Consultants Certification Board. Acacia has not only judged at and garnered creative awards for itself, but also achieved marketing excellence and consumer choice awards for its clients.

Business, Marketing, & Creative Excellence

Private & Confidential

Acacia in a Nutshell

We understand that the map is not the territory. Our culturally diverse team alone does not guarantee a deep appreciation of the challenges in branding for Asia. However, the fact that we are entrepreneurs ourselves means we have an affinity for practical business-oriented branding solutions for the region.

Entrepreneurial in Spirit

Singapore • Beijing • Chennai

London • Paris • Barcelona

Acacia in a Nutshell

Private & Confidential

Supported by our network in Asia and Europe, Acacia has applied our proven methodology across globe – in the fields of corporate, consumer, environment as well as digital branding. Acacia’s holistic approach across a comprehensive work scope, including grant application, has benefitted MNCs, SMEs and start-ups alike.

Proven, Holistic Methodology

Private & Confidential

Acacia in a Nutshell

We recognise that every company is at a different point in their business and branding journey. At Acacia, we believe

in identifying the unique challenges facing each

organisation, looking to nurture the brand by recommending

optimal branding initiatives that considers both their resources

as well as ambition.

Nurturing Brands of All Sizes™

Selected Credentials

Private & Confidential

Private & Confidential

From government agencies to global market leaders & local SMEs, Acacia has partnered with B2Cs and B2Bs for more than a decade

Selected Credentials

Private & Confidential

…to enhance their brand equity through global thinking & local application

Selected Credentials

Private & Confidential

For just over a decade now,

Acacia has been proud to say we have been

accomplishing our mission of

Nurturing Brands of all Sizes

Following are a few examples of projects

we have had the privilege to work on

Branding & Design for Success

F&N foods/Sunkist

Private & Confidential

01 Win market leadership in a new category for a trusted brand

Watabe Wedding Chijmes Hall

Private & Confidential

02 Localise & position a leading foreign-listed corporation

Watabe Wedding Chijmes Hall

Private & Confidential

Kimage Hair Studio

Private & Confidential

03 Bring a neighbourhood brand up-market

Fleet / Summer’s Eve

Private & Confidential

04 Turn-around a #1 US brand in Asia

Soyato

Private & Confidential

05 Brand & launch a successful start-up

Soyato

Private & Confidential

Mama Lemon

Private & Confidential

06 Achieve record sales for a heritage brand

Vivian Regina

Private & Confidential

07 Position a B2B SME to expand globally

Vivian Regina

Private & Confidential

ChocoMarvel

Private & Confidential

08 Design best selling, award winning packaging

Private & Confidential

09 Brand the developer of Singapore’s most branded commercial developments

Raffles Quay Asset Mgt

HSBC

Private & Confidential

10 Internal branding that engaged staff at one of the world’s largest banks

Energizer

Private & Confidential

11 Packaging alignment across Asia for a global market leader

Singex / Expo / Max Atria

Private & Confidential

12 Re-position a veteran brand for a new market segment and global expansion

National Institute of Education

Private & Confidential

13 Creating brand alignment within a national education institute

Sakura Chicken

Private & Confidential

14 Creating a new premium product category in a traditionally price sensitive segment

Eu Yan Sang

Private & Confidential

15 Achieving balance between heritage and modernity for an iconic brand

Sentosa Cove

Private & Confidential

16 Develop wayfinding for Singapore’s most prestigious precinct

Sentosa Cove

Private & Confidential

The Ascott Group

Private & Confidential

17 Develop signage guidelines for the world’s largest service residence operator

Private & Confidential

Programme Phases

Private & Confidential

Programme Phases (typical)

1. Establish Brand DNATM

2. Develop Brand CharismaTM

3. Administer Brand NurtureTM

We recommend these 3 phases

1. Establish Brand DNA Determine where the differentiation and positioning opportunities are. This will provide a Platform of propositions and ideals upon which we can explore options for the Brand Identity and Architecture.

2. Develop Brand Charisma

Develop the brand’s Naming Convention and Visual Identity System, from corporate logo to website to the print collateral.

3. Administer Brand Nurture

Update the Brand Guidelines and bring the brand to life, ensuring that the Identity System is consistently executed internally & externally, with the brand’s strategy and positioning clearly communicated.

Private & Confidential

Timeline & Team

Private & Confidential

Estimated timeline (sample)

Week 1 Week 5 Week 8

Establish Brand DNATM

Develop Brand CharismaTM

Administer Brand NurtureTM

Brand Activation

Private & Confidential

Core team

Kelvin Emmanuel Ng Director, Branding & Creative / 14 yrs in consulting & design

Jae Tan Senior Designer / 9 yrs in design

Agnes Tan Designer / 8 yrs in design

Hazel Leong Director, Client Services / 23 yrs in consulting

Victor Tan Senior Account Manager / 7yrs in consulting

Koichiro Toyama Programme Director / 15 yrs in consulting

Ragnar Brigg Consultant, Special Projects / 25 yrs in consulting

Pankaj Goswami Consultant, Enterprise Marketing / 20 yrs in consulting

Private & Confidential

43A, Neil Road, S(088825)

T +65 6225 3722 F +65 6225 3772 E mail@acacia-design.com

www.acacia-design.com

+

+

Thank You