Core & Explore: Our Approach

Post on 02-Jul-2015

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description

A summary of how to allocate time and resource, and develop a social media strategy that works for you. It includes 5 tips for implementing a strong core and a strong explore. Delivered by Ben Tyson, Head of Product at the Talk Social Conference 2014.

Transcript of Core & Explore: Our Approach

Core & Explore

Explore

20%

Core 80%

Know your audience.

Fish where the fish are.

Find your voice.

Define your content.

Measure and analyse.

Find new platforms.

Test + Learn

Social Integration.

Real-time.

Keep it simple.

Questions?